"Market segmentation of axe deodorant" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Satisfactory Essays

    Deodorant market

    • 1062 Words
    • 5 Pages

    MARKETING ASSIGNMENT PART-2 DEODORANTS The Positioning Statement For today’s youth who are bustling with a Go-Getter attitude‚ who want to be active and fresh during the long and tiring hours of the day and night‚ across seasons‚ Y-X  is a deodorant that provides instant freshness with just a spray that stays with you 24x7. Its not only targeted at youth by age‚ but for those who are 18-25 by heart. It is one stop solution to fragrance related blues. Unlike the

    Premium Advertising Marketing Brand

    • 1062 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    Deodorant Market

    • 2649 Words
    • 11 Pages

    OBJECTIVES • Identify the skills and qualities associated with the collaborative leadership practice of Assessing the Environment. • Identify skills and qualities associated with the collaborative practice of Building Trust. • Identify the skills and qualities associated with the collaborative leadership practice of Creating Clarity. • Examine the concept of Developing People as a practice of collaborative leadership. • Examine the concept of Self-Reflection as a practice of collaborative leadership

    Premium Learning Collaboration Skill

    • 2649 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    Somaiya Institute of Management Studies and Research Marketing Management Deodorant Market of India - An Overview (Main Brand Studied – Dove) Submitted to: Professor Kiran Sharma Submitted by: Sneha M Zawar PGDM (Communications) Roll no: 60 05 – August – 2012 Contents Overview of Market: 2 Market Statistics: 3 Case Study: Dove 5 History: 5 Origin: 5 Segmentation 5 Target: 6 Positioning : 6 Unique Sellng Proposition : 6 Milestones: 6

    Premium Brand Unilever Brand equity

    • 1536 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    market segmentation

    • 550 Words
    • 3 Pages

    ASSIGNMENT 1) Market segmentation Market segmentation is simply a modern marketing strategy in which the market for your customers are divided in various several groups and segments based on some major key factors such as demographic‚ geographic‚ psychological and behavioural factors. By dividing the market‚ the sellers that that try to deliver good value to their customers will be able to have better understanding of their target audience and thereby make their marketing more effective. Market segmentation

    Premium Marketing

    • 550 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Market Segmentation

    • 1889 Words
    • 8 Pages

    reach different markets or to promote your products to different locations or people one has to use a method called market segmentation. "Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions‚ communications‚ advertising and other marketing mix variable" (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they put a product

    Premium Marketing Globalization Marketing research

    • 1889 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Market Segmentation

    • 12864 Words
    • 52 Pages

    Market Segmentation Strategy‚ Competitive Advantage‚ and Public Policy Market Segmentation Strategy‚ Competitive Advantage‚ and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory Shelby D. Hunt & Dennis B. Arnett Abstract Market segmentation is one of the most widely accepted concepts in marketing. Its fundamental thesis is that‚ to achieve competitive advantage and‚ thereby‚ superior financial performance‚ firms should (1) identify segments of demand‚ (2) target specific

    Premium Marketing

    • 12864 Words
    • 52 Pages
    Powerful Essays
  • Powerful Essays

    Market Segmentation

    • 1473 Words
    • 6 Pages

    Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs‚ and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. Market segments allow companies to create product differentiation strategies to target them. Criteria for segmenting An ideal market segment meets all of the following criteria: * It is possible to measure

    Premium Marketing Psychographic

    • 1473 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Market Segmentation

    • 9147 Words
    • 37 Pages

    MARKET SEGMENTATION‚ TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. And‚ consumer (the end user)‚ who makes a market‚ are of varying characteristics user and buying behavior. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. In order to capture this

    Premium Marketing

    • 9147 Words
    • 37 Pages
    Powerful Essays
  • Satisfactory Essays

    Market Segmentation

    • 931 Words
    • 4 Pages

    The purpose of market segmentation is to enable the marketer to adjust marketing mixes (product‚ price‚ promotion‚ place) to meet the needs of one or more specific segments. Basically marketers use the market segmentation process to divide big markets into smaller segments according to characteristics of individuals‚ different groups and locations. Adidas the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world markets by looking at buying attitudes

    Premium Marketing

    • 931 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Market Segmentation

    • 830 Words
    • 4 Pages

    MARKET SEGMENTATION BY- SUNIT KUMAR MISHRA • CONCEPT AND DEFINITION The concept of market segment is based on the fact that the market of commodities are not homogeneous but they are heterogeneous. Market represent a group of customer having common characteristics but two customer are never common in their nature‚ habits‚ hobbies income and purchasing techniques. • According to Philip kotler ‚ “ Market segmentation is sub-dividing a market into distinct and homogeneous subgroups of customers

    Premium Marketing Psychographic

    • 830 Words
    • 4 Pages
    Satisfactory Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50