SEGMENTATION‚ TARGET MARKET SELECTION AND POSITIONING (STP) PRACTICE in AUTOMOTIVE INDUSTRY | Marketing Management | | CONTENTS GENERAL INFORMATION 2 OVERVIEW OF THE INDUSTRY 2 PROCESS OF SEGMENTATION 6 Demographic Features 7 Age Factor 7 Gender Factor 7 Income Factor 8 CHOICE OF TARGET MARKET 9 Five Patterns of Target Market Selection 9 Single-Segment Concentration 9 Selective Specialization 9 Product Specialization 9 Market Specialization 10 Full Market
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S NO. | NAME OF PRODUCT | MARKET SEGMENTATION | 1. | Gillette Mach 3(New Gillette MACH3 Sensitive is an advanced razor designed for men who want a closer‚ comfortable shave with less irritation3 – even on the most sensitive areas of the face.) | a) Demographic: 1) Gender: Male 2) Age: 16 and above 3) Income: 25‚000 and aboveb) Geographic: Urban areasc) Social Class: Middle class to Elite Class | 2. | Fair and Lovely(Fairness that changes your destiny.) | a) Demographic: 1) Gender: Female
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Title Market Segmentation of Fruit Consumption Based on Consumer Lifestyle in Jogjakarta Background Consuming fruit is already a part of Indonesian people lifestyle. By that‚ selling fruit is a scrumptious business. But in fact‚ there are a lot of fruit seller who did not apply marketing technique such as market segentation in order to attract more customer and gain more profit. Compare with successful fruit seller such as KemChick‚ Fresh‚ and Total which can gain IDR millions in a day because
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A Proposal on Solid Waste Management And Disposal in Dhankuta Municipality Submitted By: Atit Shrestha MSWSHD/068/901 Department of Civil Engineering 1 Background of landfill technology Until recently‚ the concept of land filling was used to dump waste material for disposal. Therefore‚ not much care was taken about their construction. Placing the waste in the Earth’s upper crust was considered as the safest practice of waste disposal. But with rapid industrialization
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Solid Waste management is India’s dire need today. Comment India‚ the world’s second highest populated country after China with population of 1.21 billion (census 2011) already containing 17.5% of the world’s population‚ is a land of physical‚ climatic‚ geographic‚ ecological‚ social‚ cultural and linguistic diversity. The annual rate of growth of urban population in India is 3.35% (Census of India‚ 2011). The proportion of population living in urban areas has increased from 17.35% in 1951 to
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School of Management *Marketing Ma*nagement Question: Kotler (1988) has stated that: “The heart of modern strategic marketing can be described as STP – segmenting‚ targeting and positioning.’’ Discuss this statement using appropriate examples. Introduction Market segmentation By definition market segmentation is the division of a market into different groups of customers with similar needs. Or to express it in another way‚ market segmentation is the division of a mass market into identifiable
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is change and the other is waste”. No one can stop these things‚ but with better management we can prepare our lives. In here one crucial environmental issue is associated with municipal solid waste(MSW). Proper MSW management is important for city public health. Waste are solid or semi-solid that are unwanted or unusable
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IS PRIVATIZATION AN OPTION FOR A BETTER MUNICIPAL SOLID WASTE MANAGEMENT OF ADDIS ABABA? By Tekahun Basha (2007) 1 ABSTRACT In an attempt to analyze the baffled Municipal Waste Management of Addis Ababa and its multifaceted problems and to propose an improved way of waste management‚ this paper explores the significance of the introduction of formal privatization as a better option. The proposal is based on the implemented experiences drawn basically from African cities and from
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E-Waste……… * Definition of e-waste * Intoduction * Global trends of ewaste * Issue of e-waste in India * Impacts of e-waste * Details of e-waste * Sources of e-waste * Imports of e-waste * E-waste Management * Sustainable Management of e-waste * Business opportunities of E-waste * Details of E-waste Management Techniques Introduction The twentieth century marked the beginning of use of equipments like radio‚ television and a ground breaking discovery
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known as the "Philippine Ecological Solid Waste Management Act of 2000‚" and by virtue of Executive Order No. 192‚ Series of 1987‚ the Department of Environment and Natural Resources hereby adopts and promulgates the following rules and regulations PART I GENERAL PROVISIONS Rule I. Preliminary Provisions Section 1. Title These Rules shall be known and cited as the "Implementing Rules and Regulations of the Philippine Ecological Solid Waste Management Act of 2000." Section 2. Purpose These Rules
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