SWOT Lenovo As Lenovo is for a very large part a PC manufacturer (PC’s is the only segment)‚ this SWOT analysis covers the whole company. Lenovo’s objective is to protect its current strong position in their home base China and keep their large customer installed base. From a growth perspective the targets are emerging markets and expansion of the retail consumer business as well as differentiation to new products. In order to reach its objective in their home market‚ Lenovo should leverage their
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SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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bases and support centres to provide sale support all over the world e.g. New York‚ Paris‚ Beijing. * It enjoys the leading position in China‚ which being oligopoly in the market (with a share of 34%). * It has higher growth rate than other companies (36%‚ compared to market rate 16%). * It holds the no.1 market position in other Asian countries‚ proving it is a reliable brand to them. * Root of its manufacture and research is in China to save cost and operations; therefore its price
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Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
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Printed in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
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Ruth N. Bolton & Matthew B. Myers Price-Based Global Market Segmentation for Services In business-to-business marketing‚ managers are often tasked with developing effective global pricing strategies for customers characterized by different cultures and different utilities for product attributes. The challenges of formulating international pricing schedules are especially evident in global markets for service offerings‚ where intensive customer contact‚ extensive customization requirements‚ and
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Analysis In order to get a better sense for Lenovo’s outlook in terms of the corporate market and the impending loss of the IBM branding‚ it is helpful to analyze the company’s strengths‚ weaknesses‚ opportunities and threats in terms of the problem. These key parameters are summarized here. Strengths Lenovo’s major strengths lie in its current brand image and market share. On the international scale‚ Lenovo ranks third in corporate sales behind Hewlett-Packard and Dell. It shows tremendous
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LENOVO CASE ANALYSIS Facts Surrounding the Case Competing at a global scale requires profound brand equity. Lenovo is a well-known brand in China (as Legend) but it cannot become a global technology giant like Dell or Hewlett-Packard‚ by merely acquiring the Personal Systems Division of IBM‚ whose products are popular across the world. Normally‚ the key challenge in establishing global brands lies in devising the manner in which a company can position its brands in customers’ mindsets‚ while
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Lenovo Reboots Contents The Chinese PC maker has bounced back by focusing on emerging markets. Now‚ can it make some real money? Listen Select: CORPORATIONS The Chinese PC maker has bounced back by focusing on emerging markets. Now‚ can it make some real money? LENOVO GROUP CHAIRMAN YANG YUANQING WAS WORKING AT the company’s North Carolina offices and spending a good deal of his time studying English and taking executive courses when his longtime mentor‚ Lenovo founder Liu Chuanzhi‚ urged
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EVERYWHERE Lenovo Group Limited Annual Report 2007/08 TM NEW WORLD. NEW THINKING. TM CONTENTS ABOUT LENOVO Lenovo (HKSE: 992) (ADR: LNVGY) develops‚ manufactures and markets high-quality‚ secure and easy-to-use technology products and services worldwide and is dedicated to building the world’s best-engineered personal computers. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division‚ Lenovo’s heritage in both emerging and developed markets has resulted
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