CHAPTER 1 1.1 INDUSTRY PROFILE 1.1.1 About this Industry: Finance and Share Market. [pic] 1.1.2 BSE • The Bombay Stock Exchange (BSE) (formerly‚ The Stock Exchange‚ Bombay) is a stock exchange is the oldest stock exchange in Asia. • The equity market capitalization of the companies listed on the BSE wasUS$1.63 trillion as of December 2010‚ making it the 4th largest stock exchange in Asia and the 8th largest in the world. • The BSE has the largest number of listed
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MW 2:00-3:15 September 20‚ 2008 The Brita Products Company John Deighton January 15‚ 2002 1. To what do you attribute Brita’s success? • It is owned by a well established and successful company‚ Clorox. • They own a large amount of market share. • Each pitcher sale starts a flow of filter sales. • Their customer lifetime value was remarkable. The retention rate is also a high 80%. • They didn’t give up in the early years when sales were very slow because they believed in their product
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R&D • Max out the MTBF • Position the directly where the market wants it (using the perceptual map) • Try to make it come out the same year. If not‚ position it correctly‚ complete all decisions‚ then come back and see where dates fall. It’s not terrible if it does not come out within the year‚ you just lose selling time Marketing • Price the products as high as you want. Most likely the market will accept it. For the promo and sales budgets‚ allocate more money to
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efficiently: * Check the market forecast to see which customer groups will grow the fast. For us‚ it was the Singles and the Others. * Check the perception maps to see which 2 product attributes they care about the most. * Check the evolution of their perceptions to see how their desired product attributes shift over time. * Research the perfect product to have the ESTIMATED product values that your consumers will want 3 PERIODS from now. * Put the product on the market and price it EXACTLY
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from core dairy products include liquid and powdered milk to value – added dairy products such as condensed milk‚ cheese‚ yogurt and coffee... The organisational objectives are to grow its market share in Vietnam as well as overseas countries. Hence‚ to expand market share in Australia‚ one of the large export markets of Vinamilk‚ this organisation has to develop a good marketing strategy for a product named Dielac Sure. This product‚ which is developed by Center for Nutrition Research and Product Development
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A PROJECT REPORT ON MARKET PENETRATION FOR LOAN AGAINST SECURITY Submitted to CHITKARA BUSINESS SCHOOL In partial fulfillment of the requirements for the award of degree of Master of business administration SUBMITTED BY: SUPERVISED BY: MONIKA RAWAT MS. RUHANI MAHAJAN CUN110550047
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annual turnover of Rs. 9.2 Billion (F2006). It is a private limited company. It started commercial production in July 1987. Due to consistently superior performance‚ it has achieved undisputed leadership in the liquid packaged milk category with a market share of over 52%. HFL has a very strong brand portfolio consisting of dairy as well as non-dairy products. Haleeb Foods has segmented its product portfolio in 3 leading brands including Haleeb‚ Candia and Tropico. Haleeb is the flagship brand of the
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products companies with annual revenues of $50B and staff of 250‚000. Dove beauty care product line is Unilever’s flagship brand with sales of $3B in 2005. In 2003‚ Dove sales declined due to competition. Unilever’s objective is to increase the market share for its Dove brand by evolving this brand into a modern and desirable one‚ while at the same time standing out against strong competition. By September 2006‚ the first phase of the re-launch campaign‚ started in 2004‚ has been successfully finalized
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How to dominate the online auction market Jeffrey Phillips • Brian Somok • Xiaoke Zheng Executive Summary Background eBay Inc history: September 1995: funded as a sole proprietorship. May 1996: incorporated in California. April 1998: reincorporated in Delaware. September 1998: completion of initial public offering October 2002: acquired PayPal Product Online Auction: Every day‚ 24 hours a day‚ 7 days a week‚ 365 days a year‚ millions of people from all over the world go shopping at
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winning a record share of the UK contract hire and leasing market. New figures from the British Vehicle Rental and Leasing Association reveal that BMW is the fastest growing premium brand manufacturer in terms of long term leasing vehicle acquisitions by contract hire companies. According to the newly published 2002 BVRLA Industry Review‚ BMW’s share of the leasing market has reached an all-time high of 8.8% - 2.7 percentage points up on the previous study results. BMW’s share of the UK contract
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