‘Growing Up’ The Instant noodles market in India is finally coming of age after over 25 years The instant noodles category in India was‚ in a sense‚ created by Nestlé with the introduction of their Maggi brand in mid-1980s. The concept of ‘2-minute noodles’‚ positioned as a quick snack option for children‚ found acceptance with both the children and their mothers as well. Having built and nurtured the category’s evolution‚ the brand name “Maggi” almost became a synonym for the instant noodles
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Global Markets Liability Strategies Group January 2006 Corporate Capital Structure Authors Henri Servaes Professor of Finance London Business School The Theory and Practice of Corporate Capital Structure Peter Tufano Sylvan C. Coleman Professor of Financial Management Harvard Business School Editors James Ballingall Capital Structure and Risk Management Advisory Deutsche Bank +44 20 7547 6738 james.ballingall@db.com Adrian Crockett Head of Capital Structure and Risk
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Using real world examples‚ compare and contrast foreign market entry strategies used by different Multinational Enterprises. Evaluate the success of these entry strategies by referring to real world examples. You may refer to cases discussed in seminars and also provide new examples. Multinational corporations are those with bases and production plants in several countries‚ usually but not always with headquarters in the more developed countries. Multinational enterprises invest overseas to
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Organizational structures There are many different opinions and definitions on organizational structure. Structure in one sense is the arrangement of duties used for the work to be done. This is best represented by the organization. What determines organizational structure? Classics in the field of organization theory represent many different schools. Some believe that certain factor‚ such as size‚ environment‚ or technology‚ determine organizational structure. They argue that these factors
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CRISIS SPOTLIGHT How to Market in a Downturn by John A. Quelch and Katherine E. Jocz • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 How to Market in a Downturn 12 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas and applications Reprint R0904D FINANCIAL CRISIS SPOTLIGHT How to Market in a Downturn
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Mushtaq Luqmani Article: How to Market in a Downturn by Quelch and Jocz This article focuses on how companies should market in a downturn. The authors suggest that for tailoring a company’s marketing strategies to consumer’s recession psychology they need to asses opportunities‚ plan for the long term and balance their communication budget in order to get the biggest returns from their marketing budgets. Moreover‚ the authors indicate in the article that to market in this downturn‚ firms must
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Contact no: - Occupation: - 1) What kind of investments you have made so far? ← Saving account ← Fixed deposit ← Mutual fund ← Gold ← Stock/equity market ← Real estate ← PPF ← Insurance 2) How much is your total investment annually? ← Less than 15000 ← 15000 – 40000 ← 40000 – 60000 ← More than 60000 3) What is the purpose of investment? ← To meet the
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Defining Organization Structure Structure is mainly impacted by the following factors: Strategy Size Technology / Degree if routineness Environment Structure Follows Strategy - 1987 John Scully moved Apple from an adhoc‚ isolated research team system under Steve Jobs to a consolidated research and innovation team system that involved marketing and manufacturing early in the product development process. This was done to meet the fierce competition from IBM. The revised strategies – avoid false starts
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Chapter 7: Strategies for competing in international markets 1. WHY COMPANIES DECIDE TO ENTER FOREIGN MARKETS 1. A company may opt to expand outside its domestic market for any of these five major reasons: 1. To Gain access to new customers: Expanding into foreign markets offers potential for increased revenue‚ profits‚ and long term growth and becomes an especially attractive option when a company encounters dwindling growth opportunites in its home market. 2. To Achieve lower costs through
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Organizational Structure LEARNING OBJECTIVES After reading this chapter‚ you should be able to: 1. Describe three types of coordination in organizational structures. 2. Justify the optimal span of control in a given situation. 3. Discuss the advantages and disadvantages of centralization and formalization. 4. Distinguish organic from mechanistic organizational structures. 5. Identify and evaluate the six pure types of departmentalization. 6. Describe three variations of divisional structure and explain
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