(a) Segmentation bases in industrial product markets Segmenting an industrial product market introduces a number of additional bases‚ uses similar bases and also precludes some of the ones more frequently used for consumer product markets. Such bases are: • Type of application/end use e.g. adhesives for home‚ office and industrial use. 3 • Geographical e.g. Scotland‚ Wales‚ North West‚ North East‚ South East‚ East Anglia or by country/region. • Benefits sought: Closely related to the above
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HT WIRE TRANSITION JOINT: Transition cable joints are designed to joint multicore Cross-linked polyethylene (XLPE) to paper (PILC) insulated‚ steel wire armoured (SWA) cables‚ 600/1000v and 3.3kV - 3M Scotchcast resin LA range transition cable joints with TX supplementary paper cable transition kits are suitable for both XLPE to paper and paper to paper 3M low voltage transition cable joints (XLPE to PILC) feature the Advanced Resin Delivery System for cable jointer safety with totally enclosed
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Good Grades in Marketing (Satire) Segmentation‚ Targeting‚ and Positioning Segmentation‚ targeting‚ and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist‚ then (2) select which ones we are best off trying to serve and‚ finally‚ (3) implement our segmentation by optimizing our products/services for that segment andcommunicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of
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Secret Recipe’s Segmentation Variables Marketing segmentation is a process of dividing a market into a meaningful relatively similar and identifiable segment of groups. There are three basic market segmentation which are geographic segmentation‚ demographic segmentation and Physiographic segmentation. Geographic Variable Geographic segmentation is segment the market by region of the country‚ market size and market density. Secret Recipe opened all over the world such as Singapore‚ Indonesia‚
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BUY A HYBRID‚ SAVE THE PLANET Topic: Hybrid Cars General Purpose: To orally present information by sharing‚ defining‚ or explaining. Specific Purpose: To persuade my audience that hybrid vehicles are an environmentally sensitive and affordable for almost anyone. Central Idea: Hybrid cars have several advantages over conventional cars. Introduction I. Here is an alarming statistic: According to the website GreenerCars.com‚ the United States is the world’s largest emitter of carbon dioxide
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CARSHARING IN NORTH AMERICA: MARKET GROWTH‚ CURRENT DEVELOPMENTS‚ AND FUTURE POTENTIAL Susan A. Shaheen‚ Ph.D. Honda Distinguished Scholar in Transportation‚ University of California‚ Davis‚ & Policy and Behavioral Research Program Leader‚ California PATH University of California‚ Berkeley th 1357 S. 46 Street. Bldg 452; Richmond‚ CA 94804-4648 510-665-3483 (O); 510-665-3537 (F); sashaheen@path.berkeley.edu Adam P. Cohen Student Researcher‚ California PATH University of California‚ Berkeley 1357
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Modern Cars We ask ourselves every time we see heavy traffic‚ is there no variance anymore amongst car models? In the old days‚ as a matter of fact only five ore ten years ago every single car brand seemed to have it’s own personality‚ today they look more like a cluster of copycats. What went wrong? One reason is that the automotive industry has certain trends it has to follow‚ just like fashion designers and musical composers. In times of recession and decreasing sales there is less room to take
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Driving one of the new high-tech hybrids — cars that combine the power of a gas engine with an electric motor to reduce fuel consumption and emissions — may seem like something only an environmentalist or an engineer could get revved up about. The fact is‚ however‚ that a new generation of hybrid cars and trucks due to go on sale within the next 12 months offer a number of very practical advantages for families‚ from saving money to helping save the planet. Many experts are predicting 2004 will be
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known its real customer needs and finished not selling. For this reason the concepts of market segmentation‚ targeting and positioning merged due to or as a response to the diversity of consumers. Apple is a real example of effective and successful implementation of these three concepts. There is no doubt that Apple has revolutionized the mobile phone market with the launching of the first iPhone in the market for smart-phones in 2007 and recently the new IPhone 5 has been a success in sales (see
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I. Watches In this first case we deal with a relatively simple mode of segmentation analysis. The most productive way of analyzing the market for watches turns out to be segmentation by value. This approach discloses three distinct segments‚ each representing a different value attributed to watches by each of three different groups of consumers: 1. People who want to pay the lowest possible price for any watch that works reasonably well. If the watch fails after six months or a year‚ they will
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