Module 3: Internal and External customers Apple likes to say “The soul of the apple experience is in its people”‚ the internal customers who are trained‚ motivated and empowered to do what is right for the external customer. When you visit an apple store there is a purposefully designed customer experience part of which is communicated by apple’s internal customers. When you walk the store you are greeted with a warm friendly welcome within seconds of stepping inside. Apple’s internal customers
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M.A.C. COSMETICS | CREATED BY: | Lecturer: | Due Date: | THE MARKETING MIX THE MARKETING MIX MAC COSMETICS History M·A·C Cosmetics‚ was founded in Toronto‚ Ontario‚ Canada by Frank Toskan and Frank Angelo in 1985. The first U.S M·A·C store opened in 2003‚ in Greenwich Village‚ New York. The company ’s products were initially specifically designed for professional make-up artists‚ but are now sold to consumers worldwide. Products The collection includes blush‚ eye shadow‚
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Makeup Art Cosmetics SWOT-analysis Executive Summary This report is to find out what M·A·C’s strengths‚ weaknesses‚ opportunities and threats are. The research question is stated like: Should M·A·C adapt their promotional tools in the Dutch market in order to increase their sales and brand awareness? After analyzing the external and internal environment‚ it became clear what the strengths‚ weaknesses‚ opportunities and threats are. |Strengths
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The Apple TV: Analysis and evaluation of the attractiveness of the current UK market Executive Summary This report provides an analysis and evaluation of the three levels of the marketing environment for Apple TV and studies the attractiveness of the current UK market. It will consider the future success or not of the apple TV in the UK and from this analysis recommend the modifications and improvement apple should do. Most of the information in the report is based
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The Service Industries Journal Vol. 30‚ No. 6‚ June 2010‚ 911 –928 Development of brand equity: evaluation of four alternative models Hong-Youl Haaà ‚ Swinder Jandab and Siva Muthalyc College of Business Administration‚ Kangwon National University‚ Chuncheon‚ Kangwon-do‚ South Korea; bDepartment of Marketing‚ Kansas State University‚ Manhattan‚ USA; cDepartment of International Business Studies‚ Swinburne University of Technology‚ Hawthorn‚ Australia (Received 20 February 2008; final version
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gained prestigious reputation among worlds citizen as 21st greatest innovator that has lived and will be remembered with Edison and Einstein because of his vision and innovation that has made his company Apple incorporation share price passed Exxon as the largest company in the world with market capitalization of more than $540 billion with share price of $702.10 just behind Google and before General Motors. The question is why “He” is being worshipped as the 21st century innovator? He
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{draw:g} {draw:g} {draw:g} Internal Analysis _Mission Statement : Apple is committed to bringing the best personal computing‚ portable digital music and mobile communication experience to students‚ educators‚ creative professionals and consumers around the world through its innovative hardware‚ software and internet offerings._ Resources Apple and innovation has almost been synonymous. Apple’s has been through many ups and few downs in its life and this trend brings out clearly its
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1. Introduction to Apple Company Steve Jobs alongside Steve Wozniak and Ronald Wayne founded Apple Inc. under the objective of nurturing innovation in the computer business. Like any other company‚ the starting of Apple Inc. involved challenges of dealing with competition‚ winning the market share‚ unfavorable response from customers‚ lack of innovation‚ and lack of recognition by potential clients. With all these challenges acting against the ability of Apple to thrive in the computer business
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The Apple iPhone provides its user with the ultimate mobile device which include high quality features and stunning design concept. The iPhone is a mobile phone‚ a highly useable widescreen iPod with touch screen controls and a Internet communications device‚ all rolled into one portable device making it an outstanding smartphone. The casing is small and lightweight which measures 115mm x 61mm x 11.6mm and weighs 135 grams. The casing comes is a selection of popular colors which include a sleek black
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Apple Inc. ÍNDICE 1. INTRODUCCION 2 2. ANTECEDENTES 3 3. LA EMPRESA EN ESTUDIO 4 3.1. Historia 4 3.2. Estructura Organizacional 7 3.3. Planeación Estratégica 9 3.4. Productos y negocios 15 4. ANÁLISIS DEL SECTOR 16 4.1. Análisis del sector tecnológico en el Perú y el mundo 16 4.2. Análisis del Macroambiente en el Perú 19 4.3. Análisis del macroambiente en el mundo 20 4.4. Análisis de las fuerzas de Porter 21 5. APPLE Y EL MEDIO AMBIENTE 25 5.1. Impacto
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