GEOGRAPHY 1. Region: Canadian tire is spread all over Canada with 1200 stores across the country. 2. Market size: 90 per cent of the Canadians visit CT every year. One third of sales are driven by strong in-house brands leading market share in many of key lines in business. 3. Market density: Canadian tire is one of the most shopped general merchandise retailers. A CT store is within 15 minutes reach of 90 per cent of Canadians and has 1200 stores across Canada. 4. Climate: The climate
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AMY MERRICK February 29‚ 2008; Page B1 In the year 2007‚ Victoria’s Secret an intimate apparel company reported an 8% drop in sales which has led the company to re-examine its strategies and focus of their market segment while considering diversifying their market segment through overhauling their brand image. The present image of Victoria secret has been described in many ways including; too sexy; for skinny people; teen oriented; flashy and uninspiring. Older shoppers
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FOOD AND BEVERAGE IN HOTELS: A RECIPE FOR SUCCESS? It is a very well established fact that independent‚ freestanding Food and Beverage outlets are more successful than their hotel equivalents. There has always been a lot of scrutiny into the monetary role that Food and beverage operations play within hotels and if they are a venture that will compromise the total profitability of the establishment. Hotels‚ right until the 1950’s predominantly generated its revenue from room sales. This all changed
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Brand Positioning and Market Segmentation Brand positioning is an important strategy for achieving differential advantage. Essentially‚ positioning reflects “the place” a product occupies in a market or segments. GAP has a wide range of products that are reflected in multi-segments. Initially‚ as a specialty clothing retailer‚ GAP segmented the market using price as the sole criterion. GAP strategically decided to serve three major segments‚ which can be seen from price differences among GAP’s
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Market Segmentation Market Segmentation means breaking down the total market into self contained and relatively homogeneous subgroups of customers‚ each possessing its own special requirements and characteristics. This enables the company to modify its output‚ advertising messages and promotional methods to correspond to the needs of particular segments. Accurate segmentation allows the firm to pinpoint selling opportunities and to tailors it’s marketing activities to satisfy on consumer needs.
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Careers in Lodging and Food and Beverage Industries Andre L. Conyers Professor Darrin Stern HTM 100 There are numerous opportunities for management careers within the lodging and food and beverages industry such as‚ the Front Office Manager‚ Hotel Manager‚ Food and Beverage Manager‚ and the General Manager. The Front Office Manager is responsible for overseeing all front office operations to insure profitability‚ control costs and quality standards ensuring total guest satisfaction. This position
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would you segment the market (remember that a segmentation scheme must consist of mutually exclusive categories‚ and that the set of categories must be exhaustive)? A market can be segmented based on demographic (age‚ income‚ generation‚ education)‚ geographic (region‚ city size)‚ psychographic (activities‚ hobbies‚ interests)‚ or behavioristic (brand loyalty‚ price sensitivity) variables. The data from the Arnolds Communication research can be helpful in segmenting the market for the New Beetle case
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Contributed January 30‚ 2002 by Sivanesan Sivakaruniam siva@kepland.com.sg Audit Program: Food & Beverage Cost Control Objective: Prepared By Date To ensure food and beverage cost incurred is reasonable‚ properly supported and accounted for. : _______________________ : _______________________ Audit Steps 1. a • • • • • • • • Purchase Quotation Ensure vendors selected are approved by management. Ensure vendor list is periodically reviewed by management. Ensure purchase request is properly approved
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Food & Beverage Division Organization Chart It also includes some small details for some of the section. Such as: Waiters and waitresses section also include the hostess‚ backland person‚ food runner and so on. The main functions of each individual position are: F & B Director: The food and beverage director is the cohesive force that keeps all departments together. The chief responsibility of him is to operate food and beverage department that satisfies the expectations of the hotel general manager
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THE PURPOSE OF FOOD AND BEVERAGE COST CONTROL 1. The principal purpose of food and beverage planning and control systems is • to avoid excessive costs by reducing waste and other forms of loss to a minimum‚ without sacrificing the quality or quantity of the food which goes to the customer. 2. An effective control procedure will serve other purposes as well: • aid in developing popular menus • aid in improving the quality of the product • aid in pricing
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