Frito Lay’s Tarotato Chips Marketing Plan Hewgi Wong 300736597 Professor: Mike Sullivan Course: MKTG 116 February 05‚ 2014 Frito Lay Canada Product Name: Tarotato Chips Product Description: A healthy alternative to your traditional potato chips. Taro is a starch root much like your traditional potato however it has “30% less fat and more fiber” plus more vitamins (Time‚ 2011). Get that same crisp and tasty flavor that you are used too without the high cholesterol. These
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1. How would you characterize the snack chip category and Frito-Lay’s competitive position in this category? The snack chip category is growing‚ mainly because of the increased per capita consumption‚ which rose from about 12 pounds in 1986 to nearly 14 pounds in 1990. The snack chip category consists of three types of competitors: national‚ regional and private brand firms. The market is very competitive and difficult; as many as 650 new products are introduced every year‚ but less than 1% of them
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Frito Lay Question 1 How does the mix of Frito- Lay’s inventory differ from those at a machine or cabinet shop? Since generally the Frito Company is primarily centered on focused facility much of its earnings and savings go into capitol equipment. Frito Lays keeps its inventory in MRO‚ as opposed to the normal cabinet shop where it does not need the MRO. Normally and most of the time Cabinet and machine shops store high inventories in the category of raw materials‚ work in progress and in their final
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Frito-Lay‚ Inc. Sun Chips Multigrain Snacks Ryan Brogan‚ John Campanioni‚ Patrick Hildebrandt‚ Tracy Lai‚ Ashlea Morrell‚ and Kate Piskorowski Snack Chip Category $37 billion in snack food retail sales- 5% increase from 1989 Snack chip retail sales of $9.8 billion (26.7% of snack food sales)-also 5% increase Growth in snack chip category comes from increased per capita consumption In 1990 consumption was 14 pounds per person Three types of competitors National brand firms
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Frito-Lay‚ Inc 1987-1992 Background: In December of 1986‚ Willard Korn‚ former CEO of Frito-Lay‚ Inc. resigns due to profit plummets. Korn had led Frito-Lay down a road to disaster. His micromarketing idea was good at theory but unable to support the needs of the ever growing company. His resignation proved to be a turning point for the company and all of its employees. A new beginning: A new beginning for the salty snack giant comes from the leadership of Michael Jordan. The CEO of Pepsi Worldwide
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Touro University International Erin S. McDonald ITM:501 Module 1 Session Long Assignment Dr. Kurt Diesch 22 January 2007 In reading these two cases I found that both of them seemed similar in many ways. Both Frito-Lay and Step Two approached the task at hand the same way. They identified the problem and then found a suitable solution. The problem was the same‚ both needed to organize their information and data in a common point so that everyone had access to it. Both had a need for information
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Zhaoyi.Yi Operation Management MW1:00 pm-2:15pm Dr. Segall February 3‚ 2015 Frito lay’s quality - controlled potato chips This video is about Frito-Lay’s‚ which a snack company is. The company has 60 percent markets share. According to Tom Rao who is a vice president‚ operation of Florida Region‚ Frito-Lay’s commitment to deliver in top quality products in the marketplace is really four key areas‚ and it starts with top quality ingredients. Second‚ it is s strict adherence to a recipe that is based
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FRITO LAYS CHIPS **All information provided by professor from Case Study. BACKGROUND AND ENVIRONMENT Frito Lay is a division of PepsiCo‚ Inc. They are a nationally recognized leader in the manufacture and marketing of salty snack foods. Brands include Lay’s‚ Ruffles‚ Frito’s‚ Doritos‚ Tostitos‚ Cheetos‚ pretzels and Funyuns. They produce nuts‚ peanut butter crackers‚ beef sticks‚ cookies‚ snack bars and more. In 1985‚ sales approached $3 Billion. The majority of dips are sold through
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QUICK FACTS Key Facts – Frito‐Lay North America Headquarters: Plano‚ Texas – Frito‐Lay employs over 48‚000 people and brings in over $13 billion in annual sales. – Frito‐Lay brands account for nearly 62% of the U.S. salty snack category. – Frito‐Lay products are exported to 79 countries around the globe‚ including military destinations. – Products sold under the Frito‐Lay name are now recorded by two PepsiCo divisions: Frito‐Lay North America (North American sales) and PepsiCo International
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and farming. The pressures are due to the customers also. Some of them insist that the bags for chips should be eco-friendly while other applauds Frito-Lay for its green efforts. Because of this‚ Frito-Lays sales have dipped as they introduced the eco-friendly Frito-Lay was threatened to be sued by a news service company and The Centre for Science in the public interest (CSPI) after Frito-Lay switched the name on its olestra-laden snack line. This came into picture when FDA withdrew a requirement
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