Segmentation Why segmentation? External factors - globalization - clutter - knowledgable customers - competition - technology Internal factors - allocation of resources - effective marketing programmes - opportunies For NPD or/and market development Breaking down the market Potential market (everyone out there) Available market ( those who could buy the product) Target market (those we address) Penetrated market (those who actually buy the products) From
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What are Segmentation Variables? To understand what segmentation variables in marketing are‚ it helps to first know what market segmentation is. Market segmentation is the analysis of population demographics so they can be categorized in specific ways. These specific ways of categorization in market segmentation are why segmentation variables are needed and used. Four (4) groups of Segmentation Variables – 1. Geographic segmentation is based on variables such as: • Region: this kind of
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RUNNING HEAD: SEGMENTATION Segmentation and Target Market Leanne Gatin MKT/571 Marketing September 15‚ 2014 Isaac Owolabi Introduction The goal this week was to write about the segmentation of the industry of choice‚ as well as the target market of that industry. The industry of choice is Walt Disney Company. There are two major segmentations of the company. Those are the entertainment industry which is radio‚ movies‚ videos‚ and music CD’s‚ and consumer products which includes‚ clothing
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Segmentation and TESCO Case: Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior Using segmentation analysis helped Tesco PLC‚ Britain’s largest retailer stores to decide on their future marketing strategy and to appraise their competitive strengths Tesco realized the requirements for effective segmentation and that it must be Measurable‚ accessible‚ Differentiable‚ Substantial and Actionable
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recognition ..............................................................................1 - Image segmentation .............................................................................. 2 2. Relative work to region-based approach on image segmentation 2.1 Feature extraction approach ........................................................................... 2 2.2 Classification approach and segmentation results .........................................4 2.2.1 Supervised classification ..........
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Describe segmentation • Explain demographics‚ Geographic’s‚ psychographics and why companies use these methods to segment the market effectively • Explain different methods used to segment markets e.g. ACORN‚ Mosaic • Explain the different target markets of McDonalds – identify 4 product ranges and describe in detail the target market for each product • Describe the different needs of each target segment • Use examples specific to McDonalds Segmentation Market segmentation is where
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components of the macro environment influence the market dynamics‚ taking the examples of apparel and two-wheeler industries. 5 Building Customer Satisfaction Assignment 1 :Due for submission(5 Marks) Lexus: Delighting customers after the sale PTB ( pp134-135) Ch 5 of KKK&J (RB) PPt 3 Understand 1.Concept of customer value and satisfaction Discuss 2.Strategies for customer retention 6&7 Analyzing Consumer Markets Super Shampoo Products (C2) OTH Ch 5 PPt 4 1.
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The method involves a fast‚ reliable‚ and effective algorithm that exploits the spatial distribution characteristics of human skin color. To fulfill this aim‚ the following objectives are carried out: 1. Implement different types of image segmentations. 2. A universal skin-color map is derived and used on the chrominance component of the input image to detect pixels with skin-color appearance . 3. Then‚ based on the spatial distribution of the detected skin-color pixels and their corresponding
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FIVE of the following 1. What is consumer Behavior? Explain briefly the various factors influencing consumer behavior taking example of any consumer durable of your choice? 2. Distinguish between Market Segmentation and Product Differentiation? Describe the bases that you will use in segmenting the market for the following products: a) Hair dryer b) Low calorie sweetener 3. Write notes on:- a) Marketing Research as a toll of decision making b) Functions of Packaging c) Stages in new product
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Part 2 Market Segmentation Segmenting Consumer Markets Demographic segmentation divides the market into groups based on variables such as age‚ gender‚ family size‚ family life cycle‚ income‚ occupation‚ education‚ religion‚ ethnics‚ generation‚ and nationality It is the most popular segmentation method‚ because consumer needs‚ wants‚ and usage often vary closely with demographic variables‚ and they are easier to measure than other types of variables. Market Segmentation Segmenting
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