Corporate Social Responsibility at Nike‚ Inc. Overview of Policies and Activities CSR Structure In its approach to social responsibility‚ Nike groups initiatives into six separate categories: reducing waste‚ cutting energy‚ slashing water use‚ rejecting toxins‚ supporting communities‚ and empowering workers.1 Each of these initiatives carries three types of goals: an aim‚ a target‚ and commitments. The aim consists of the overall vision of that segment‚ while the
Premium Goal Corporate social responsibility Social responsibility
Professor Gregory F StiberBy: Brizaida Ribalta‚ Jessica Halsey and Shereen Hijazi | Nike‚ Inc. | Marketing Plan Project | Nova Southeastern University H. Wayne Huizenga School of Business & Entrepreneurship Assignment for Course: | MKTP 5005 – Introductory Marketing | Submitted to: | Gregory F Stiber | Submitted by: | Brizaida Ribalta‚ Jessica Halsey‚ Shereen Hijazi. | | | | | | | | | Date of Submission: August 30th‚ 2012 Title of Assignment: Term Project
Premium Management Strategic management Education
in 1962‚ Nike‚ formerly known as Blue Ribbon Sports‚ is a major publicly traded sportswear‚ footwear‚ and fitness equipment manufacturer based in the US. The company’s main focus was to provide high quality running shoes designed by athletes for athletes. By moving the manufacturing abroad‚ Phillip Knight (Founder)‚ believed that the shoes could be sold at competitive prices (Kotler & Keller‚ 2012‚ p.29). In order to market the brand to the public and create a cult like following‚ Nike signed up
Premium Nike, Inc. Marketing Athletic shoe
The research I have done about Nike’s labor practices was very interesting. I looked up responses of Nike to accuses on them on the internet. I found a couple of publications at www.Nikebiz.com. After I read them‚ I realized that Nike proclaims the same thing in an exaggerated style in every single one of them. For example in a Nike statement regarding the working conditions in El Salvador‚ Nike says that their constant goal always used to be to improve the safety at the working place and the indoor
Premium Employment Manufacturing Marketing
Matthew Selle Professor Li Global Business Project Spring 2012 Nike We decided to choose Nike as our company for this global business project. Nike is ranked 135 in the fortune 500-company list. Nike is the number one sports shoe company in the United States. In the US Nike dominates 35 percent of the sports shoe market‚ it also holds one of the most recognizable logos in the world‚ the Nike Swoosh. The majority of Nikes customers‚ over 50% purchase their merchandise for things other than sporting
Premium United Kingdom Management Central Intelligence Agency
in the stocks of Nike for the fund that she manages. • Ford should base her decision on data on the company which were disclosed in the 2001 fiscal reports. While Nike management addressed several issues that are causing the decrease in market sales and prices of stocks‚ management presented its plans to improve and perform better. • Third party sources also gave their opinions on whether the stock was a sound investment. WACC CALCULATION: Cost of Capital Calculations: Nike Inc Cohen calculated
Premium Weighted average cost of capital Stock Arithmetic mean
Nike Case – Spreading out to stay together 1. When Nike CEO Phil Knight stepped down and handed his job to Bill Perez‚ he stayed on as chairman of the board. In what ways could Knight’s continued presence on the board have created an informal structure that prevented Perez from achieving full and complete leadershipof Nike? Answer: Informal structures are the shadow organization that represents the actualworking and communication relationships that may not resemble the formal organizationalchart
Premium Phil Knight Organization
"Nike is criticized for using sweatshops in countries like Indonesia and Mexico. The company has been subject to much critical coverage of the often poor working conditions and the exploitativeness of the cheap overseas labor." answers.com 1. Should Nike be held responsible for working conditions in foreign factories that it does not own‚ but where sub-contractors make product for Nike? Yes‚ but I do not believe that the firm is 100% responsible since it is the sub-contractors who operate
Premium Industrial Revolution Factory Sweatshop
marketing strategy of Nike In recent decades‚ we have witnessed a high performance marketing of Nike which make its brand name is well-known all around the world. My belief is that Nike not only is a marketing-oriented company but also has used 3Ps out of 4Ps marketing mix model effectively‚ including product‚ place and promotion. Firstly‚ when it comes to product‚ Nike considers its wide range of products as its one of most important marketing tool. In the beginning‚ Nike only focused on running
Premium Marketing
get a grasp of Nike and how its changing the world today with its innovative products‚ we must first take a glance at the history of the company and how it all began. Bill Bowerman was a nationally respected track and field coach at the University of Oregon and the founding father of Nike. Bill was always seeking to find ways in order to give his athletes a competitive advantage experiencing with track surfaces‚ energy drinks but most importantly- innovative running shoes. Nikes business strategy
Premium Bill Bowerman Nike, Inc. Phil Knight