In the Marketing Segmenting there are four kind of segmentation‚ they are Behavioral Segmentation‚ Demographic Segmentation‚ Psychographic Segmentation‚ and Geographic Segmentation. Behavioral Segmentation is the most powerful type of segmentation because it uses actual consumer behaviour or product usage to make distinctions among market segment (Farrell & Hartline‚ 2005). Demographic Segmentation consists of dividing the market into group based on variable such as age‚ gender‚ family
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Market Segmentation Market segmentation is a process of separating a market into different subsets of buyers with common needs that might require distinct marketing mixes or strategies. (Kevin‚ 2017) Erique Very Creative (EVC) Crepes use different types of segmentation methods which include demographic segmentation‚ behavior segmentation‚ and benefit segmentation. EVC Crepes will be based at the open space of SB Block which located at East Campus while taking part in the UC Entrepreneur Week. Therefore
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Africa. Ahmad‚ N. and Haron‚ S. (2002)‚ Perceptions of Malaysian corporate customers towards Islamic banking products and services‚ International Journal of Islamic Financial Armstrong‚ G.‚ & Kotler‚ P. (1996). Principles of marketing. (7th ed.). India: Prentice Hall. Bank Islam Brunei Darussalam. (2007). Annual report. Brunei Darussalam: Author. Bashir‚ M. S. (2012). Awareness‚ service quality and product effects on satisfaction of Islamic banking in Brunei Darussalam Conference on Management (2nd
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Debt market India Debt market refers to the financial market where investors buy and sell debt securities‚ mostly in the form of bonds. These markets are important source of funds‚ especially in a developing economy like India. India debt market is one of the largest in Asia. Like all other countries‚ debt market in India is also considered a useful substitute to banking channels for finance. The most distinguishing feature of the debt instruments of Indian debt market is that the return is fixed
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BOND MARKET IN INDIA BONDS ARE INTEREST BEARING DEBT INSTUMENTS. In India Bonds are issued by Government of India‚ State Governments‚ and Corporate Sector. The different categories of Bond market in India are as follows: (a) Government and Agency Bond Market (b) Corporate Bond Market (c) Municipal Bond Market (d) Mortgage backed and collateral Debt Market (e) Funding Bond Market (A) Government and Agency Bond Market: A government Bond is a debt instrument issued by Government in the
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Development of Forex Markets: Indian Experience Evolution of Indian Forex-Market Market players in forex became active in the seventies‚ consequent upon the collapse of Bretton Woods Agreement. However‚ India was somewhat insulated since stringent exchange controls prevailed and banks were required to undertake only cover operations and maintain a ‘square’ or ‘near square’ position at all times. In 1978‚ the RBI allowed banks to undertake intra-day trading in foreign exchange and as a consequence
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1 The Stock Market in India: Its Growth and Prospects. by Subid Chakraborty St. Xavier’s College‚ Kolkata (Autonomous) Email: subid_06@yahoo.co.in Rachit Agarwal St. Xavier’s College‚ Kolkata (Autonomous) Email: rachit_agarwal4u@yahoo.co.in Hemangi Desai St. Xavier’s College‚ Kolkata (Autonomous) Email: hemangi221@gmail.com Nilesh Agarwal St. Xavier’s College‚ Kolkata (Autonomous) Email: nilesh_airan@hotmail.com Acknowledgement: We are grateful to the faculty of the Department of Economics‚ St
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4. Market segmentation strategies 4.1 Market segments of passenger motor vehicles Passenger Motor Vehicles can be segmented in various ways according to five major segmentation variables including geographical‚ demographical‚ psychological‚ benefit and behaviourial. The traditional way of segment the car industry is shown below: Mini (e.g. Nissan Micra‚ Seat Marbella) Small (e.g. Fiat Uno‚ Opel Corsa‚ VW Polo‚ Rover Metro) Medium (e.g. Fiat Tipo‚ VW Golf‚ Rover 200) Large (e.g. BMW 3 series
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west. The last couple of years have seen a profusion of luxury brands into the Indian market. With one of the highest levels of disposable incomes‚ the well-traveled Indian luxury consumer is being wooed by all. Indian consumer is more sophisticated‚ discerning and in that manner more demanding. Being culturally richer‚ they need less education on luxury than the Chinese counterpart. Major reason that India has not established itself as a luxury- tourism and shopping destination as Dubai and Singapore
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Question 1: a) Stem - and – leaf diagram for battery life‚ in hour Stems leaves 0 4 2 4 5 6 8 3 0 2 8 8 4 0 5 6 The steam- and – leaf indicates the battery life‚ in hours‚ which was taken from 12 models
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