‘Growing Up’ The Instant noodles market in India is finally coming of age after over 25 years The instant noodles category in India was‚ in a sense‚ created by Nestlé with the introduction of their Maggi brand in mid-1980s. The concept of ‘2-minute noodles’‚ positioned as a quick snack option for children‚ found acceptance with both the children and their mothers as well. Having built and nurtured the category’s evolution‚ the brand name “Maggi” almost became a synonym for the instant noodles
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Tea Industry of Pakistan Pakistan‚ a country of tee-totallers due to the Islamic ban on alcohol‚ is one of the highest per capita consumers of tea in South Asia. Local tea importers speculate that this is due to a limited choice of beverages. Pakistan is the third largest tea importer in the world after Russia and the UK and consumes about 155 million kg of tea every year (of which about 130 million kg is imported).On average‚ each Pakistani consumes about a kilo of tea a year‚ a total of approximately
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Russia tea market Russia Most of Northern European Russia and Siberia has a subarctic climate‚ with extremely severe winters in the inner regions of Northeast Siberia (mostly the Sakha Republic‚ where the Northern Pole of Cold is located with the record low temperature of −71.2 °C/−96.2 °F)‚ and more moderate elsewhere. The strip of land along the shore of the Arctic Ocean‚ as well as the Russian Arctic islands‚ have a polar climate. Throughout much of the territory there are only two distinct
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a particular industry or company’s market. We have to consider two things while situation analysis 1. Company’s external or macro-environment • Industry and competitive conditions 1. Company’s internal or micro-environment • Competencies‚ capabilities‚ resource strengths and weaknesses‚ and competitiveness. Industry and competitive analysis uses a tool kit of concepts and techniques to get a clear fix on key industry traits‚ the strength
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Brand analysis/ IMC Analysis on Lipton Ice Tea‚ Oishi Green Tea‚ Fuji Green Tea. Brand analysis consist of 4P ’s In 2005‚ the tea industry reached the $1.7 billion category and it is expected to continue growing indefinitely (Mintel 2005). Market analysts believe the tea industry will continue to boom and is not expected to reach saturation level in the near future. The favorable movement in the tea industry can be attributed to two major factors: A consumers need for convenience and time-saving
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About Lipton : An aromatic‚ uplifting beverage savored for centuries around the world from India and Ireland to the U.S.A.‚ tea was once an expensive drink‚ enjoyed exclusively by the wealthy. And with early packaging and transportation issues‚ it was also variable in quality and taste. In 1880‚ 40-year-old‚ Glasgow-born entrepreneur and innovator Sir Thomas Lipton envisioned an opportunity to make tea universally accessible with guaranteed quality at acceptable prices. He began by purchasing
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category with a market share of over 52%. HFL has a very strong brand portfolio consisting of dairy as well as non-dairy products. Haleeb Foods has segmented its product portfolio in 3 leading brands including Haleeb‚ Candia and Tropico. Haleeb is the flagship brand of the company. Haleeb UHT Milk is available in 5 Sku’s of Tetrapak packaging. Due to its strong positioning of the thickest milk for best tea‚ it has the highest top of mind awareness and penetration in the dairy industry of Pakistan.
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[Type text] TEA INDUSTRY IN INDIA By‚ Snehal Zarekar Abm09024 Tea Industry in India ‚ IIML Page 1 LETTER OF TRANSMITTAL February10‚ 2013 To‚ Prof. M.K. Awasthi (Associate Professor) Indian Institute of Management Lucknow‚ India Sir‚ enclosed is the project report on “Tea Industry in India”‚ which you authorized me to prepare for Agribusiness environment Course in Term 3. Sincerely Yours‚ Ms. Snehal Zarekar Abm09024 TEA INDUSTRY IN INDIA Index
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SYNOPSIS On OVERVIEW ON TEA INDYSTRY (INDIA) Submitted in partial fulfillment of the requirement for the award of degree of BACHELOR OF BUSINESS ADMINSTRATION (BBA) AMRAPALI INSTITTUTE (SESSION: 2009-2012) Under the guidance of Submitted By: Mrs. Ritu Tiwari Mohit Prasad Agrawal
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