Philippines’ Finest The Republic of Philippines is a truly remarkable country with a culture as rich as its glorious past fraught by many foreign influences like that of the Spanish and the American. Despite of being colonized to foreign powers‚ the country has remained unchanged; it has not compromised with its authenticity‚ its decorum‚ code of conduct and culture and has retained its typical Filipino spirit. Rather what it has done is‚ it has imbibed the best of both the worlds and have shaped
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Tourism in the Philippines Tourism in the Philippines is a major economic contributor to the Philippine economy. The Philippines is an archipelagic country composed of 7‚107 islands. It offers a rich biodiversity with its tropical rainforests‚ mountains‚ beaches‚ coral reefs‚ islands‚ and diverse range of flora and fauna‚ making it as one of the megadiverse countries in the world. In 2012‚ the country attracted 4‚272‚811 visitors. History Philippine tourism flourished in the 1970s and early
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BACKGROUND Tourism is a major contributor to the economy of the Philippines‚ contributing 5.9% to the Philippine GDP in 2011. The country’s rich biodiversity is the main tourist attraction of the Philippines. Its beaches‚ mountains‚ rainforests‚ islands and diving spots are among the country’s most popular tourist destinations. The country’s rich historical and cultural heritage is also one of the attractions of the Philippines. The Philippine tourism industry flourished in the 1970s and early 1980s but
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an American lip balm brand‚ has massive business potential in the Philippines. It specializes on its special flavored lip balms ranging from a wide array of flavors such Strawberry Banana and M&M ’s. The brand has an existing demand in the Philippine Market‚ as evidenced by online forum and blog site posts. Also‚ no Philippine cosmetic brand currently provides the same product offerings. Catering to a niche tweenager market is not entirely new. Various brands ranging from shampoo to clothing
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TARGET MARKETING: Market Segmentation‚ Targeting and Positioning Introduction 1. To succeed in today’s competitive marketplace‚ companies must be customer-centered‚ wining customers from competitors and keeping them by delivering greater value. a. Sound marketing requires a careful‚ deliberate analysis of consumers. b. Since companies cannot satisfy all consumers in a given market‚ they must divide up the total market (market segmentation)‚ choose the best segments (market targeting)‚
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Philippines BUSN 105 10/14/2012 Amy Westbrook The Philippines is a cultural anomaly. Situated in the heart of South East Asia‚ the Philippines are quite unique among the nations situated around it. Being heavily influenced by Spain‚ Mexico‚ The United States and the Catholic Church add to its uniqueness. Inhabited by around 92 million people the culture of the Philippines is quite diverse. The majority are of ethnic Malay stock. However‚ unlike neighboring countries such as Malaysia
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Philippines * Known by many names in song and story. * Before Magellan’s arrival‚ Chinese traders called it “Mai” meaning “Land of Barbarians”. Pearl of the Orient Seas * The names which modern writers give. * The most romantic name of our country. * One of the beautiful land in the Far East. Philippines * Northernmost point: Y’Ami Isle 78 miles from Taiwan * Southernmost tip: Salvage Isle 34 miles from Borneo Philippines * An archipelago of 7‚ 107 islands. 2
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billion. The market segmentation; targeting and position play an important role in this company. This essay will use the three factors to analyze this company. Market segmentation Market segmentation was to dividing a market into distinct groups of buyers with different needs‚ charactistics or behaviour who might require separate products or marketing mixes‚ the company will first identifies different way to segment the market and then develops profiles of the resulting market segments. As
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PHILIPPINES‚ A THIRD WORLD COUNTRY The Philippines is known for its beautiful topography‚ wonderful culture and lifestyle‚ rich natural resources‚ many tourist destinations‚ friendly‚ hospitable and peace-loving inhabitants. It is also known for its beautiful Filipinas‚ and for its religiosity. Yet‚ we are third world country. Extreme and misguided religiosity appears to be one of the major characteristics of third world countries. We are a religious country and we have an abundance of poor
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INDUSTRY PROFILE Soap in Philippines Reference Code: 0115-0208 Publication Date: April 2011 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York‚ NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai‚ UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e:
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