Case Study-Nokia Group 4.02: Elsard Haanstra S2177315 Lan Huang S2536447 Daniël Koster S2198835 Weixiang Wang S2509652 Joyce van Zenderen S2195445 Contents: 1. Problem Statement The problems Nokia faces are increasing price pressure‚ intense competition and slower growth. Meanwhile‚ changing environment and customer needs are problems Nokia are encountering. How can Nokia maintain its market share on 37.8% in a maturing industry in the next three years? 2. Customer
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carried out to reach the outcome and innovative methods used | | | Formatting & Presentation- | Concise & clear thinking along with presentation | | | Subject Specific Parameters | Conceptual Clarity and Application | Understanding of market structure of the business and their behavior towards the business strategy. | | | Analytical Thinking | Understanding the competitor’s behavior and the SWOT analysis of the company. | | | Assignment Grading Summary (To be filled by the Assessor)
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BUSINESS PROCESS The main focus of this research is to understand more of business process with associate of an organisation and its structure. As we know‚ business process is a collection of related tacks or activities that produces a specific service or product for a particular customer or customers. According to the literature renew showed by David Barnes; Business process in an organisation is an input which includes people‚ materials‚ information and finance. it’s also an input that organise
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Nokia Introduction Nokia Corporation (OMX: NOK1V‚ NYSE: NOK‚ FWB: NOA3) is an international communications company‚ focused on the key growth areas of wire line and wireless telecommunications. Nokia is currently the world’s largest manufacturer of mobile telephones‚ with a global device market share of approximately 38% in Q2 of 2007. Nokia produces mobile phones for every major market segment and protocol‚ including GSM‚ CDMA‚ and W-CDMA (UMTS). The corporation also produces telecommunications
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Marketing Plan for Nokia Marketing Plan for Nokia S series. EXECUTIVE SUMMARY I am planning to launch new concept phones S Series mobile phone S51 in the mature market with the changes in the charging system. NOKIA is a big company and big name so they have the target market and by launching this first objective is to cover the name and second we need to look after the company name. NOKIA main objective is to maintain the quality and then to boost the logo which is ’ ’connecting people
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The history of Nokia History of Nokia - one of the most incredible sagas of business 90-x of the last century. As written magazine BusinessWeek‚ in the early 90’s Finnish conglomerate bothered far removed from cellular problem: then began to decline sharply sales standing at the threshold of collapse of the Soviet Union ... toilet paper. And by the end of the millennium the same Finns shifted toward cell phones‚ surpassed by new market and Ericsson and Motorola. Nokia quickly enough became one of
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system evolves through a life cycle and recognize the roles played by the manager and information specialists. Learning Activity: CASE ANALYSIS Case 1 (FREEWAY FORD) You are a sales representative for Automobile‚ Inc.‚ a national firm that markets a software package for car dealers. One day while you are talking with James Kahler‚ the sales manager for Freeway Ford‚ you learn that his
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MARKET SIZING F&B LANDSCAPE F&B LANDSCAPE UK FOODSERVICE MARKET Food Retail Market £150.8 bn Fullservice restaurant s £ 15.7 bn (29.1%) Cafes/Bars £14.75 bn (27.3%) Fast food £13.8 bn (25.6%) •Foodservice is defined as food consumed away from home. •FSR serve customers meals at the table‚ receive waitress services and typically pay at the end of the meal. •Cafes are defined as establishments which primarily serve coffee. •Bars are establishments which serve alcoholic drinks for consumption
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EAstern Institute for Integrated Learning in Management Project Report on “Why Nokia Handsets are preferred over other Handsets?” Prepared by: Kaizer KAIZER Team Members: NAME ROLL NO. | 1. Abhijit Sarkar 1 | 2. Arindam Chakrobourty
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Nokia SWOT analysis Strengths Weaknesses * Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment * Strong finances * World leader in R&D * Nokia has built one of the wireless industry’s strongest and broadest IPR portfolios with over 10‚000 patents * Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment * Strong finances
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