"Market segmentation for the banyan tree hotels and resorts" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 3 of 50 - About 500 Essays
  • Good Essays

    The Banyan Tree: branding the intangible Jochen Wirtz Jochen Wirtz is an Associate Professor of Marketing and Academic Director of the UCLA – NUS Executive MBA Program at the National University of Singapore‚ Singapore. Banyan Tree Hotels and Resorts had become a leading player in the luxury resort and spa market in Asia. As part of its growth strategy‚ Banyan Tree had launched new brands and brand extensions that included resorts‚ spas‚ residences‚ destination club memberships‚ retail outlets

    Premium Brand

    • 5071 Words
    • 21 Pages
    Good Essays
  • Powerful Essays

    Banyan Tree Branding the Intangible Abstract Banyan Tree Hotels and Resorts had become a leading player in the luxury resorts and spa market in Asia. As part of its growth strategy‚ Banyan Tree had launched new brands and brand extensions that included resorts‚ spas‚ retail outlets‚ and even museum shops. Now‚ the company had to contemplate how to manage its brand portfolio and expand its business while preserving the distinctive identity and strong brand image of Banyan Tree

    Premium Brand management Brand Branding

    • 2545 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    the existing methods and new methods need to ensure that brand image and core value must not be diluted by too generic target market or vague market position. When expanding the brand into different countries and regions‚ the competition within a specific location and competition between different locations are impossible to neglect. 2. What value propositions does Banyan Tree offer as an experiential brand? By leveraging the natural surroundings unique to each location and adding consistency in the

    Premium Brand management Brand Graphic design

    • 580 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Leaves of the Banyan Tree

    • 1355 Words
    • 6 Pages

    A focal issue in Albert Wendt’s novel Leaves of the Banyan Tree is the influence of Christianity on Samoan culture. Leaves of the Banyan Tree opens in the small village of Sapepe during the 1930s. Traditional Samoan culture is on the decline and according to Sefrosa Carroll’s article “Weaving New Spaces: Christological Perspectives from Oceania (Pacific) and the Oceanic Diaspora” “western theologies” are the primary reason. The “papalagi” have intertwined their western values‚ particularly capitalism

    Premium

    • 1355 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    resources have been identified in helping Banyan Tree (BT) achieve strategic competitiveness and above-average returns. The analysis is summarized in the below table. Resources | Valuable? | Rare? | Inimitable? | Non-substitutable? | 1. Brand | Yes – BT has successfully tapped into its target market segment because of its strategic brand positioning and image. | Yes – The only resort targeting the luxury premium market then‚ its differentiating “Banyan Tree experience” leads consumers to choose BT

    Premium Brand Target market Brand management

    • 1285 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Hotel Segmentation

    • 349 Words
    • 2 Pages

    evolved and continues to evolve through the process of market segmentation. The more the hospitality industry comprehends the discerning taste and preference of the guest population‚ the further the market becomes segmented as a result. The need for market segmentation is more prominent in the hospitality industry now because of the rapid changes in customer needs and the vast amount of product offerings. One facet of market segmentation in the hotel industry is the unique consumer segment. The idea

    Premium Hotel Hospitality industry Lodging

    • 349 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Resort Hotel

    • 1052 Words
    • 5 Pages

    Group and Healing Hotels of the World (Healing Hotels of the World). A secluded world of beauty and serenity‚ Chiva-Som is the “Haven of Life.” Nestled within seven acres of lush tropical gardens‚ our beachfront health resort represents tranquility at its best with luxurious accommodation comprising 58 stylish rooms; Thai Pavilions offer traditional charm and Ocean View rooms and suites provide spectacular views of the Gulf of Thailand. In addition to 70 treatment rooms‚ the resort facilities comprise

    Premium Swimming pool Health Obesity

    • 1052 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    based on what has determined to be acceptable risk. So in order to determine risk tolerance for Banyan Tree‚ the organization needs to look at outcome measures of its key objectives. Based on the company’s performance and growth strategy over the past years (up to 2006)‚ below is one possible way the organization could have defined the outcome measures for some of its key objectives for the Banyan Tree expansion project: Revenue Growth – Based on the strategy of investing revenues generated by property

    Premium Risk Revenue Risk management

    • 1635 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Service Quality Group Project 1. What are the main factors that contributed to Banyan Tree’s success? Great experience & expertise of founder Extensive travel experiences‚ sharp observation and superior foresight of Ho Kwon Ping‚ founder of Banyan Tree‚ inspired him to bridge the price gap in the hotel industry. Ho foresees that the 21st century will be followed by a greater Asian demand for the industry‚ therefore he created a brand that Asians will like‚ with a strong Asian culture

    Premium Marketing Brand Customer service

    • 2914 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Banyan Tree – Developing a Powerful Service Brand Synopsis Banyan Tree Hotels and Resorts had become a leading player in the luxury resorts and spa market in Asia. As part of its growth strategy‚ Banyan Tree had launched new brands and brand extensions that included resorts‚ spas‚ retail outlets‚ and even museum shops. Now‚ the company had to contemplate how to manage its brand portfolio and expand its business while preserving the distinctive identity and strong brand image of Banyan Tree‚ its

    Premium Brand Brand management Branding

    • 3325 Words
    • 14 Pages
    Powerful Essays
Page 1 2 3 4 5 6 7 8 9 50