IMC AUDIT REPORT FOR HONDA AIRBLADE EXECUTIVE SUMMARY Honda is considered one of the most successful brands among motorbike manufacturers in Vietnam‚ since its first establishment in 1998. This brand has sold over 2.03 million motorbikes domestically and extended their market into our neighbors‚ such as Cambodia and Laos. Under the great potential demand for scooter in Vietnam‚ Honda successfully launched the first sporty scooter series named Air Blade to Vietnamese market‚ which generated massive
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(NAICS)‚ which is represented by the NAICS Code 541330. This industry comprises establishments primarily engaged in applying physical laws and principles of engineering in the design‚ development‚ and utilization of machines‚ materials‚ instruments‚ structures‚ processes‚ and systems. The assignments undertaken by these establishments may involve any of the following activities: provision of advice‚ preparation of feasibility studies‚ preparation of preliminary and final plans and designs‚ provision of
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Coke‚ Pepsi ready for new round of soda wars They’re refocusing on pop as Americans are spending less‚ looking for value Author: Anonymous Date updated: 11:59 p.m. ET Feb. 1‚ 2009 Source: Msnbc‚ Business‚ Food Inc. NEW YORK - Feeling bad about the economy? Indulge a little‚ have a soda. Marketers at Coca-Cola Co. and PepsiCo Inc. are counting on that sentiment to appeal to consumers overwhelmed with a drumbeat of bad economic news. "What people want to do is pause and refresh‚" said Coca-Cola
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LONG PROJECT Prepared by group 3: Fazarizul Hashidi Bin Mohd Pauzi Muhammad Abd. Hafiz Bin Jafar MR121133 MR121098 Nurshazwani Amalina Bt. Sudirman MR121107 Ziba Habibi Lashkary Tian Yang MR111168 MR111233 Table of content INTRODUCTION – HONDA MALAYSIA .......................................................................................................... 3 1. 2. 3. 4. 5. COMPANY BACKGROUND ...............................................................................................
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HERO HONDA SPLIT A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited At Dharuhera India. Hero is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. Munjal family and Honda group both own 26% stake in the Company. However the Hero Honda group is set for a split in the end of 2010. After the split the Munjal family will buy Honda Motor’s 26% stake for around $1 billion‚ or a little less than half
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Honda (B) Case Study 23/9/2014 – Fall 2014 Introduction Having read the Honda (A) story from a consulting company without the insight of the real players‚ this Honda (B) is different version of the story. It is more factual‚ personal and touches the business instinct of a Business entrepreneur. Honda Motor Co. founded by a hardworking yet exploiting and known figure called Soichiro Honda post WWII. It is a story of a
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10 3. RECOMMENDATION TO ACHIEVE OPERATION OBJECTIVES 11 4. CONCLUSION 11 5. REFERENCES 13 1. INTRODUCTION 1.1. Introduction of the organization Honda Vietnam was established in 1996 and started operation after one year. Currently‚ the company has two motorcycle manufacturing factories and one car manufacturing factory. Within this report’s scope‚ Honda Vietnam‚ the motorcycle manufacturer‚ is discussed in details. The first factory was opened in 1998 and the second in 2008 in Vinh Phuc province
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economy in June 2008‚ Honda reported a 1%sales increase while its rivals‚ including the Detroit Big Three and Toyota‚ havereported double-digit losses. Honda’s sales were up almost 20 percent from thesame month last year. The Civic and the Accord were in the top five list of sales.7. Analysts have attributed this to two main factors.i. First‚ Honda’s product lineup consists of mostly small to mid-size‚ highly fuel-efficient vehicles.ii. Secondly‚ over the last ten years‚ Honda has designed its factories
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Bibliography Hero MotoCorp formerly Hero Honda is a motorcycle and scooter manufacturer based in India. Hero Honda started in 1984 as a joint venture between Hero cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108. In 2010‚ When Honda decided to move out of the joint venture‚ Hero Group bought the shares held by Honda. Subsequently‚ in August 2011 the company was
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SUCCESS STORY OF HONDA Soichiro HondaSōichirō Honda (本田 宗一郎‚ Honda Sōichirō‚ November 17‚ 1906 – August 5‚ 1991) was a Japanese engineer and industrialist‚ and founder of Honda Motor Co.‚ Ltd..[1] Honda was born in Hamamatsu‚ Shizuoka‚ Japan on November 17‚ 1906. He spent his early childhood helping his father‚ Gihei‚ a blacksmith‚ with his bicycle repair business. At the time his mother‚ Mika‚ was a weaver. At 15‚ without any formal education‚ Honda left home and headed to Tokyo to look for work
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