THE PHILIPPINE ENVIRONMENT introduction The Philippines is an archipelago comprising some 7‚100 islands with a total land area of almost 300‚000 square kilometres. Indonesia‚ Malaysia and Brunei border the Philippines to the south‚ China—and Taiwan—to the north‚ Vietnam to the west and the Pacific Ocean to the east. Three main island groups divide the country: Luzon in the north‚ the Visayas in the centre‚ and Mindanao in the south. Luzon and Mindanao together make up 65 per cent of the Philippines’
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Marcelo Grant Mattiussi Southern States University – Consumer behavior – Professor James Shaw “Vis-à-vis” Consumer Trust between FORD and HONDA websites First of all‚ I choose one auto company from North America (Ford) and one from Asia (Honda)‚ because of their different ways to attract customers. Looking both websites vis-à-vis (face to face)‚ based in the customer trust that the websites try to transmit for the people that visit then‚ searching around for information about their cars
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Secret Recipe’s Segmentation Variables Marketing segmentation is a process of dividing a market into a meaningful relatively similar and identifiable segment of groups. There are three basic market segmentation which are geographic segmentation‚ demographic segmentation and Physiographic segmentation. Geographic Variable Geographic segmentation is segment the market by region of the country‚ market size and market density. Secret Recipe opened all over the world such as Singapore‚ Indonesia‚
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personality traits the consumers posses. Of course there are serveral ways to group together personalities ex (fashionable‚ innovative‚ extroverted‚ etc). I have chosen to use Karen Horney’s theory of three personality groups for segmentation of the music consumer market. Karen Horney states that people can be grouped into three personalities; compliance‚ aggression and withdrawl. Since music consumers can be an almost entire population‚ it would be a good idea to segment this population into three
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LEADERSHIP Management begins with the forming of groups to accomplish aims that cannot be achieved by an individual otherwise. An efficient management can ensure growth and prosperity of an enterprise. Concepts like planning‚ executing‚ controlling and reviewing lie under the purview of management. However‚ another component called leadership shares equal importance in the organization. Leadership establishes a harmonious and focused team. No successful historic event can be attributed without
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Hero Case study As a Chairperson of Honda‚ I will look for following sectors: A) Capital Availability: * After separation I will check the how much capital I have at present‚ also look at shares. * With that data I will plan out my further views. B) Brand Identity: * First I will focus on my brand Identity. * I will try to maintain the same stage of our brand where we were with Honda. * For that I will do following ways of publicity. 1. Sponsorships: * Sponsorships to
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exhibits and the footnotes. The information in the fine print is relevant. The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. | Scenario 1: Broad-based Segmentation Targeting | Scenario 2: Fashionista focus | Scenario 3: Fashionistas + Planners/Shoppers | Pros | * Mixed based audience. * Investment
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CORPORATE STRATEGY Honda Inc. is a world-renown automobile maker that has grown over the past couple decades. In analyzing its corporate performance Honda strives on innovation and being the first in creating new high-tech‚ and environment friendly products that their customers know that they can rely on. In order for them to achieve this they must have a strong research and development center and encourage their employees to reach for the stars and strive on their imaginations. The threats
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population of India‚ it is the preferred daily shampoo. To the market and its players‚ the second largest selling shampoo in the country. To the competition‚ a case study in competitive strategy and to us‚ our raison de etre. In a highly competitive FMCG category that seemed impenetrable to most marketers‚ Chik Shampoo identified a humongous opportunity in rural and semi urban India and created waves with its entry into these markets. Combining innovative sachet packing‚ strategic pricing (at Re
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I. INTRODUCTION Philippine democracy and politics has long been a troubled environment. With the recent developments regarding the Napoles case‚ it has only reaffirmed the fact that there are a lot of failures within this system. Aside from this latest scandal‚ democracy in the nation has been plagued long before the Pork Barrel story. Issues regarding nepotism‚ lack of transparency‚ participation of the masses‚ and so on have been present for the longest time. Being a Management student‚ I am
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