has been there in market for last 26 years & it is currently best selling brand of unilever. At that time it was leading mens deodorant in Europe and was popular in india in “ grey market “. In india it was launched in 1999 Hul had the brands denim and rexona and was ruling the market. It was priced at the premium above the denim brand whch was positioned as a male deo brand * Geographic:- * Urban The axe effect promoted as the naughtiest brand in the Indian market covers male urban
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Cost‚ Volume‚ and Profit Formulas Heather Jauregui University of Phoenix of Axia College “The Cost-volume-profit (CVP) analysis is the study of the effects of changes in costs and volume on a company’s profits.” (Kimmel‚ P.‚ Weygandt‚ J.‚ & Kieso‚ D. 2003) The analysis is used to maximize efficiency in a business. In order to be effective the CVP analysis has to make several assumptions. These assumptions are that the costs can be fitted into either fixed or variable categories. The
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the relationship among cost‚ cost driver or level of activity (volume)‚ and Sales Less: Variable Costs Contribution Margin Less: Fixed Costs Net Profit xxxx xxxx xxxx xxxx xxxx CONTRIBUTION MARGIN INCOME STATEMENT e s Sa l Total Cost Break-even point Fixed Cost Break-even point is a condition where total revenue equals total cost and profit is equal to zero BREAK-EVEN POINT Break-even point (pesos) = Total Fixed Cost / Contribution Margin Rate Break-even point (units) = Total Fixed Cost
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Cost‚ Volume‚ and Profit Formulas All businesses require becoming profitable or at some point they will fail. Accounting plays an essential role in determining if the company will become successful and continue to do so over time. Using well-defined formulas in order to assess the exact numbers will facilitate the actions a company needs to carry out in order to maintain its goals. The accounting department would look at the cost-volume-profit analysis to concentrate on the different components
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Module 21: Operational Budgeting and Profit Planning MBAAF 610 Paper Introduction: Why Budget? While a budget planning is a laborious process it is crucial for the success of any company. The budgeting process forces managers to be proactive in planning for the future while fostering communication and coordination within a company. Different departments must work together in order to develop a proper budget. A properly formulated budget will aid to define
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Non-profit vs. For-profit in Healthcare Organizations In the healthcare industry there is a universal goal of treating patients and taking care of people. How that is accomplished is also similar‚ but the organizations behind the healthcare service provider can vary greatly. In this paper we will analyze the characteristics of non-profit and for-profit healthcare organizations and the factors that impact their operations. Additionally‚ we will look at the various ways a non-profit organization
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TITLE: The Use of Profit and Loss Statements INTRODUCTION: This report will discuss the usage of a profit and loss statement in accounting as well as explaining why expenses are separated into specific categories in these reports. The different types of profits measured in this statement will also be explained. ROLE AND PUPOSE OF A PROFIT AND LOSS STATEMENT: 1. Role of a Profit and Loss Statement A profit and loss statement is a report prepared for presentation to interested parties showing
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COST – volume –profit analysis LEARNING OBJECTIVES Students should be able to: 1. Explain the nature of CVP Analysis and name and illustrate planning and Decision-making situations in which it may be used‚ 2. Separate semi-variable (mixed) costs into their fixed and variable components. 3. Construct profit/volume charts given selling price‚ costs and volume data. 4. Construct a cost/volume/profit (CVP) model representing the data in a marginal
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Milton Friedman suggests that businesses should only be responsible for making profits. If a business stays within the law‚ it is encouraged to do anything and go to any means necessary to maximize the bottom line. Other aspects such as customer happiness‚ impacts on society should not be its main concern. Porter and Kramer on the other hand suggest that we can create shared values in other words we can create economic value simultaneously by creating societal benefit and vice versa. Theoretically
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Justin Fondriest Professor Timothy Groves BSA/310 October 21‚ 2012 Profit and Loss Statement Paper Before beginning‚ it should be noted that although this project is to be for a Profit and Loss (P&L) Statement‚ only an Income Statement is available at the Kudler Fine Foods website (Apollo Group‚ 2011). However‚ Income Statements and P&L Statements are‚ for all intents and purposes‚ the same thing. With that said‚ it cannot be determined conclusively
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