ALTERNATIVE MARKET STRUCTURES It is traditional to divide industries to categories according to the degree of competition that exists between the firms within the industry. There are four such categories. At one extreme is perfect competition‚ where there are many firms competing. Each firm is so small relative to the whole industry that it has no market power to influence price. It is a price taker. At the other extreme is monopoly‚ where there is just one firm in the industry‚ and hence no competition
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Project definition: LEGO is one of the largest companies in Denmark and a company with a very strong brand. But even so‚ their economy fell apart in 2003-2004 and we are interested in what they did wrong and what they did to turn their significant loss around to a profit in 2005. So our problem is: What caused LEGO’s financial problems in and what did they do to turn it around? This is very relevant‚ because it shows how even one of the biggest brands in a market can’t afford to relax in any aspect
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there is a threat of bird flu which is a deadly disease spreading among chickens‚ the demand for chickens will decrease and the demand curve will shift to the left as shown in the figure 1. As a result‚ the equilibrium market price will decrease from P1 to P2 and the equilibrium market quantity will decrease from Q1 to Q2 in the short run. Q.5.1 b) Figure 2: As the poultry in country X is perfectly competitive with the supply of chicken coming from both domestic firms and farms located
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In a oligopolic market structure‚ there are a few interdependent firms that change their prices according to their competitors. Ex: If Coca Cola changes their price‚ Pepsi is also likely to. Characteristics: Few interdependent firms A few barriers to entry Products are similar‚ but firms try to differentiate them There is branding and advertising Imperfect knowledge (where customers don’t know the best price or availability) To compete or collaborate? Since firms are interdependent‚ they
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Executive Summary Since LEGO Group’s (LEGO) inception in 1932‚ the world-famous toy maker overcame numerous challenging obstacles to become the leader in the building toy segment. By 2010‚ LEGO had witnessed all-time high annual sales of over US$3.7 billion to become the fourth-largest toy manufacturer in the world. Upon analysis of LEGO’s strengths through Resource-Based View‚ LEGO holds few key competitive advantages attributed to their success: strong brand name and innovative culture. These traits
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Google+ Share on Twitter Smiling child with red brickThe LEGO Group has focused on quality in all its activities since its foundation in 1932. For the LEGO Group‚ quality encompasses both product quality and ethical values‚ and this attitude is deeply anchored in our fundamental beliefs – and our vision and mission. The LEGO Group strives to exceed our customers’ expectations of our products and service‚ and general experience with the LEGO brand. Our quality procedures are set forth in our global
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various concepts applied by LEGO as a part of the IMC programme 8 (a) POSITIONING STRATEGY AND POSTIOING TACTICS 8 (b) BRAND NARRATIVES 9 (c) BRAND ENCOUNTERS 10 (d) BRAND COVERSATIONS 12 QUESTION 3. Critical evaluation of LEGO’s post 2004 IMC programme 13 CONCLUSION 16 REFERENCES…………………………………………………..............………..17 INTRODUCTION The LEGO company corporate brand was created in 1932 and for decades it has acted as a strong umbrella brand guiding LEGO through vase international
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Oligopoly In a oligopoly market structure‚ there are a few interdependent firms that change their prices according to their competitors. Ex: If Coca Cola changes their price‚ Pepsi is also likely to. Characteristics: * Few interdependent firms * A few barriers to entry * Products are similar‚ but firms try to differentiate them * There is branding and advertising * Imperfect knowledge (where customers don’t know the best price or availability) Revenue Curves Total Revenue
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and the list could continue. To be easily discovered over the internet as company it is an art and so difficult to do it sometimes‚ but if you manage to be on top or close to it can bring you so many advantages. As I was trying to test the visibility on line of the Lego company without using the term “lego” in my search‚ as I consider to be a new customers that wanted to buy new toys and there for not knowing the company. One the first part I have implement different criteria on my search connected
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