(1997)‚ Market share is the ratio of the firm’s sales revenues or unit sales to those of the industry (competitors plus the firm itself). Companies often pursue a market share objectives when industry sales are flat or declining and they want to get a larger share. Anheuser Busch has adopted these objectives in the brewing industry. According to August A. Busch III‚ the company’s chief executive officer “we want 50 percent of the (beer) market in the mid-1990s” Although increased market share is a
Premium Marketing Pricing
for Zara and Inditex CIRCA 2008 ARTEIXO‚ Spain¡ªZara stores have set the pace for retailers around the world in making and shipping trendy clothing. Now Pablo Isla‚ chief executive of parent company Inditex SA‚ says Zara needs to speed up. As rivals catch up‚ Mr. Isla is attempting one of the fastest global expansions the fashion world has ever seen‚ opening hundreds of new stores and entering new markets. To do that‚ as an economic downturn threatens sales‚ Inditex is changing
Premium Marketing Management Customer service
activities. Acquisitions of Harvey Nichols and Browns stores followed and the company listed on the stock market in 1928. Debenhams continued to expand rapidly in the 1990s before being bought by a private consortium in 2003‚ returning to the stock exchange in 2006.In the UK‚ Debenhams has a top four market share in women’s wear and menswear‚ and a top ten share in children’s wear. It leads the market in premium
Premium United Kingdom Retailing Morrisons
‘Growing Up’ The Instant noodles market in India is finally coming of age after over 25 years The instant noodles category in India was‚ in a sense‚ created by Nestlé with the introduction of their Maggi brand in mid-1980s. The concept of ‘2-minute noodles’‚ positioned as a quick snack option for children‚ found acceptance with both the children and their mothers as well. Having built and nurtured the category’s evolution‚ the brand name “Maggi” almost became a synonym for the instant noodles
Premium Instant noodles
INDITEX GROUP Inditex is a fashion retrailer company maded up of more than 100 companies working in the fashion and manufacturing market. Some of the most famous brands that it includes are : Zara‚ Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Uterqüe. The company has 5.618 stores in 84 markets all over the world. The chairman of Inditex‚ Amancio Ortega Gaona‚ started working as a designer from late 70’s. The first Zara’s store was opened in 1975‚ ten years later
Premium Inditex
Financial analysis Inditex group is not affected by the economic crisis : There is an increase in profits in the past 5 years ; Spain is totally affected by the crisis but Inditex is number one in the sector of fashion with 8‚1 billions € of sales from the beginning of the year (2014). And the almost nonexistence of debt since the creation of the group shows that Inditex group is a strong company that is right with its longterm strategy. MidSeptember 2014‚ it was noticed a decrease in the benefits of 2
Premium Inditex Profit Gross profit margin
summary The main objective of this thesis is to determine the value of Inditex´s share by conducting own valuation. Over the recent years‚ Inditex has demonstrated remarkable growth and continuously been expanding its operations year after year. Furthermore‚ Inditex has had a continuous increase in share value since being publicly listed in the Madrid stock exchange in 2001‚ until mid of 2007. However‚ from 2007 until today‚ the share price has plunged from 51 EUR to 25 EUR. Experts seem to disagree whether
Premium Fundamental analysis Stock market Inditex
PAMPERS DEVELOPS A RASH A RASH OF MARKET SHARE In 2001‚ the disposable diaper industry reached sales of $3.9 billion. Traditionally‚ the industry’s top selling brand was Procter & Gamble’s (www.pg.com) Pampers (www.pampers.com)line of diapers. Proctor & Gamble dominated the market through the 1970s and into the 1980s with Pampers as its flagship offering. In the late 1970s‚ Luvs was added as a secondary offering to compete with Kimberly-Clark’s (www.kimberly-clark.com) Huggies (www.huggies.com)
Premium Pampers Procter & Gamble
TOMS Gruppen A/S most important competitors Oligopol 4 largest “players”: Mondelés: Cadbury + kraft -> 36‚1% Market leader Mars Incoporated -> 26%-> Market challenger Nestlé -> 18% -> Market follower Ferrero -> 3‚2 % -> market nichers Mondelés International (revenues: $54‚365‚000‚000) ( -> Kraft bought Cadbury -> Mondelés bought Kraft Chokolade categories: Milka‚ Cadbury‚ Côte d’Or‚ Toblerone Salg i 33 lande: Albanien‚ Østrig‚ Belgien‚ Bulgarien‚ Bosnien‚ Kroatia
Premium Chocolate Cadbury plc Kraft Foods
Share 1 August 2013 supermarket Coles and Woolworths‚ account for around 75 per cent of Australia’s sales of packaged groceries. by Graeme Samuel and Stephen King Is the Australian retail grocery sector concentrated? Yes! Coles and Woolworths‚ account for around 75 per cent of Australia’s sales of packaged groceries with Metcash-supplied stores accounting for another 20 per cent. These market shares fall if we include fresh grocery items‚ such as meat‚ fruit and bread. However‚ they are still
Premium Marketing Wal-Mart Supermarket