Summer Training Project Report On “PERCEPTION AND BAHAVIOR OF INVESTOR ON CAPITAL MARKET” [pic] Submitted in partial fulfillment of Bachelor of Business Administration to Maharaja Ganga Singh University‚ Bikaner. Under the guidance of Under the supervision of Mr. Ravi Kant Vyas Mr. Santosh Acharya Faculty‚ E.C.B Branch
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stock market. Sharekhan Ltd (Formally SSKI Investors Services pvt Ltd.) was promoted by Mr. Shripal. S. Morkharia and Mrs. Shreya’s. S. Morkhia. It is currently India’s largest broking house. It is a member of the stock exchange‚ Mumbai. It is a depository participant of the NSDL and CDSL. Its business includes stock broking‚ depository services‚ portfolio management and derivatives. The company’s core specialty lies in its retail distribution with a large network of branches i.e. 510 share shops
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CASE FACTS Entered Indian market in 2001 with launch of Skoda. Audi and Volkswagen brands launched in 2007. Two group companies – Volkswagen India & VGSIPL. Volkswagen India – Volkswagen branded cars. VGSIPL – Audi and Skoda. Marketing strategy in India – Product‚ Place‚ Price‚ Promotion. ISSUES Caters mainly to luxury segment. Higher price range – except Skoda Fabia. Lack of brand awareness among Indian consumers. Lack of aggressive marketing in earlier phases. Lesser
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nutrition and great taste. With a reach spanning even to the remotest villages of India‚ the company has definitely come a very long way since its inception. Many of the Parle products - biscuits or confectioneries‚ are market leaders in their category and have won acclaim at the Monde Selection‚ since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India‚ Parle has grown to become a multi-million dollar company. While to the consumers it’s
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Marketing Case Study: Cadbury Beverages‚ Inc. – Crush Brand 1. Situation Analysis Cadbury Beverages‚ Inc. is the beverage-manufacturing division of Cadbury Schweppes PLC. It was created in 1969 by a merger of Schweppes PLC (1783‚ London‚ the first world’s soft drink maker) and Cadbury (1830‚ Birmingham‚ a major British confectionery manufacturer). In 1989‚ the Cadbury Schweppes PLC was one of the world’s largest multinational companies and the world’s third largest soft drink marketer (behind
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India is a large country. Harboring more than 2 billion people‚ it’ll soon break records of overpopulation held by China. The men here are said to be brave‚ kind and chivalrous. The women considered‚ traditional‚ learned and hospitable. The cities here are abundant in whatever they sow and breed stupendous cavalry to charge. The rich bring in fine money to buy fine luxuries for the eyes of fine people. Democracy prevails. The unwanted die. The important live. Each state highlights its accomplishments
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not undertake a marketing programme that is not built on a firm foundation of market knowledge." Identifying market opportunities is critical to the development and survival of an enterprise. When identifying new market opportunities‚ managers need to examine a variety of factors involved in entering or not entering a market including the market ’s structural barriers to entry and the competition. A good market analysis should include: Information on industry strengths Assessment of
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FDI Policy in India FDI as defined in Dictionary of Economics (Graham Bannock et.al) is investment in a foreign country through the acquisition of a local company or the establishment there of an operation on a new (Greenfield) site. To put in simple words‚ FDI refers to capital inflows from abroad that is invested in or to enhance the production capacity of the economy. [9] Foreign Investment in India is governed by the FDI policy announced by t he Government of India and the provision
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India has been one of the fastest growing diagnostic markets over the past few years‚ with a growing share in the global in-vitro diagnostics industry. Growing personal disposable incomes‚ inclining population of people suffering from lifestyle diseases‚ increasing penetration of preventive healthcare‚ rapid growth of laboratory automation and expansion in test menus across labs in India are some of the factors for the growth of the India in-vitro diagnostics market. The rising number and complication
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Share Price Movement CHAPTER I 1.1 INTRODUCTION ABOUT THE TOPIC A share or stock is a document issued by a company‚ which entitles its holder to be one of the owners of the company. A share is issued by a company or can be purchased from the stock market. The stock exchange were one physical market place where the agents of buyers and sellers operated through the auction process. These are being replaced with electronic exchanges where buyers and sellers are connected only
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