FOCUSING MARKETING STRATEGY WITH SEGMENTATION AND POSITIONING Understanding Markets Strategy planning to narrow down the process - understand your customers Identify the market based on the marketing mix - 4 Ps Don’t just focus on the product‚ e.g.‚ Hallmark sells more than just greeting cards Generic markets: market with similar needs and sellers offering diverse to satisfy those needs Product market: market with very similar needs and sellers offering various close substitute ways of satisfying
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Outline 1 Tittlte: Anvantages Of Drinking Milk General purpose: To persuade Specific purpose: At the end of my speech‚the audience will able to be persuaded and list the information about advantages of drinking milk by my speech. Central idea: It’s very easy for us to recognize the three main popular advantages of drinking milk such as supply nutrients for people health‚ promote well being for all people‚ and buid strong bones and teeth. Introduction A: Gaining Attention Give the audience
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Milk‚ milk‚ milk! I understand you want to know whether chocolate milk should stay or go. Well‚ I believe that it should stay because of the following reasons. One chocolate milk is just as good for you as white milk. Second kids will not drink white milk. Third what will happen if it is removed from school? First chocolate milk is as good for you as white milk. According to “US Department Of Health” kids need about 1‚300 milligrams of calcium a day and chocolate milk can give kids that‚ same as
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the Alaska Milk Company Philippines. Documents such company documents‚ financial documents and marketing documents will be needed for the progress of my paper. I will assure that all of your documents will be taken care of and only be used as reference for the progess of my paper. Im hoping you will help me and in return I will provide your company a great Strategic Management Plan for the development of your company. Thank you. Sincerely‚ Joselito T. Santos Jr. ALASKA MILK CORPORATION
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with said substances. Background Information Milk is a nutrient-rich liquid found in the mammary glands of mammals. It is the primary source of nutrition for all newborn mammals‚ and is made up of water‚ lactose‚ proteins‚ and minerals. Curds are a solid dairy product achieved by the curdling‚ or coagulation‚ of milk. Historically‚ curds are most often used in the production of cheese. Curds are achieved by the denaturing of proteins in milk‚ particularly caseins‚ which is a protein group that
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Sections of dairy milk plant Raw Milk Reception Dock (RMRD) Milk Processing Section Milk Filling Section Milk Production Section Byproduct section Parlour Products Section Milk Drying Section Quality Control Laboratory Refrigeration and Boiler Sections Raw Milk Reception Dock (RMRD) Activities related to various milk reception take place in this milk reception dock. Obviously‚ this section should have adequate space for unloading of cans‚ sampling‚ grading‚ weighing
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A Priori Segmentation: Market segmentation which is not empirically based. It involves segmenting markets on the basis of assumptions‚ custom or hunches. A.C. Nielsen Retail Index: Provides consumer oriented and media research market intelligence from various sources. Accuracy: The ability of a measurement to match the actual value of the quantity being measured. ACORN: ACORN is a geo-demographic tool assisting business in understanding their target market. ACORN focuses on population location
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CYPOP2-5.3 Evaluate the benefits of different types of formula that are commonly available Breast milk is a natural form of baby food which is perfect for a baby. But there are some people who for different reasons can’t breastfeed‚ or have chosen not to‚ formula milk is the next best thing. Scientists and medical experts have spent years developing high-quality formula milks that will provide babies with the specific nutrition that they need. There are many different types of formula feed
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[pic] Segmentation Strategies Vodafone is the world’s largest mobile telecommunication network company‚ based on revenue‚ and has a market value of about £71.2 billion (November 2009). It currently has operations in 31 countries and partner networks in a further 40 countries. [pic] [pic] Vodafone owns 45% of Verizon Wireless‚ the largest wireless telecommunications network in the United States‚ based on number of subscribers. http://en.wikipedia.org/wiki/Vodafone Vodafone has
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Classification of milk products based on the manufacturing process Milk is important for both children and adults because it is a source of minerals‚ calcium‚ protein and phosphorus. Currently‚ there are different kinds of milk products in the market. Here are some types of milk based on the manufacturing process: -UHT Liquid Milk UHT is stands for Ultra High Temperature Processing or Ultra Heat Treatment. It is a way to sterilize food through to high heat process about 24 seconds at 135-140
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