Questions on Market Structure Section A – Multiple Choice Q1 Which market model has the least number of firms? (a) Monopolistic competition (b) Perfect competition (c) Monopoly (d) Oligopoly Q2 Perfect competitive firms maximize: (a) Total profits by producing where price exceeds average total cost by the greatest amount (b) Per unit profits by producing where marginal revenue equals marginal cost (c) Total profits by producing where price equals marginal cost (why not MC=MR?) d) Market share by producing
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There are about 915 million ways to combine six LEGO® bricks . But how many ways are there to keep a company on the right track? Kjeld Kirk Kristiansen‚ current owner of the LEGO Group‚ was faced with this question in 2004. On the surface it did not become known that LEGO was in trouble in those days. The small bricks were welcome all over the world and the British Association of Toy Retailers joined Fortune magazine in naming the company’s classic bricks the toy of the century. But the fifth-largest
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exploitation activities increased by 11% compared to the same period in 2011‚ of which 13.5% non-life sector‚ life insurance increased by 8.4%. In this context‚ the Prudential - with revenue of VND 2‚182 billion‚ accounting for 39.69% of the market array of life insurance market in Vietnam is facing great opportunities to promote their competitiveness The study of the financial situation in 2011 by Prudential in conjunction with specifying the challenges they are facing in 2012
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In a world where most retailers are categorized as having a monopolistic competition market structure‚ Wal-Mart Stores Inc. appears to have an oligopoly market structure. Nevertheless‚ because there are far too many retailers to deal with‚ then they also have a monopolistic competition market structure. Regardless‚ Wal-Mart would rather have it this way because it has not hurt them at all by having competition. When Wal-Mart Stores Inc. opened its doors to their first discount store in 1962‚ Sam
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LEGO Introduction LEGO is seen as an extraordinary company not only in the eyes of parents who proudly watch their children build castles and town halls‚ but also in the eyes of high-minded academicians. Playing with LEGO sets is widely believed to develop motor skills and creativity in children‚ considered essential tools for real-world problem solving. The firm‚ founded in 1932 by a Danish carpenter did well continuously. Business Problem But by the late 90’s signs that something was
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in Market Structures Competitive markets‚ monopolies‚ and oligopolies play a big role in the economy. We will be discussing the characteristics‚ price determination‚ output determination‚ barriers to entry‚ and the role in economy of each market structure. In a competitive market there are many firms that supply the same product‚ such as local gas stations. Mankiw (2007) stated‚ “You may recall that a market is competitive if each buyer and seller is small compared to the size of the market and
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Executive Summary This strategic analysis report has been completed on the Lego group between the years 2004 and 2014‚ ten years of comprehensive change for the company. Lego started out in humble beginnings in 1932 where only ten employees existed. Children quickly adopted Lego building blocks as a new and innovative way of learning. This lead to a large customer base and product recognition was growing. Lego had a variety of strategic opportunities available to them throughout their growth and
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known as LEGO is one of the most popular among children. The Danish company founded by Kirk Christiansen in 1932‚ is still operational and privately owned by the family until today (Phillips‚ 2010). With businesses spanning across 130 countries‚ this giant toy manufacturing business employs approximately 10‚000 individuals to run the company (Jensen‚ 2012). Factors such as innovation‚ marketing and brand power are the main contributors to the success of the company‚ thus allowing the company to bring
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Lego Case Study 1. What business goals were set by Knudstorp? Ans. Jorgen Vig Knudstorp‚ the CEO of Lego set the following goals for the company which was performing very poorly‚ * To remain profitable while maintaining growth‚ continuous innovation and quality of the products * To reach to broader customer segment * To cut expenses in production and supply chain and making these processes more efficient 2. What business strategies were set by Knudstorp? Ans.
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Letter of Transmittal [pic] 28th May 2011 Ms. Jessy LEGO Group‚ 28‚ Jalan Senget‚ 10350 Kuala Lumpur. Dear Ms. Jessy‚ Enclosed is a report detailing the preparation steps needed to do before launching the products in the domestic market. As discussed during our meeting‚ I have also made recommendations tailored specially to your business’s need. The report provides background to the company and industry as well. Benefit and features of the product lines are also briefly explained. The
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