Market segmentation is a long-standing strategy used especially in consumer products. It is measurable‚ accessible‚ distinguishable‚ and actionable. Observing markets in the Philippines‚ can you identify market segments for fast food‚ garments‚ cigarettes‚ alcohol‚ computers‚ passenger cars‚ and beach resort? Please show the positioning of 2 consumer products and their competition in these segments. For levels of Micromarketing 1. Segment Marketing – consists of a group of customers who
Premium Philippines Alcoholic beverage
LISENCING FRAMEWORK | FOOD AND BEVERAGE MANAGEMENT | “Extending the Beverage Provision in Hotel” The food and beverage department plays a pivotal role in a star hotel. Such a hotel can hardly be convinced of without food and beverage section. Star hotels worldwide have costly and gorgeous bars which earns them significant amount of revenue. To extend the beverage provision of the hotel‚ there should be a strategy to procure and sell quality beverage at competitive price and serve the guests
Free Alcoholic beverage
FOOD AND BEVERAGE SERVICE – I UNIT – I 1. Place of catering in hospitality industry. 2. Types of catering establishments and its scope. 3. Rail‚ rosd‚ air‚ ship‚ space‚ idustrial catering. 4. Catering in various organization. a) Hospitals b) Hostels c) Philanthropic institutions‚ like orphanages‚ handicapped children’s home‚ homes for aged‚ destitute women’s home. UNIT – II DIFFERENT TYPES OF SERVICES IN HOTELS. 1) Restaurant service 2) Coffee shop service 3) Room service
Premium Catering Fast food Airline meal
FOOD & BEVERAGE SERVICE The Hotel Industry – Introduction Definition and Origin of the Hotel Industry otel is defined as “A place where a bonifide traveller can receive food and shelter‚ provided he is in a position to pay for it and is in a physically and mentally fit conditioned to be receive‚ “Hence‚ a Hotel must provide food and beverage‚ lodging to travellers on payment and has‚ in turn‚ the right to refuse if the traveller is drunk‚ disorderly‚ unkept‚ or not in a position to pay for the
Premium Customer service Hotel Alcoholic beverage
rates‚ insurance…) * Establishment and maintenance of standards. SOP (standard operational procedures) * Pricing * Prevention of waste * Prevention of fraud * Management information Problems of F&B control * Perishability of food * Business volume unpredictability/sales instability * Menu mix unpredictability * F&B operation short cycle -> little time for many control tasks * Departmentalization - several production and service departments -> separate trading
Premium Costs Variable cost Cost
Griffith College Dublin Faculty of Business Module Leader: Majella Mulhall Submission Date: 11th October 2012 BA (Hons) International Hospitality Management Food and Beverage Management The Components of Good Service in the Food and Beverage Sector Individual assignment by Onno Hetzke Food and Beverage Management Table of contents I. Executive summary .................................................................................................................
Premium Waiting staff Quality of service Management
Origin of Food & Beverage Service Industry The origin of Food & Beverage Service Industry can easily be understood by studying the origin and history of the same‚ which are detailed below: 1.1 Introduction to Food & Beverage Service Industry/Hospitality Industry A very warm welcome‚ friendly actions - people who really care - departure with wishes to meet again - behind these images‚ there is a highly trained professional for whom hospitality is not a tradition‚ but a way of life. We are
Premium Hotel
AHONOU Surname: First Name: HND Hospitality Management Programme: Unit 5 Module Code: Food and Beverage Operations Management Module Name: Submission date: Assignment title: Food and Beverage Operations Management NOTE 1 THIS ASSIGNMENT COVER SHEET NEEDS TO BE COMPLETED AND RETURNED WITH YOUR ASSIGNMENT. FAILURE TO SUBMIT A COMPLETED COVER SHEET WILL
Premium Cooking Restaurant Food
FOOD AND BEVERAGE HISTORY Around the time of A.D 850 legend has it that a lone shepherd and his flock happened upon a strange new plant that was growing upon the slopes of lonely hillside. Before the shepherd could intervene some of his herd had started to chomp away at this newly discovered delicacy. After about a quarter of an hour the shepherd began to notice that the entire flock were acting in an extremely lively manner. They appeared to be not only very alert but even hyperactive. Now the
Premium Coffee Drink
A REPORT ON FOOD AND BEVERAGE OPERATIONS BY Javed Hussain Attar Introduction: This paper is mainly about the establishment of a gym in a five-star hotel which consists of 400 bedrooms. Being an Executive Chef in the above mentioned hotel I am responsible to establish a small restaurant in the gym. The gym is open for all the customers and the staff as well. The restaurant should contain the food and also the beverages. Both the food and beverages should be healthy and hygienic as it helps
Premium Coffee Nutrition Antioxidant