Segmentation and Target Market MKT/571 Segmentation and Target Market The fitness industry in the United States has grown greatly as more individuals are exposed to healthy living as a lifestyle. Rather than simply attracting athletes‚ fitness facilities are recognizable service providers to all demographics. As a result‚ the job outlook for personal trainers and exercise instructors is good. According to the “Bureau of Labor Statistics” (2014) website‚ “employees of fitness trainers and
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Situation Analysis In 2003‚ Rwanda government wants to transform tea industry that produces in the country into global market. To face with global competitors‚ the government believes that the industry should develop diversification and value-added product to improve quality and productivity as well as maximize revenues so the government moves the industry into private investors to attract technology‚ management expertise and stimulate the country’s plantation to invest in a higher quality product
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Tea smuggling from Afghanistan deprives govt of Rs 152m revenue By Romail Kenneth KARACHI: The government is annually losing Rs 152 million in revenue due to tea smuggling through Afghanistan‚ sources in the tea trade said. Pakistan has a 170 million kg tea market. About 40 million kg of tea is smuggled into the country through Afghanistan under the garb of Afghan Transit Trade. Sources said price of one kg bag of the imported tea is $2 while same quantity of smuggled tea is sold at a
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Market segmentation is the fundamental component of a market-based strategy. A market segment is a specific group of customers with distinctive customer needs‚ purchase behaviours and different descriptive characteristics. (Best‚ 2000) By categorizing markets into sub sectors‚ targeting marketing effort in such a way as to meet the technical and other requirements of each of these‚ organisations maybe able to secure greater competitive position than if they attempted to satisfy the general requirements
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......11 V. THAI NGUYEN – THE CRADLE OF VIETNAM TEA ......12 VI. SWOT ANALYSIS .......................................................14 VII. CONCLUSION .............................................................15 REFERENCE I. Introduction Vietnam is not only famous as the home of rice but also known as one of the most ancient cradle of tea. Vietnamese people have planted tea for over three thousands years and nowadays‚ drinking tea has become a traditional habit of each family. Belongs
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The basis of market segmentation: a critical review of literature. 1) Introduction Marketing has become vital ingredient for every business success. It has almost become difficult for every competitor to survive in market for a prolonged period because competition is cut to throat. That is why development of right marketing strategy over time is required. Right marketing strategy is something that helps companies to achieve marketing objectives. The strategy of dividing the market in homogenous
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Segmentation and Target Market: Elio Motors Tina M Miller MKT 571 August 18‚ 2014 Jason Leonard Segmentation and Target Market: Elio Motors Introduction Paul Elio is the engineer and company CEO of an American startup automaker founded in 2008: Elio Motors. Production is slated to begin in early 2015 in Shreveport‚ Louisiana. The design of the vehicle has three wheels with all the standard convinces of a four wheeled vehicle. The selling points of this vehicle is that 90% of the parts used to produce
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MARKET SEGMENTATION Bases for Segmentation in Consumer Markets Consumer markets can be segmented on the following customer characteristics. * Geographic * Demographic * Psychographic * Behavioralistic 1. Geographic Segmentation The following are some examples of geographic variables often used in segmentation. Region: by continent‚ country‚ state‚ or even neighborhood Size of metropolitan area: segmented according to size of population Population density: often classified as urban‚
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Music industry Segmentaion When attempting to segment a particular consumer base or population by personality or motivation‚ one must consider what personality traits the consumers posses. Of course there are serveral ways to group together personalities ex (fashionable‚ innovative‚ extroverted‚ etc). I have chosen to use Karen Horney’s theory of three personality groups for segmentation of the music consumer market. Karen Horney states that people can be grouped into three personalities;
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3.0 Target Market Segmentation To identify and deconstruct the market of the Hair Salon‚ particular importance was placed on psychographic characteristics of personality‚ lifestyle and motives (Elliot‚ Ferrell‚ Paladino‚ Pride‚ Rundle-‐ Thiele‚ & Waller 2006‚ p. 120). A behavioural analysis was also conducted. Brief
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