SEGMENTATION‚ TARGET MARKET SELECTION AND POSITIONING (STP) PRACTICE in AUTOMOTIVE INDUSTRY | Marketing Management | | CONTENTS GENERAL INFORMATION 2 OVERVIEW OF THE INDUSTRY 2 PROCESS OF SEGMENTATION 6 Demographic Features 7 Age Factor 7 Gender Factor 7 Income Factor 8 CHOICE OF TARGET MARKET 9 Five Patterns of Target Market Selection 9 Single-Segment Concentration 9 Selective Specialization 9 Product Specialization 9 Market Specialization 10 Full Market
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INDIA SEGMENTATION DEMOGRAPHIC Population 1‚173‚108‚018 (July 2010 est.) Age structure 0-14 years: 30.5% (male 187‚197‚389/female 165‚285‚592) 15-64 years: 64.3% (male 384‚131‚994/female 359‚795‚835) 65 years and over: 5.2% (male 28‚816‚115/female 31‚670‚841) (2010 est.) Median age total: 25.9 years male: 25.4 years female: 26.6 years (2010 est.) Population growth rate 1.376% (2010 est.) Urbanization urban population: 29% of total population (2008) rate of urbanization: 2.4% annual
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Smart card is one of the greatest achievements in the world of information technology. Similar in size to today ’s plastic payment card‚ the smart card has a microprocessor or memory chip embedded in it that‚ when coupled with a reader‚ has the processing power to serve many different applications. As an access-control device‚ smart cards can be used to access server remotely over the Internet and they can make personal and business data available only to the appropriate users. Smart cards provide
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economic system. Like all commodities‚ it has a market demand and a market supply‚ although its special situation lends it many unique features. “Price” has no unique expression on the market. Other commodities are all expressible in terms of units of money and therefore have uniquely identifiable prices. The money commodity‚ however‚ can be expressed only by an array of all the other commodities‚ i.e.‚ all the goods and services that money can buy on the market. This array has no uniquely expressible unit
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When greeting friends or strangers‚ one shakes hands and says Nasılsınız? (How are you?) or Merhaba (Hello). A typical response to Nasılsınız is İyiyim‚ teşekkür ederim (Fine‚ thank you). Greetings among friends are followed by polite inquiries about one’s health‚ family‚ and work. Unless they are conservative Muslims‚ close friends of the same (and sometimes the opposite) gender clasp hands and kiss on both cheeks when greeting. The hands of an older person may be kissed and touched to the greeter’s
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had 31.- a. required 32.- b. by 33.- a. crowding 34.- c. should 35.- b. don’t need 36.- b. process 37.- b. is this Part 6 38.- c. interested 39.- d. happen 40.- c. check out 41.- a. stay Part 7 42.- d. To issue a new bank card. 43.- a. transfering funds form severl accounts. 44.- c. Pacific asia 45.- c. on the coast 46.- c. passangers prefers high speed trains. 47.- d. problem 48.- c. anyone eighteen and above 49.- b. not longer than thousand words 50.- c. paya an
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to apply for credit each time new credit is desired. Common examples of open-end credit are credit cards‚ both general purpose cards (e.g.‚ Visa‚ MasterCard‚ Discover and American Express) and retail store credit cards. II. WHAT IS A CREDIT CARD A credit card is pre-approved credit which can be used for the purchase of goods and services now and payment of them later. In the case of credit cards‚ individuals may continue to borrow as long as they do not exceed the credit limit‚ which is the maximum
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Segmentation/Targeting and Positioning Key marketing strategy decision making: How to divide up markets into meaningful customer groups (market segmentation)‚ choose which customer groups to serve (target marketing)‚ and created marketing offers that best serve targeted customers (positioning). A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. First Segmentation Example: 1 Sony 2 Instead of product managers‚ now
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the cards are dealt. The cards are dealt either 9 or 18 times depending on how long of a game you wish to play. The Game Consists of: These Card Counts These Card Counts 5 Sand Trap Cards 10 points 2 Hole in One Cards -3 points 5 In The Rough Cards 10 points 3 Eagle Cards -2 points 5 Water Hazard Cards 10 points 7 Birdie Cards -1 point 5 Out of Bound Cards 10 points 8 Par Cards 0 points 9 Double Bogey Cards 2 points 9 Bogey Cards 1 point There are two cards called
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decisions in marketing (PRODUCT) Case No. 4: “SMART Cards” ____________________________________________________________________________ SMART CARDS S mart is the operative word among many product developers these days. For example‚ smart card is the name of an advanced form of pocket- and purse-sized cards that may soon usher in a new era of cashless electronic commerce. Although they resemble familiar ATM cards‚ each smart card is equipped with a computer chip instead of a black magnetic
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