1. KLF Electronics is an American manufacturer of electronic equipment. The company has a single manufacturing facility in San Jose California. (20 points) KLF Electronics distributes its products through five regional warehouses located in Atlanta‚ Boston‚ Chicago‚ Dallas‚ and Los Angeles. In the current distribution system‚ the United States is partitioned into five major markets‚ each of which is served by a single regional warehouse. Customers‚ typically retail outlets‚ receive items directly
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Electronic waste From Wikipedia‚ the free encyclopedia For the EC directive‚ see Waste Electrical and Electronic Equipment Directive. Defective and obsolete electronic equipment. Electronic waste‚ e-waste‚ e-scrap‚ or waste electrical and electronic equipment (WEEE) describes discarded electrical or electronic devices. There is a lack of consensus as to whether the term should apply to resale‚ reuse‚ and refurbishing industries‚ or only to product that cannot be used for its intended purpose
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Marketing assignmentQuestion: Explain the concept of market segmentation and discuss its benefits as an alternative to a mass marketing approach. “Market segmentation is the division of a market into different groups of customers with distinctly similar needs and product or services requirements.” (Smith‚ 1956) With a market segmentation‚ the whole market will be divided into different segments. In the consumer market‚ it is usually divided into 3 criteria‚ which are the behavioural‚ psychological
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Subway target segmentation Young optimism People who fall in “young optimism” segment are one of the regular customers who want a fast healthy and cheap meal. This segment includes young professionals‚ technocrats and students who would visit during lunch time and/or dinner time. These young optimists are busy with their jobs or studies and therefore wouldn’t be able to make their own meal at times. Since they enjoy outgoing lifestyle they’ll love to stop by Subway and eat there. Socially aware
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Electronic Waste The mishandling of electronic waste also referred to as E-Waste‚ has lasting environment and social impacts on underdeveloped and struggling countries that become dumping grounds for unwanted and nonworking electrical and electronic components and devices. Many of the electronic-waste recycling facilities are located in South and East Asia. E-waste is a source of electronic parts and valuable metals for reuse. This industry is only profitable in Asia‚ because laborers work for
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A brief write-up on SEC – Socio-economic Segmentation by Kavitha Bangalore From the glossaryofmarketing.com‚ Socio-economic segmentation is defined as dividing the population into segments according to their incomes and social class. Socio-economic segmentation is one of the basis of analysis of psychographic segmentation for consumer markets. The level of socio-economic development is traditionally considered an important determinant of buying patterns for both consumer and industrial goods
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Marketing Management Assignment 1 Product Segmentation of Samsung Mobile Phones SEC Classification VALS Segmentation SEC Classification : No. of Durable s None Educati on level (Refer Note 1) A SEC Samsung Model No. Guru E1081 E1200 E1205 E1175 Star S5233 B130 Guru 100i GuruB1125 Guru 2130 Price in Rs. Picture of Model Remarks E3 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 979/1‚000/1‚180/1‚245/1‚299/1‚690/1‚670/1‚999/1‚770/- Average monthly income of people in this SEC would
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The Electronic Commerce Act 2006 The pre requisite for an electronic commerce transaction to be enforceable Ever wonder what are the pre-requisites for an electronic commerce transaction to be enforceable? Jillian Chia explains … INTRODUCTION Due to the rapid growth of electronic commerce in recent times‚ there has been a surge in the usage of the internet for business transactions. Commercial transactions such as banking transactions and the purchase of goods and services are now frequently
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MOLECULAR ELECTRONICS INTRODUCTION Molecular electronics (sometimes called moletronics) is a branch of applied physics which aims at using molecules as passive (e.g. resistive wires) or active (e.g. transistors) electronic components. The concept of molecular electronics has aroused much excitement both in science fiction and among scientists due to the prospect of size reduction in electronics offered by such minute components. It is an enticing alternative to extend Moore’s Law beyond the
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Electronic Money: Trends in Future Spending Throughout the years‚ forms of payment and money have evolved drastically. From Native Americans using wampum to the invention of PayPal and other computerized payment methods‚ the way we spend money has become more adaptive to our lifestyles with convenience and ease of use. As electronic commerce is advancing and more people are embracing and accepting the use of computers and electronic forms of payment. Credit cards and checking accounts were the
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