Subway target segmentation Young optimism People who fall in “young optimism” segment are one of the regular customers who want a fast healthy and cheap meal. This segment includes young professionals‚ technocrats and students who would visit during lunch time and/or dinner time. These young optimists are busy with their jobs or studies and therefore wouldn’t be able to make their own meal at times. Since they enjoy outgoing lifestyle they’ll love to stop by Subway and eat there. Socially aware
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Market study: Lubricants November 2012 Summary The Lubricating Oil Market in Australia 3 Introduction 3 The Packaging of Retail Lubricating Oil 3 Major actors in the sector 4 The Lubricating Oil Market in Australia Introduction The consumption of lubricating oil in Australia totalled 458 megalitres (ML) in 2009/10. The major users are industrial and mining companies‚ primary producers‚ transport companies and the automotive industry. These commercial users account for approximately
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Marketing Management Assignment 1 Product Segmentation of Samsung Mobile Phones SEC Classification VALS Segmentation SEC Classification : No. of Durable s None Educati on level (Refer Note 1) A SEC Samsung Model No. Guru E1081 E1200 E1205 E1175 Star S5233 B130 Guru 100i GuruB1125 Guru 2130 Price in Rs. Picture of Model Remarks E3 Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. Rs. 979/1‚000/1‚180/1‚245/1‚299/1‚690/1‚670/1‚999/1‚770/- Average monthly income of people in this SEC would
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Contents Introduction 3 1. Product & Company 3 1.1 Geely in Australia 4 2. Environment of Australian 4 2.1 Australia automobile market 5 2.2 China-Australia FTA 5 2.3 Opportunities and challenges 6 2.3.1 Opportunities 6 2.3.2 Challenges 7 2.4 Intermediary 7 2.5 Mode of transport 8 2.6 Regulatory Control & Documentation 9 2.7 Marketing Strategy 9 3. Conclusions 10 4. Reference 10 5. Appendix 10 Introduction The automotive trade is a major
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selection. See guidelines below. Report (20%) A 5000 word report is required based on an existing company. See guidelines below. Presentation (5%) A 20 minute group presentation. See guidelines below. This is the exam conducted by CPA Australia. CPA Australia makes an amount of “pre-reading” available to students shortly before the exam (eg case material). This material will NOT be reviewed in class and lecturers will not be providing separate advice on this material. Due date Test to be
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Unemployment Unemployment refers to those people who are willing and able to work‚ actively seeking work but is unable to find suitable employment. In Australia unemployment is measured by a monthly telephone survey of the labour force conducted by the Australian Bureau of Statistics (ABS). These unemployment statistics reflect the number of people who are not working but actively seeking it. To be classified as actively seeking work the following criteria must be followed: regularly checking
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"Focusing on the viticulture industry in Australia‚ discuss the possible impacts of climate change on that sector or a portion of a sector‚ particularly addressing any relevant adaptation and mitigation measures. Are there any lessons that can be learned from comparisons between your chosen country and others experiencing similar issues?” The widely acknowledged increasing of greenhouse gases in the atmosphere is set to drastically change the world’s climate in the coming years. The impacts will
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CASE STUDY CONTIKI AUSTRALIA: PROVIDING SUPERIOR VALUE. Table of Contents. 1. Executive Summary 3 2. Case Analysis 3 2.1 Introduction and background. 3 2.2 Contiki’s image. 3 2.2 Marketing strategies used to create value for target market. 4 3. Economic downturn. 5 4. Conclusion 6 5. References. 6 1. Executive Summary This case study discusses‚ the marketing strategies Contiki Australia utilizes in order to provide superior value to its customers and in return gain
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Europe and Russian Federation‚ North Africa and Southwest Asia‚ Sub-Saharan Africa‚ Southeastern and Pacific Asia‚ Australia and Oceania. Australia and Oceania represent an economic region made of Australia‚ New Zealand‚ and the archipelagos of Melanesia‚ Polynesia and Micronesia‚ characterized by a relative isolation from the major cores of the world economy. Despite this‚ Australia‚ although populated mainly along the shores is developed country. Mineral and energetic resources are important: coal
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Master General Department was established in 1901 on the federation of Australia as part of Australia’s government. In the later years‚ Post Master General Department (PMG) was separated into two different sectors which consist of the Australian Telecommunications Commission which is to handle the telecommunication sectors and also Australian Postal Commission which handles all the postal services under the trading name of Australia Post in 1975. In addition to that later in 1989 the Australian Government
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