February 12‚ 2014 Hilton HHonor Worldwide Case Analysis Paper Defining the issues There is increased level of competition within Hotel industry and this has made the cost of operation an important aspect in management. Sales and marketing department needs to register and identify market development programs and various demands from customers. There are issues surrounding dynamic pricing which assist in luring business travelers hence increase in customer loyalty. Various Hotels within the industry
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HILTON WORLDWIDE Prepared for Professor Issam A. Ghazzawi Prepared by BUS 551: Seminar in Organization Theory & Behavior October 11‚ 2010 CONTENTS PAGE Introduction……………………………………………………………………………3 Organizational Background………….……..……………..……...……………………3 Organizational Structure and Design………………………...………..………………6 Hilton’s Culture and Ethics……………..…………………………………….……….9 Organizational Environment…………..………………..……………..……………..10 Hilton Hotel manages its workforce diversity…………………………..….………
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Service Management and Customer Relation – Service Quality Essay Hilton is a global hotel chain which has much success in their many hotels across the world. Their service is exceptional thanks to their employees and their ability to relate to their customers. The Hilton airport hotel in Copenhagen is a good service operation because of its clear site-map and direction. This amazing location gives you a perfect way to store your baggage in the last minutes and lets you escape the early morning
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Brian Lowe Case: Hilton 1. If the company had dropped product 103 as of January 1‚ 2004‚ what effect would the action have had on the $158‚000 for the first six months of 2004? The variable costs associated with product 103 will go away when the product line is eliminated. However‚ the fixed costs will remain and be spread over the other two programs. In order for the company to consider eliminating the product‚ the variable costs removed must be greater than the product sales. -------------------------------------------------
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Identification The problem identified is that Hilton HHonors need to decide how to approach a different positioning stand and focus on differentiating its loyalty program from the recently announced Starwood Preferred Guest and other competitors rather than to match their program with Preferred Guest. It is recognized that other competitors such as Hyatt and Marriot who are part of the big players in the hotel industry have not respond to Starwood’s announcement. Thus‚ Hilton will need to decide how to differentiate
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Introduction – Market structures and cases under study Definition - The interconnected characteristics of a market‚ such as the number and relative strength of buyers and sellers and degree of collusion among them‚ level and forms of competition‚ extent of product differentiation‚ and ease of entry into and exit from the market. Market structures under study are ones which are more pronounced than others in the real world i.e. ‘Monopolistic competition’ and ‘Oligopoly’. Very few markets in real
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Affiliation in Hotel Market Value by JOHN W. O’NEILL and QU XIAO The notion that a hotel’s brand contributes significantly to the property’s market value is supported by an analysis of nearly eleven hundred hotel transactions over the past fifteen years. The analysis found that brands added value beyond the usual contributors to a property’s value‚ such as net operating income and revenue per available room. The effects of branding were most noticeable in midmarket and upscale hotels. Based on per-room
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for business and meeting market* - Food and beverage* - Laundry* - Pool* - Fitness center* - Pets allowed* - High speed internet access* - Wheelchair accessible* - Hair dryer* - Coffee maker in the room* - Cable TV in the room* - Nintendo* - Large work desk* - Newspaper delivery* - Maid service Place and time - 496 hotels in 61 countries - reservation online: - reservation by phone: Call 1-800-HILTONS - Reservation at the desk Promotion and education Hilton HHonors Program: membership
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CASE 46 The Hilton—ITT Wars Professor William Z Ripley of Harvard‚ the leading authority on corporations in the 1920s‚ warned President Calvin Coolidge that "prestidigitation‚ double-shuffling‚ honeyfugling‚ hornswoggling‚ and skulduggery" were threatening the entire economic system. Plus Ca change‚ plus c ’est la même chose.’ —Rand V Araskog‚ CEO of ITT Surprised by the announcement of ITT Corporation’s (ITT) restructuring proposal‚ on July 17‚ 1997‚ Matthew J. Hart‚ the chief financial officer
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Case Summary: Hilton Problem: From the case‚ we know Hilton is currently using the marketing penetration by focusing on business travelers. And now the expensive loyalty-program features that are added by Starwood Hotels and Resorts Worldwide Inc. for attracting more business travelers is threatening Hilton by increasing Hilton’s cost or decreasing Hilton’s market shares. Solution: In my opinion‚ in response to the Starwood’s strategy‚ the solution for Hilton’s dilemma should be market development
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