Author BUTSM 1501 Introduction to Tourism [] Paula Trotter Assessment task concerning the marketing of Australia by its Destination Marketing Organisation (DMO)‚ Tourism Australia. Executive Summary The purpose of this report is to examine the effectiveness of the Destination Marketing Organisation‚ Tourism Australia‚ in marketing Australia as a tourism destination in relation to three critical success factors; marketing research as an integral activity‚ targeting
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| Teaology Australia ® Teaology Australia® was first established in 1983 in the Tweed Valley in Australia. Tweed Valley was chosen for the tea plantation location for its similarities in climate and topography to those of North East India. The tea material for establishing the plantation was purchased from Tanzania. Teaology Australia’s production line includes; Premium Blend‚ English Breakfast‚ Earl Grey‚ Green Tea‚ Green Tea with Mint‚ Green Tea with Lemon‚ and Herbal Infusion Tea’s
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Macroeconomic analysis of Australia Australia’s economy is the world’s top 10 and is shown to be stable during the past 20 years. The GDP growth rate‚ averages 3.5% and the GDP per capita is increasing‚ meaning that people have bigger buying capability and would be willing to purchase B&O’s expensive products. Unemployment rate has grown dramatically‚ despite declining for several years‚ it has jumped to 6.2% in 2014 which was caused by lack of available positions‚ rather than lack of relevant experience
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Australia’s most popular Natural Minerals * Aluminum/ Bauxite (Al203.3H20): Australia is the largest producer of both bauxite and alumina in the world. Bauxite is mined in Queensland‚ the Northern Territory‚ and Western Australia. * Copper (Cu): In Australia‚ copper is found mainly in rocks more than 250 million years old. Australia’s main mines are located in South Australia and in Queensland. Australia has approximately 6% of the world’s copper. * Diamond:
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TWO contemporary influences that influence the availability of foods currently on offer in Australia in 2014. (15 marks) The availability of foods currently on offer in Australia is influenced by numerous factors including; Technology The Economy The political situation of the country Government Economical and Political influences‚ influence the availability of food currently on offer in Australia significantly and will be explored in more detail. Economy is the financial system of a country
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Australia and China Similarities and Differences Australian links with China extend well beyond the last 40 years at an official and non-official level. Their economic relationship has grown rapidly in recent times‚ especially the trade relationship. From being distant partners‚ the trade relationship is one of the key strands linking the two countries. Economic Growth and Quality of life Australia’s economic outlook is deteriorating. The commodity boom‚ predicted to go on forever‚ is
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Executive Summary Eagle Motors Ltd is a well-established Swedish Car Manufacturing Company trying to set up their firm in Australia. In order to compete successfully in the car industry in Australia‚ Eagle Motors Ltd needs to conduct an analysis of the industry context in which they would like to operate. Using the porters five forces model‚ this provides a detailed analysis of the competitive nature of the Australian car industry and also it suggests an appropriate competitive strategy for Eagle
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Before the market segmentation tool can be tested‚ an AHP setup will have to be established. The topic of the case study is already introduced throughout the report. The focus will be on the widespread electric car acceptance. The aim of this chapter is to answer the following question: How can better use of AHP in this specific phase be achieved? An AHP study will be setup by‚ amongst other things‚ establishing a hierarchy. After the AHP method is ready to be used‚ a survey is designed in order
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Santiago Beires – DEC 15 (20) Sample REPORT Introducing the Caipirinha in Australia Executive Summary The Caipirinha is a drink considered the symbol of Brazil‚ traditionally prepared with sugar‚ lemon‚ ice and a Brazilian alcoholic beverage called cachaça. It can be well appreciated in several occasions. Recently a Brazilian young man studying in Sydney came up with the idea of exporting the drink to Australia. However he recognizes that there may be cross-cultural issues in introducing
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The rate of employment growth is less than the rate of population growth in Australia. Hence‚ result in rise in unemployment in Australia. Unemployment is the major hurdle in the economic and social development of the country. It results in poverty‚ despair‚ poor standard of living‚ low GDP‚ less revenue of government‚ social crimes etc. As per the latest labour force date by Australian Bureau of Statistics‚ labour market
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