marketing can be described as STP – segmenting‚ targeting and positioning.’’ Discuss this statement using appropriate examples. Introduction Market segmentation By definition market segmentation is the division of a market into different groups of customers with similar needs. Or to express it in another way‚ market segmentation is the division of a mass market into identifiable and distinct groups or segments‚ and each has common characteristics and needs and displays similar response to marketing
Premium Marketing
16 September- The Day Malaysia was formed Perhaps‚ not many who know that‚ today‚ 16th of September is Malaysia Day‚ the day Malaysia was formed. The Malaysia day is very significant although it’s not really well known as compared to the Merdeka Day. Malaysia day is the day to commemorate the formation of the establishment Malaysian Federation on 16th of September 1963. On this day‚ Malaya‚ North Borneo (now Sabah)‚ Sarawak‚ and Singapore (Singapore left Malaysia in 9th of August 1965 to form
Premium Malaysia
influence from the Javanese‚ Chinese and Dutch culture. In the colonial times pesisir batik was a favorite of the Peranakan Chinese‚ Dutch and Eurasians. Batik or fabrics with the traditional batik patterns are also found in several countries such as Malaysia‚ Thailand‚ India‚ Burma‚ Sri Lanka‚ Eygpt‚ Iran and Singapore. Malaysian batik normally displays plants and flowers due to the Islamic culture in the country. Etymology: Although the word’s origin is Javanese‚ its etymology may be either from
Premium Indonesia
Four bases of segmentation Geographic Collecting and analysing information according to the location of the customer or other data source. Geographic segmentation is often used in marketing‚ since companies selling products and services would like to know where their products are being sold in order to increase advertising and sales efforts there. A local shop such as a local takeaway use geographic segmentation by targeting customers within a 10 mile radius‚ they can do this by posting leaflets
Premium Marketing
Tesco Stores (Malaysia) Sdn. Bhd. was incepted on 29 November 2001‚ as a strategic alliance between Tesco Plc UK and local conglomerate‚ Sime Darby Berhad of which the latter holds 30% of the total shares. Tesco Malaysia commenced operations in February 2002 with the opening of its first hypermarket in Puchong‚ Selangor. Tesco Malaysia employs nearly 15‚000 employees and operates 40 stores and in two formats following the acquisition of the Makro Cash and Carry business in Malaysia in December
Premium Tesco
Booklet‚ 2009) In other words‚ 1Malaysia is a concept to foster unity amongst the multi-ethnic people of Malaysia‚ substantiated by key values that every Malaysian should observe. The approach is not independent of the Government’s policies thus far; instead it complements them to further reinforce our solidarity in order to guarantee stability towards achieving higher growth and development for Malaysia and the people. This means that 1Malaysia is a formula conceptualised as a precondition in ensuring
Premium Malaysia
ONE MALAYSIA Since Datuk Seri Najib Tun Abdul Razak became the sixth Prime Minister‚ he introduced a concept of solidarity‚ which is One Malaysia. It is not a new concept. In fact‚ he states that it is the goal of national unity envisioned by past prime ministers of this nation with a different approach and method according to the current condition of the world. In the other words‚ he updated the concept which is brought by the previous Malaysian leaders. The Prime Minister also states that the
Premium Mahathir bin Mohamad Malaysia Abdullah Ahmad Badawi
A SHORT HISTORY OF MALAYSIA Short History of Asia Series Series Editor: Milton Osborne Milton Osborne has had an association with the Asian region for over 40 years as an academic‚ public servant and independent writer. He is the author of eight books on Asian topics‚ including Southeast Asia: An Introductory History‚ first published in 1979 and now in its eighth edition‚ and‚ most recently‚ The Mekong: Turbulent Past‚ Uncertain Future‚ published in 2000. First published in 2003 by Allen
Premium Malaysia
Malaysia is known for its richness of multicultural and multi-racial country which is spread between Peninsular Malaysia‚ Sabah and Sarawak. Despite being one huge political unit‚ it has different set of rules and law to comply with. Malaysia law can be classified into various sources‚ mainly are written law‚ unwritten law and Muslim law. Written law comprises The Federal Constitution which is the supreme law of the land and State Constitution‚ a range of constitutions regulating the governments
Premium Law Common law Sharia
n Malaysia‚ cultures have been mixing up when Malaysia was colonized by Portuguese‚ Dutch‚ British‚ Siamese‚ and Japanese. The colonization of these countries did bring many disadvantages to my country which is Malaysia‚ but it did bring many benefits to Malaysia also. The main benefit is the colonization caused various group of people in Malaysia with different social and culture backgrounds‚ unite together into one physical entity. Malaysia consists of many types of ethnic groups‚ such as
Premium Malaysia Indigenous peoples British Malaya