MARKETING Session III: Pricing Policy Question I: Why is pricing policy so important in the marketing mix of a product ? What is pricing? Pricing is the process of determining what a compagny will receive in Exchange for its products. Pricing strategy is important for several aspects in the compagny wich are: Survival : short-term objectives are set in order to survive Profit :the objective is to maximise profits Return on investment : prices are set to attain a specified return on
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duoppolistic Market structure jaiveer Khurana GBBA10028 09/10/2013 Advantages and Disadvantages of a Duopolistic Market structure A duopolistic market structure is a form of oligopoly in which two main companies dominate most of the market share of a particular product or a service. The impact on the market is quite similar to that of a monopoly. In a duopolistic market structure the companies that have a duopoly reap the full benefits of controlling the price and output in the market. But this
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PRICING METHODOLOGY Pricing methods adopted by an organization determines the values attached to its products. Pricing determinant can be Internal or External. An Internal pricing determinant is one that is controlled by the marketer while the external is not controllable by the marketer. We shall be considering the following types of pricing models: PRICE DISCRIMINATION: Price discrimination is the practice of setting a different price for the same product in different segments to the market.
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Quasar Computers and Different Market Structures ECO/561 July 22‚ 2012 Quasar Computers and Market Structures There are four types of market structures in the economic marketplace; monopoly‚ oligopoly‚ monopolistic competition and pure competition (McConnell‚ Brue‚ and Flynne (2009). The Market Structure simulation (University of Phoenix‚ 2012) presented a case of Quasar Computers and the business decisions that the company faced in each of these business structures. This paper presents a summary
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We will now examine the problem of determining price and output levels in alternative market structures. Market structures are categorized in terms of number of firms or the number of sellers present in the market and whether we are considering a homogeneous or differentiable commodity. We will consider four types of market structures: 1. Pure Competition 2. Pure Monopoly 3. Monopolistic Competition 4. Oligopoly Market classifications from the buyer’s angle are‚ 1. Pure Competition
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Revenue‚ Cost Concepts‚ and Market Structure Rachel Mitchell EC 561 August 2‚ 2010 Professor Laurie Gazzale Revenue‚ Cost Concepts‚ and Market Structure Thomas Money Service (TMS) originated as a consumer finance company in 1940‚ granting small loans to individuals for household needs. Over time‚ its services expanded to financing business loans and commercial real estate loans. In 1946‚ TMS made the decision to embark upon equipment financing and a subsidiary named Future Growth Inc. (FGI)
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Definition Pricing is a powerful element of a small business’s marketing strategy. The pricing structure of your products and services‚ and how it relates to your competitors’ pricing strategies and the expectations of consumers‚ play an important role in creating an image for your company and establishing a specific customer base. An analysis of pricing strategy reveals that companies have a range of options in their pricing toolkit they can use to augment their marketing initiatives. Pricing strategy
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The oil industry is a large and fast depleting industry. The main market oil producing countries and organizations such as Opec and Opec+‚ and a few other non-Opec countries indicate that their current production rates (reserves) are slowly being eaten up. This is shown by (graph 1) The structure of the world oil market is set to be oligopolistic as the oil market is dominated buy few suppliers‚ such as Opec and Opec + and the North Sea. For a industry to be classified as an oligopolistic industry
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SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS |STRUCTURE AND FUNCTIONING OF EQUITY AND DERIVATIVE MARKETS IN INDIA | SUBMITTED BY: SUPRIYA SAHNI MBA-IB (2009-2011) Roll No. : A1802009040 INDUSTRY GUIDE FACULTY GUIDE Mr. Vaibhav Batra Dr. Geeta Jaglan Cluster Manager
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Assume now that Professor Birks faces the demand curve below (note the cost function is the same as before): 7. What type of market do you think Professor Birks is now operating in? Explain your answer fully (3 marks). Q P TC TR PROFITS AR MR MC 0 5 400 0 -400 - - 0 100 4.8 420 480 60 4.8 4.8 0.2 200 4.6 480 920 440 4.6 4.4 0.6 300 4.4 580 1320 740 4.4 4 1.0 400 4.2 720 1680 960 4.2 3.6 1.4 500 4 900 2000 1100 4 3.2 1.8 600 3.8 1120 2280 1160 3.8 2.8 2.2 700 3.6 1380 2520 1140 3.6 2.4 2.6 800 3
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