Intermediate 2 Reading Writing Burj Al Arab and Burj Khalifa Nowadays‚ there are many skyscrapers in the Middle East that are built after the remarkable development in the region. The most famous urban city in the Middle East is Dubai which has lots and lots of beautiful buildings. Burj Al Arab and Burj Khalifa are most popular skyscrapers in Dubai. They have some similarities but they have many more differences in their backgrounds‚ and the constructions. Burj Al Arab has a modern design and several
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Burj Al Arab Strategic Plan Executive Summary The following report aims making a strategic plan for the real-time company. The chosen company is The Jumeirah Group and the selected hotel is Burj Al Arab‚ which is the only seven star hotel in the whole world. The report presents a brief synopsis of the Hospitality industry in Dubai and briefly introduces the profile of Burj Al Arab. The company conducts an internal and external analysis with the help of SWOT analysis and Porter’s Five Force Analysis
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The History of the Hotel The Burj Al Arab is one of the most luxurious hotels in Asia. Located in Dubai‚ United Arab Emirates‚ the name is in Arabic that means “Tower of the Arabs”. The Burj is managed by the Jumeirah Group and built by Said Khalil. It was designed by Tom Wright of WS Atkins PLC. It is the tallest building used exclusively as a hotel. (321 metres/1‚053 ft). The Burj Al Arab stands on an artificial island 280 metres (919 ft) out from Jumeirah beach. It is connected to
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Abstract: This paper discusses the marketing of Burj AlArab hotel in Dubai. It contains a brief description of the hotel and his history. It describes about the culture in Dubai and how it affects the hotel. A SWOT analysis has been discussed in the paper to know about its situation in Dubai. It also shows you the competitor of Burj Al Arab in Dubai and the marketing audit shows that how the hotel is positioned in the market .It concludes by stating how Burj Al Arab can maintain and develop its policies to
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COMPEPTITIVE ENVIRONMENT "o"oFOR DUBAI AND ITS BURJ AL ARAB HOTEL INTRODUCTION Hotels are world-beaters. They provide people comfort and luxury with over the edge technology. How do hotels function in this vast competitive market of travel and tourism? How do hotels operate by inculcating all the diversity and varied factors of globalisation? How do they develop themselves into a successful establishment by gaining an edge over its competitors? Dubai and its Burj AL Arab hotel are certainly successful cases
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and Principles of Marketing at The Burj Al Arab Hotel‚ Dubai Introduction Hugh Taylor from Edwardian Hotels stated that ‘Marketing is not an elusive art‚ it is more a science of identifying customer needs and wants and presenting a package that answers these needs’ (1993‚ pp.16). I am going to be investigating the core concepts and principles of this ‘science’ and how it applies to the Burj Al Arab Hotel in Dubai. The Burj Al Arab‚ also known to some as The Burj‚ is the landmark hotel of Dubai
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Burj Khalifa Tower Phaedra Rosengarth‚ Joseph Barlow‚ Steve Corrales‚ Vanthea Chhim‚ and Kenneth Gottschalk ITT Tech - Lathrop Burj al Khalifa Tower The Burj Khalifa‚ known as Burj Dubai prior to its inauguration‚ is a megatall skyscraper in Dubai‚ United Arab Emirates‚ and is the tallest man-made structure in the world‚ at 829.8 m (2‚722 ft). The Burj Khalifa skyscraper is a world-class destination and the magnificent centerpiece of Downtown Dubai‚ Dubai ’s new urban masterpiece. Cost of Construction
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Market segmentation Market consists of large number of actual and potential customers. The process of splitting the market into different groups or segments based on the needs‚ characteristics or buyer behavior is called as Segmentation (Kotler‚ Brown‚ Adam‚ and Armstrong‚ 2007). Singapore Airlines (SIA) has used traditional approach adopted by legacy carriers for segmentation. SIA focuses on business travelers and the price sensitive leisure travelers. The business paradigm of SIA has clearly
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MARKET SEGMENTATION‚ TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. And‚ consumer (the end user)‚ who makes a market‚ are of varying characteristics user and buying behavior. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. In order to capture this
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environment is composed of laws‚ government agencies‚ and pressure groups that influence and limit various organizations. Companies should establish legal review procedures and promulgate ethical standards to guide their marketing managers (Kotler et al. 2003). The establishment of consumer affairs department in McDonald’s help formulate policies and respond to consumer complaints. As they know that if they fail to do so‚ angry customers will spread bad word of mouth through chat rooms and other
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