Slide 2 Market Segmentation‚ Targeting‚ and Positioning © 2011 McGraw-Hill Ryerson Ltd. All rights reserved. Today’s Topics After reading this chapter‚ you should be able to: 1.Explain what market segmentation is and when to use it. 2.Identify the five steps involved in segmenting and targeting markets. 3.Recognize the different factors used to segment consumer and organizational (business) markets. 4.Know how to develop a market-product grid to identify a target market and recommend
Premium Marketing Product differentiation
Midterm exam questions 1.6. Describe your understanding of science literacy. Why is it important that students become scientifically literate? You can refer to the authors on this if you wish and add your own thoughts. Everyone is included in “science for all”. “Instead science teaching now focuses on helping students become scientifically literate‚ to assist them to develop practical understanding of science‚ all while recognizing that many students will elect not to continue to study science”
Premium Scientific method Science Theory
Practice Questions for AMFI Test 1. A close-ended mutual fund has a fixed : a. NAV b. fund size c. rate of return d. number of distributors 2. The maximum load that a fund can charge is determined by the : a. AMC b. SEBI c. AMFI d. distribution agents based on demand for the fund 3. The amount required to buy 100 units of a scheme having an entry load of 1.5% and NAV of Rs.20 is : a. Rs.2000 b. Rs.2015 c. Rs.1985 d. Rs.2030 4. A gilt fund is a special type of fund that invests
Premium Mutual fund Bond Investment
-1- Office of the Chief General Manager Telecommunications Tamilnadu Circle‚ Chennai 600 002 No.RET/301-10/2012 dated @ Chennai the 18- 04-2013 BHARAT SANCHAR NIGAM LIMITED (A Government of India Enterprise) DIRECT RECRUITMENT FOR TELECOM TECHNICAL ASSISTANTS (TTA) Applications are invited from the eligible Indian citizens for the post of Telecom Technical Assistant (TTA) in the non-executive category in BSNL‚T.N.Circle. Selection of candidates will be through a Competitive Examination to
Premium Modulation Transistor Electric power transmission
evolved and continues to evolve through the process of market segmentation. The more the hospitality industry comprehends the discerning taste and preference of the guest population‚ the further the market becomes segmented as a result. The need for market segmentation is more prominent in the hospitality industry now because of the rapid changes in customer needs and the vast amount of product offerings. One facet of market segmentation in the hotel industry is the unique consumer segment. The
Premium Hotel Hospitality industry Lodging
Marketing segmentation Market segmentation is the process of dividing the market into dissimilar‚ distinctive groups of people who have similar needs to be satisfied‚ alike wants and behavior‚ or might want some products and services. Markets can be divided depending on a number of wide –ranging criteria. They are: geographic (region‚ county‚ climate etc.)‚ demographic (age‚ gender‚ family size‚ religion) psychographic (personality‚ life style‚ attitude etc.) behavioral (benefit sought‚ brand loyalty
Premium Marketing Apple Inc. Steve Jobs
Consumer Behavior: Market Segmentation Contents Introduction 1 Concepts of Market segmentation 1 Case of a jewelry company 3 Conclusion 7 Reference 8 Introduction Market segmentation‚ as a crucial step of marketing‚ is not what you do to a product‚ but something you know about your customers. A good knowledge of your customers can enable you to yield twice the result with half the effort. Every consumer is different. Some prefer stylish products‚ while some want cheap and durable
Premium Marketing
Promotion…………………………………………………………………..5 2.0 Segmentation Theory…………………………………………………...………………….6 2.1 Defining and Explaining Segmentation……...……………………..…………..........6 2.2 Explaining Three Benefits of Mercedes-Benz Brand from using Segmentation ……7 3.0 Target Market Identification……………………………………………………………...7 3.1 Geographic Segmentation…………………………………………………………...7 3.2 Demographic Segmentation………………………………………...……………….8 3.3 Psychographic Segmentation………………………………..………………………8 3.4 Behavioral Segmentation……………………………………...…………………
Premium Mercedes-Benz
of Marketing‚ market segmentation is one of the key marketing strategies to look into. This essay is aimed to explain the concept of market segmentation and its benefits as a substitute to a mass marketing approach. Considering successful market segmentation‚ it is vital to go through three activities called STP process that should be undertaken‚ usually sequentially‚ if segmentation is to be successful (Baines et al.‚ 2011). STP process consists of three steps: segmentation‚ targeting‚ and
Premium Marketing
Segmentation and customer profile. Segmentation is dividing a market into a smaller groups that shared similar needs‚ wants‚ characteristics‚ and behaviours towards the goods and services. (reference). The market segmentation is a must and important to the all oraganizations. This is because each customers have different needs and wants‚ so that by segment the market‚ the organization can identify which customers that can match with their products and services. In Dell‚ the segmentation is a backbone
Premium Marketing Psychographic