is not only true to an individual but also to every industry. A business cannot aim to sell their products to the whole market‚ because every customer has different wants and needs. Only a group of similar consumers that suites the products’ property best should be considered‚ so the business can use the right marketing strategy. In other words‚ business should segment their market in order to have clear image about their customers. Thus the business would make high profit by selling right product
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Download the original attachment ANSWER 1 The best known IT system‚ and the one that plays a most significant role in Singapore ’s trade‚ is TradeNet. TradeNet is an EDI system that links over 12‚000 traders (an increase from 1‚000 in 1990)‚ support companies‚ and government agencies that are involved in Singapore ’s international trade‚ for the purpose of exchanging trade documents electronically. Through TradeNet‚ companies and agencies can submit‚ directly from their computers
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1. Demographics and Psychographics for the Bajaj-Renault-Nissan low cost car To map the consumer profile and exact segmentation‚ Demographic and Psychographic characteristics have to be considered: (for the Bajaj-Renault-Nissan low cost car) Demographic characteristics are as follows: Gender: The car is for the family‚ so gender is immaterial here. But generally‚ the male person of the house
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background of the product emotions‚ stories which are crucial nowadays‚ having a ‘renaissance society’. In the second step the information about the market were collected to have a better insight about the segments that can be made and also to understand which economic elements can affect the company. Segmentation In order to do the segmentation of the market some marketing tools were used such as: SPACC‚ Sinus- Milieu. The SPACC model was made based on the ages and family status to define‚ which segment
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FOCUSING MARKETING STRATEGY WITH SEGMENTATION AND POSITIONING Understanding Markets Strategy planning to narrow down the process - understand your customers Identify the market based on the marketing mix - 4 Ps Don’t just focus on the product‚ e.g.‚ Hallmark sells more than just greeting cards Generic markets: market with similar needs and sellers offering diverse to satisfy those needs Product market: market with very similar needs and sellers offering various close substitute ways of satisfying
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Marketing Management By Rishath.R 1-Anti Wrinkle * Segmentation. * Cosmetics and Skin Care * Anti Ageing Cream * Geographically * People with Wrinkles * Travellers. * Demographically * Age- 35 and above * Gender-F * Income level-25k-30k * Psycho graphically * Life Style Product‚ Value‚ Benefit. * Behavioural * Price -800/- 10g * Brand- AntiAgent * Benefit-Softer Skin. * Target * Working Professionals
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Doing Business in Singapore DOING BUSINESS IN SINGAPORE 1 CONTENTS 3 4 11 FOREWORD INTRODUCTION - Getting to know Singapore OVERVIEW OF LEGAL ENVIRONMENT - Legal Framework - Handling Civil Disputes - Employment - Immigration - Competition Act - Singapore’s Free Trade Agreement (FTAs) STARTING A BUSINESS BANKING RELATIONSHIP IN SINGAPORE - Introduction to the Financial Landscape in Singapore - Banking in Singapore - Business Credit Facilities - Business Protection TYPES OF BUSINESS ORGANISATIONS
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A Priori Segmentation: Market segmentation which is not empirically based. It involves segmenting markets on the basis of assumptions‚ custom or hunches. A.C. Nielsen Retail Index: Provides consumer oriented and media research market intelligence from various sources. Accuracy: The ability of a measurement to match the actual value of the quantity being measured. ACORN: ACORN is a geo-demographic tool assisting business in understanding their target market. ACORN focuses on population location
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UNITED INTERNATIONAL UNIVERSITY ASSIGNMENT ON Airline Industry (International Busuness-606) Submitted To Dr. Enamul Haque School of Business & Economics Submission Date 26th Dec. 2012 Table of Content |Topics |Page No. | |1.Globalization of Airline Industry |3 | |Industry Analysis
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Examine the impact that foreigners have on Singapore. In Singapore‚ there has been a rise in the number of foreigners over the last few years. Foreigners‚ who include highly skilled professionals‚ lowly skilled workers‚ and even foreign students negative impact brought about by them. Foreigners are considered to be a double-edged sword by many Singaporeans. The impact that foreigners have on Singapore can be classified in terms of education‚ economic‚ social and political impact. Increasing
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