marketing can be described as STP – segmenting‚ targeting and positioning.’’ Discuss this statement using appropriate examples. Introduction Market segmentation By definition market segmentation is the division of a market into different groups of customers with similar needs. Or to express it in another way‚ market segmentation is the division of a mass market into identifiable and distinct groups or segments‚ and each has common characteristics and needs and displays similar response to marketing
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“THE DIGITAL DIVIDE” Interaction between people and technology‚ most especially the COMPUTER‚ has greatly increased as we begin to enter on the twenty-first century. People’s ability to access computers and INTERNET has become very important to completely familiarize their selves in the economic‚ political‚ and social aspects of the world. Unfortunately‚ not everyone has access to this technology. The idea of the “digital divide” refers to the expanding gap between the needy members of society;
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Four bases of segmentation Geographic Collecting and analysing information according to the location of the customer or other data source. Geographic segmentation is often used in marketing‚ since companies selling products and services would like to know where their products are being sold in order to increase advertising and sales efforts there. A local shop such as a local takeaway use geographic segmentation by targeting customers within a 10 mile radius‚ they can do this by posting leaflets
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DIGITAL JEWELLERY MADE POSSIBLE USING WIRELESS COMMUNICATIONS PAPER SUBMITTED BY Praneeth Surapaneni ¾ IT ANITS VISAKHAPATNAM E-MAIL:praneeth1000@gmail.com PH.NO :9908033043 ABSTRACT Mobile computing is beginning to break the chains that tie us to our desks‚ but many of today’s mobile devices can still be a bit awkward to carry around. In the next age of computing‚ there will be an explosion of computer parts across our bodies‚ rather than across our desktops. Basically‚ jewellery adorns the
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Introduction "A Madman’s Diary" is China ’s first modern short story. The author Lu Xun has been well respected and regarded as one of the most well-known political figures in China (Goldman 446-461). Lu Xun has been praised as the warrior against traditional culture and feudal system. Unique narrative structure "A Madman’s Diary" is very special in its narrative structure. Its setup is very different from the traditional narration in that it avoids the use of classical Chinese. Furthermore
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Digital modulation differents kind and aplications form them. Digital Modulation Techniques The techniques used to modulate digital information so that it can be transmitted via microwave‚ satellite or down a cable pair are different to that of analogue transmission. The data transmitted via satellite or microwave is transmitted as an analogue signal. The techniques used to transmit analogue signals are used to transmit digital signals
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1. The phrase digital divide is when people are not being able to afford new technologies‚ and becoming outdated on technology. It is also known to be the gap between those who have access to technology and those who do not. “The poor and the working class — either cannot afford access or use restricted wireless access as their only connection to the Internet.”(Crawford) All aspects of life becoming available online pose a problem that millions are going to be left behind. In the present time the
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Learning Diary Adapted from Peter Honey’s Learning Log A way to enhance learning from experience Introduction We all learn from experience. Without it we would be condemned to repeating our mistakes over and over again and be incapable of adapting to change. Most of us take our learning from experience for granted‚ however. This Learning Diary has been created to help you become more conscious of your experiential learning during one working week so that you can manage it more effectively
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Positioning and Segmentation A market is a group of buyers who have the opportunity to purchase‚ with the willingness and ability to buy a product or products. The family 4x4 car market is an example of a business market‚ in particular subdivided into a producer market title. Within this business market‚ market segments occur as the subgroups within the producer market of family 4x4 cars have very similar characteristics. The producers of these cars have a similar target market‚ whereby they identify
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