SUMMER PROJECT REPORT “Study on increasing market share by understanding Consumer Perception”. ORIENTAL CUISINES PVT LTD THE FRENCH LOAF Submitted in partial fulfillment of the requirement of post graduate degree of Master of Business Administration Prepared By Rajalakshmi.K Amrita School of Business‚ Amrita Vishwa Vidyapeetam‚ Bangalore Under the guidance of Mr.Ramesh Kamath Chief Operating Officer‚ OCPL Dr.Pooja Sharma Professor‚ Marketing Amrita School of Business Acknowledgement
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.............................................. 2 Philippine Market Size......................................................................................................... 2 Consumer Profile ............................................................................................................. 4 Consumption Patterns ...................................................................................................... 5 Retail Sector.....................................................
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get its market share back? Introduction Reebok International Ltd. is a distributor of sports‚ fitness‚ and lifestyle products‚ and its main products are athlete shoes. Reebok footwear and apparel have been an international brand since 1984. In 2003‚ its worldwide sales were about $3.5 billion. It is a number two brand in the athletic shoe market in U.S.‚ however‚ the industry in growth rate is decreasing (Zerio 2005). In this paper‚ I would like to present the best way for Reebok to market their
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About Retail Logistics Logistics is a process of planning‚ implementing‚ and controlling the operations of the supply chain activities to look upon the customer needs more efficiently. It involves planning and management of all activities involved in sourcing and procurement and in conversion of final products. The use of logistics in the Retail industry has led to low fulfillment costs‚ shorter delivery times‚ and enhanced ability to focus on service delivery rather than on administrative processes
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Assignment Title: Market Research and market planning P3 describe how a selected organisation uses marketing research to contribute to the development of its marketing plans. Task 1 Definition: market research Market research is a systematic‚ objective collection and analysis of data about your target market‚ competition‚ /or environment with the goal being increased understanding of them. Market research is the study of markets (or groups of people) you would like to sell your product
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• Cognizant 20-20 Insights Luxury Retail’s Evolving Landscape Executive Summary The luxury goods market may appear to many as a recession-resistant industry that generates over $1 trillion in revenue‚ but a closer look at the figures suggests otherwise. Luxury retailers‚ which were growing 9% annually a year before the recession‚ saw sales drop on average by more than 13 percentage points from 2007 to 2009. Meanwhile‚ luxury manufacturers saw their revenues decline by an average of 21 percentage
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Market structure is defined as the particular environment of a firm‚ the characteristics of which influence the firm’s pricing and output decisions. There are four theories of market structure. These theories are: Pure competition Monopolistic competition Oligopoly Monopoly Each of these theories produce some type of consumer behavior if the firm raises the price or if it reduces the price. The theory of pure competition is a theory that is built on four assumptions:
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Chapter 22: Competitive markets Getting Started… (a) Thames Water does not have any competition‚ as they are the sole supplier of water for London‚ however‚ Maze has a lot of competition as there are about 5‚500 restaurants‚ and Maze is only one of 5‚500. (b) Because of the competition‚ consumers will benefit from restaurants lowering prices and increasing the quality of food however‚ for Thames Water there is no competition so they do not have to worry about price or quality because they
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using her service to celebrate pregnancies‚ birthdays‚ anniversaries‚ promotions‚ retirements and any other joyful events. An organic enthusiast‚ herself‚ Karen realised there was a growing demand for organic products and she saw an opportunity in the market. Since Karen began the business‚ innovation has been key with her elegant website featuring a smorgasbord of items ranging from bathrobes to truffles bringing in many orders. Organic food is in fashion‚ and concern about the effects of pesticides
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Strategic Management Analyse Home Retail industry using PESTEL‚ scenarios‚ 5 forces and strategic groups. October 11 of 2012 London‚ UK Introduction Retail stores‚ are one of the biggest and largest businesses around the world. They produce thousands of hundreds in revenues and they are some of the biggest employers industries. WALL-MART‚ IKEA‚ TESCO‚ ARGOS‚ MACYS‚ WALLGREENS and OFICCE DEPOT are some of the well-known retail stores that supply us every day with different kind of goods
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