GEOGRAPHY 1. Region: Canadian tire is spread all over Canada with 1200 stores across the country. 2. Market size: 90 per cent of the Canadians visit CT every year. One third of sales are driven by strong in-house brands leading market share in many of key lines in business. 3. Market density: Canadian tire is one of the most shopped general merchandise retailers. A CT store is within 15 minutes reach of 90 per cent of Canadians and has 1200 stores across Canada. 4. Climate: The climate
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AMY MERRICK February 29‚ 2008; Page B1 In the year 2007‚ Victoria’s Secret an intimate apparel company reported an 8% drop in sales which has led the company to re-examine its strategies and focus of their market segment while considering diversifying their market segment through overhauling their brand image. The present image of Victoria secret has been described in many ways including; too sexy; for skinny people; teen oriented; flashy and uninspiring. Older shoppers
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Brand Positioning and Market Segmentation Brand positioning is an important strategy for achieving differential advantage. Essentially‚ positioning reflects “the place” a product occupies in a market or segments. GAP has a wide range of products that are reflected in multi-segments. Initially‚ as a specialty clothing retailer‚ GAP segmented the market using price as the sole criterion. GAP strategically decided to serve three major segments‚ which can be seen from price differences among GAP’s
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oap and detergent‚ soap [Credit: © Photos.com/Thinkstock]substances that‚ when dissolved in water‚ possess the ability to remove dirt from surfaces such as the human skin‚ textiles‚ and other solids. The seemingly simple process of cleaning a soiled surface is‚ in fact‚ complex and consists of the following physical-chemical steps: Wetting of the surface and‚ in the case of textiles‚ penetration of the fibre structure by wash liquor containing the detergent. Detergents (and other surface-active
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suites This report is aimed at developing a market segmentation that profiles different groups of consumers for lounge suites which are commonly known as sofas in Malaysia. Sofas come in a variety of styles and can be made of fabric or leather. Furthermore‚ there are numerous types of fabrics and patterns that lounge suites can be designed in. Some lounge suites can also be multi-purpose and double as a bed. This essay will be covering the profiling of market segments‚ identification of a primary target
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periodically. Lunch‚ dinner‚ and appetizers will be served with a variety of enticing foods on the menu. Market Analysis Summary Food’n’Fun will be opened in Jacksonville‚ Alabama. Jacksonville has a population of 40‚000 people and over half of that population is under the age of 40 (Area Connect‚ 2008). While Food’n’Fun will have something for every age group‚ its primary target market will be 40 years of age and under‚ specifically targeting families with children. The average household
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Fabric Swatch Price and Name Linen 40$/m • Fiber Origin and construction made from the fibers of the flax plant‚ Linum usitatissimum. Spinning of 100# linen (no added cotton) • • • • • • Properties Handle/Drape Laundering/ aftercare • • Spin and tumble Should be dried in the sun constant
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PICRIC ACID (DIRECT DYE): Take about 60 mL of water in a 400 mL beaker. Add 2-3 drops of concentrated sulphuric acid and about 0.5 g of Picric Acid to it. Stir the solution with a wooden stick and warm over a hot water bath. Immerse one piece of each wool‚ cotton‚ polyester‚ nylon and terecot into it. When the pieces are thoroughly wetted in dye solution remove these with the help of forceps. Wash these with the help of warm water till the washing is colourless. Dry the pieces and note the results
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Introduction Detergent is a material intended to assist cleaning. The term is sometimes used to differentiate between soap and other surfactants used for cleaning. The term detergent by itself is sometimes used to refer specifically to clothing detergent‚ as opposed to hand soap or other types of cleaning agents. Bangladesh has a detergent market of about 8.8 billion taka of which Unilever occupies a share of 48% making it the market leader. The major competitor brands in the detergent market for RIN
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would you segment the market (remember that a segmentation scheme must consist of mutually exclusive categories‚ and that the set of categories must be exhaustive)? A market can be segmented based on demographic (age‚ income‚ generation‚ education)‚ geographic (region‚ city size)‚ psychographic (activities‚ hobbies‚ interests)‚ or behavioristic (brand loyalty‚ price sensitivity) variables. The data from the Arnolds Communication research can be helpful in segmenting the market for the New Beetle case
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