Printed in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
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SMART CLOTHES – “Clothes of the future” With this new time and age of technological advancements‚ the manufacturing of smart clothes has brought about a textile revolution. This involves the integration of electronic components and Nano-technology within fabrics and fibres resulting in the birth of intelligent fabrics possessing specific properties. Smart materials are capable of ‘thinking’ and ‘acting’ by sensing the conditions of the immediate environment. These are sensitive to the wearer’s body
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Clothes Essay The short story “Clothes” is written by Chitra Banerjee Divakaruni in 1995. Clothes is about a young Indian woman called Sumita‚ and she is having an arranged marriage. The story takes place in Calcutta‚ India‚ where Sumita lives with her family and her two friends‚ Deepali and Rhada‚ before she gets married. Her father has found a great husband from California for her‚ Somesh Sen. She travels to California with her new husband‚ and is astonished how USA is‚ compared to India. Somesh
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Ruth N. Bolton & Matthew B. Myers Price-Based Global Market Segmentation for Services In business-to-business marketing‚ managers are often tasked with developing effective global pricing strategies for customers characterized by different cultures and different utilities for product attributes. The challenges of formulating international pricing schedules are especially evident in global markets for service offerings‚ where intensive customer contact‚ extensive customization requirements‚ and
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my opinion about this statement „You can tell a great deal about people from the clothes they wear“. And I will speak about which age group of people care most about their looks‚ how important is fashion for me and what is advantages and disadvantages of wearing a school unifrom. I agree with this statement ‚ because you can get to know a lot of about people from they clothes. For example if man wear formal clothes I can make and overall opinion about him. He is formal‚ intelligent elegant and taking
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Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
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Segmentation and Target Market for Kate Spade Kimberly McCain MKT 571/Marketing May 18‚ 2015 Dr. M. Dee Guillory Market segmentation divides the market into smaller clusters to promote products and services differently for each and are specific to the target market. It divides larger markets into smaller markets such as gender or age with shared characteristics. Target marketing directs the marketing activities toward a group of consumers. Kate Spade’s market segmentation uses many factors
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items‚ and even through seemingly mundane events. In the short story “Swaddling Clothes”‚ our author‚ Yukio Mishima‚ uses symbolism in his characters and his setting to convey to his readers his rather bleak outlook on the future of Japan. His use of symbolism forces us to really think about the story’s message‚ allowing for a more memorable and thoroughly more enjoyable reading experience. In “Swaddling Clothes”‚ many symbols were used to show Mishima’s perception of post-World War II Japan
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are also undergoing a rapid and revolutionary transformation. Fashionable clothes are contemporary fashion trend that appears in the market at a point and vanishes off within a short period of time and also takes a little time to be produced. In my opinion‚ this phenomenon has negative effects. First and foremost‚ wearing fashionable clothes might give rise to financial burden to consumers. Most fashionable clothes are directed to teenagers until middle age groups‚ especially those teenagers
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Marketing Segmentation United Health Care MKT/571 Professor Knabe August 26‚ 2013 Marketing Segmentation: United Health Care An integral part of a business’s market strategy is market segmentation. Market Segmentation is that process of breaking down a large market into smaller groups of consumers so that they can market more efficiently. Whether you are a consumer oriented company or a business oriented company you should use Market segmentation. Demographics As a health
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