SAFARICOM CREDIT CARDS PRODUCT CREATION Product creation entails its variety‚ quality‚ design and its brand features involved in its marketing mix process. Products are created using [NPD]New Product Development which is an interlinked sequence of information processing tasks where knowledge of customers needs is translated into final product design. New products are essential to the survival and long-term growth of any firm‚ since success in [NPD] is a critical management issue particularly in technology
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the degree of MCA) Batch 2011-2014 (MC0602-Term Paper) SYNOPSIS ON “SMART CARD” SUBMITTED TO: SUBMITTED BY: Mr.Dadan Kumar Jha Ranjana Kumari Mr. Ashish Sharma REG.NO. 3521130118
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NIC is an acronym for Network Interface Card or Network Interface Controller. However‚ a NIC is actually referred to as a network adapter by most of the population. A NIC is an expansion card‚ a hardware device attached to a non-portable computer (like a desktop) allowing that computer some new ability. As an expansion card‚ the NIC specifically allows a computer the ability to connect to a network (such as Ethernet or Wi-FI). Function NIC cards serve as conduits between a computer and
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PROPOSAL TO IMPLEMENT A CUSTOMER REWARDS PROGRAM THROUGH EXPRESS MART PLUS CARD Abstract Due to the increase in competition in the Retail Industry‚ we must impose a new marketing strategy to retain our current customers. Our main strategy is to create a reward program for customers through XM Plus Card Rewards Program. Achieving the above will allow us to retain our current customers by motivating them to frequently buy from Xpress Mart. I. Introduction Modern marketing revolves
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Business Card Etiquette: A Must Master Have you ever experienced how mortifying it is when you’re asked for a business card and you don’t have any? Either you forgot to bring one or run out of business cards‚ this incident is embarrassing both to the asker and to the one being asked for. Habitually forgetting the business cards is the most famous neglect that someone makes when it comes to business card etiquette. In the business world it is important to always remember the business card etiquette
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SEGMENTATION – TARGETING – POSITIONING Fragmentation of mass markets segments Consumers: variety of needs & preferences Marketers: offer variety of choices via multitude of marketing offerings Marketing segmentation: Needs Action Linking market needs to an org’s marketing program Market needs Segmentation/Targeting MM A market segment: Group of consumers with homogenous profile & common needs will similarly respond to a marketing program Segmentation – targeting – positioning 1
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Compared to conventional data transmission devices such as magnetic-stripe cards‚ smart cards offer enhanced security‚ convenience and economic benefits. In addition‚ smart card-based systems are highly configurable to suit individual needs. Finally‚ the multi functionality as payment‚ application and networking devices renders a smart card as a perfect user interface in a mobile‚ networked economy. Security Smart cards incorporate encryption and authentication technologies that can implement issuer’s
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PSYCHOGRAPHIC SEGMENTATION SELECTED BRAND: NOKIA: (N-81) Nokia is a world leader in mobile communications‚ driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones‚ devices and solutions for imaging‚ games‚ media and businesses. Nokia provides equipment‚ solutions and services for network operators and corporations. SELECTION CRITERIA:
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4) Target Segment 5) Target Motivation: (We still don’t know the best target) Any business’ goal is to satisfy its customers wants and needs‚ in this area‚ the customers’ needs differs from a segment to another‚ as for the adults the key that motivates them is the competition as they will be able to participate in different cross fit events (fit festival)‚ as for the athletes their goal is to maintain their fitness abilities and the housewife they are worry about a safe place to leave their children
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Java Card Security: How Smart Cards and Java Mix Section 1 -- Java Security Goes Both Ways | | There are a large and growing number of Java systems running the gamut from Java gizmos such as Java rings‚ through smart cards with built-in Java interpreters (the subject of this chapter)‚ to complete Java Development Kits and Integrated Development Environments (IDEs). Java is simultaneously making in-roads on many fronts. In distributed systems‚ Java-based servers and servlets are becoming as
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