SYNOPSIS The case illustrates the opportunities‚ challenges and trade-offs involved in the design‚ prototyping and marketing of the Nano — the so-called people’s car — by Tata Motors Ltd. (TML)‚ a Tata Group company. The case takes place nine months after the company’s chairman‚ Ratan Tata‚ launched the Nano‚ on January 10‚ 2008‚ at the 9th Auto Expo in Pragati Maidan‚ an exhibition center in New Delhi‚ India. The case asks students to take the position of Ravi Kant‚
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Strategy for sustaining momentum for Tata Ace Brief Background of Ace y India ’s first mini truck y Launched in May 2005 y Tag line Small is Big y Answer to the marketing myopia of three wheelers Idea behind launching Tata Ace Market Situation y y y Govt plans of road expansion. High GDP growth rate positively correlated with truck penetration. High probability of increased demand in LCV segment. Company Situation y y Tata product portfolio lacked greater than 45
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Monopoly 1. Types of market structure 2. The diamond market 3. Monopoly pricing 4. Why do monopolies exist? 5. The social cost of monopoly power 6. Government regulation 7. Price discrimination • We are going to cover sections 10.1-10.4‚ sections 11.1-11.2‚ and for all practical purposes skip chapter 12. • Ben Friedman will speak in class on March 23 on his book The Moral Consequences of Economic Growth 1 3 2 Announcements Types of Market Structure In the real world there is a mind-boggling
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cheapest car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data. Also to gain knowledge about how TATA brought this new product i.e.‚ “NANO” up to the development stage and finally going to launch it on 23rd March‚ 2008 (already launched till now). During this project I researched on how TATA developed NANO costing Rupees1
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Project | | Glaydas Lewis | 11/13/2011 | | FedEx Final Project 2 FedEx Corporation is a market structure of an oligopoly they have control over the supply of a commodity is held by a small number of producers each of whom is able to influence prices and thus directly affect the position of competitors. The chief competitor is UPS (United Parcel
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color as long as it was black‚ while Tata Motors went to customers before designing Ace and asked them about the price and features that they wanted. Compare and contrast between these two approaches? 1. Both the cases are related to Automobile industries. Mr. Ford is talking about passenger cars & tata is talking about commercial vehicles. Main points can be argued as follows. Ford Cars | Tata Ace | Passenger Vehicles | SCV | Already made a huge market & business | Trying to make a
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REV: MARCH 2‚ 2012 The Orthopedic Motor Market: Minnesota Micromotors‚ Inc. and Brushless Motor Technology Minnesota Micromotors‚ Inc. (MM)‚ based in Minneapolis‚ was a manufacturer of brushless‚ direct current (BLDC)1 motors used in orthopedic medical devices. Devices utilizing MM’s motors were typically used by orthopedic surgeons in large bone surgery‚ reconstructive surgery‚ trauma surgery‚ and sports medicine procedures. MM sold approximately 97‚000 motors a year and had a 9% share of the $137
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Financial Market Structure In economics‚ a financial market is a mechanism that allows people to easily buy and sell financial securities‚ commodities‚ and other fungible items of value at low transaction costs and at prices that reflect the efficient market hypothesis. Financial markets have evolved significantly over several hundred years and are undergoing constant innovation to improve liquidity. Both general markets and specialized markets exist. Markets work by placing many interested
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Maximizing Profits in Market Structures The subject matter of competitive markets can be complex with many extraneous details that can make all the difference between being a perfect competition‚ monopolistic competition‚ a monopoly‚ or an oligopoly. Each of these types of markets have specific characteristics and economic market effects that include entry barriers‚ price and output determination to produce the most profits for any given business or company. Even though these differences may
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the firm is horizontal. No new firms enter or leave the industry. The number of firms in the industry‚ therefore‚ remain the same. Under perfect competition‚ the firm takes the price of the product as determined in the market. The firm sells all its output at the prevailing market price. The firm‚ in other words‚ is a price taker. Equilibrium of a Competitive Firm: The short-run equilibrium of a firm can be easily explained with the help of marginal revenue = marginal
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