Subway target segmentation Young optimism People who fall in “young optimism” segment are one of the regular customers who want a fast healthy and cheap meal. This segment includes young professionals‚ technocrats and students who would visit during lunch time and/or dinner time. These young optimists are busy with their jobs or studies and therefore wouldn’t be able to make their own meal at times. Since they enjoy outgoing lifestyle they’ll love to stop by Subway and eat there. Socially aware
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Marketing Management Assignment 1 Product Segmentation of Samsung Mobile Phones SEC Classification VALS Segmentation SEC Classification : No. of Durable s None Educati on level (Refer Note 1) A SEC Samsung Model No. Guru E1081 E1200 E1205 E1175 Star S5233 B130 Guru 100i GuruB1125 Guru 2130 Price in Rs. Picture of Model Remarks E3 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 979/1‚000/1‚180/1‚245/1‚299/1‚690/1‚670/1‚999/1‚770/- Average monthly income of people in this SEC would
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Credit card also referred as plastic money. It is a card provides by bank to user in respect of his bank account or even with out bank account in that bank but against his income amount which he have through his job or business or even his cultivated land. There are two types of card‚ Credit card and debit card. Credit card is interest base and has certain amount of money which that particular bank pays against you and you will have to pay it back to the bank with interest. Debit card is different
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The brand report card In our days building and managing brand equity is considered to be an important element to successed and sustain growth‚ where in general the company brand equity flow customer loyalty and profits. Therefore‚ managing the brand equity become a business priority for many managers within all types of industry activities and markets. However‚ few managers are able to step back and assess objectively their companies brands in terms of strengths and weaknesses. Where‚ many manager
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Korean credit card market‚ Hyundai Card has gradually increased the market share since it entered the business in 1999. With its tie with Hyundai motor group‚ the company branded itself as "Hyundai M Card". It started off by attracting buyer to consider using the card to purchase Hyundai automobile by offering discount. In later stages‚ the company has adopted the customer segmentation strategy to diversify its target groups of clients. With the emphasis on market segmentation based on different
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The introduction of credit cards has been a modern method for monitoring and controlling transactions‚ which were previously‚ conducted using cash. “ A credit card is a transaction tool‚ one which gives customers the opportunity and ability at the point of sale to decide whether they want to pay for the purchase over a longer payback period‚ pay it in full or pay a portion of it at the end of the month.” (Jackson‚ 2008) Credit cards have replaced cash in most markets and trading places in the United
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cashier counter of SM Department Store‚ SM Supermarket or SM Hypermarket for only P150. Use the temporary card contained in the kit to start earning points. Fill out the enclosed Membership Application Form and submit to the Customer Service Counter of any SM Department Store or selected SM Supermarket and SM Hypermarket branch. Claim your personalized‚ permanent SM Advantage Card at any SM Department Store’s Customer Service Counter after 21 days. As a welcome gift‚ you will receive a
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A smart card is a plastic card about the size of a credit card‚ with an embedded microchip that can be loaded with data‚ used for telephone calling‚ electronic cash payments‚ and other applications‚ and then periodically refreshed for additional use. Currently or soon‚ you may be able to use a smart card to: * Dial a connection on a mobile telephone and be charged on a per-call basis * Establish your identity when logging on to an Internet access provider or to an online bank * Pay for
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Pilot Project 3. Balanced Scorecards Measurement Processes 4. Application of BSC in the Audit Service F. Application of the BSC in the Audit Service G. Conclusion H. References A. Balanced Scorecard The balance score cards is a new management approach and strategic process that enables management to turn into action and clarify the vision and tactic of the company. This approach was developed in the early of 1990 ’s by Drs. Robert Kaplan (Harvard Business School) and
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Running head: THE IMPACT OF SMART CARDS The Impact of Smart Cards Money and Banking I – BU322 March 17‚ 2010 The Impact of Smart Cards The Digital Age has changed the way we do business and one of them is a technological innovation called the Smart Card. Though users tout its advantages the concept has been slow to take off in the United States possibly due to the disadvantages that continue to plague the concept. However with the continued direction of business and banking in this
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