Feasibility Study On Construction of a Five-Star Hotel Al-Khobar City Department of Study and Economic Research June 2013 Department of Study & Economic Research In the Name of God the Merciful the Compassionate Feasibility Study on the Establishment of Five-Star Hotel in the City of Khobar a Department of Study & Economic Research List of Contents Description@ Introduction Section One: Introducing the Project and the Operator 1- The Project a) An Overview b)
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Best Western Plus Antel Hotel Vs Holiday Inn Best Western Plus Antel Hotel has a full-service spa‚ an outdoor pool‚ and an indoor pool. Complimentary wireless Internet access is available in public areas. Business amenities at this 3-star property include a business center‚ a meeting/conference room‚ and limo/town car service. This family-friendly hotel offers a poolside bar. The staff can provide concierge services‚ wedding services‚ and event catering. Additional amenities include a children’s
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and more competitive. As it is becoming more spirited‚ various problems are emerging as well. Serena Hotel is a famous hoteling Chain‚ having 36 luxury resorts‚ lodges and hotels‚ operating in Asian & African countries.Recently it has been noted that there is a plunge in the level of customer satisfaction at the Quetta Serena Hotel. The aim of this research is to evaluate if the Quetta Serena hotel is aware of the importance of its front line employees in service delivery and what is being done to
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A Study on new Market Entry Strategies INTRODUCTION A marketing strategy defines objectives and describes the way you ’re going to satisfy customers in your chosen markets. The marketing strategy focuses on markets and customers. The marketing strategy sets your marketing goals‚ defines your target markets and describes how you will go about positioning the business to achieve advantage over your competitors. SCOPE OF THE PROJECT This research report is covering marketing strategies
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The smoothie market › Smoothie market & PESTEL analysis › The market trends Situation and evolution of the offer Situation and evolution of the demand The micro environment: Porter’s five forces › The offer › The consumers: segmentation › The distribution channels The competitors › Competitors › Tropicana: the leader › Innocent: the precursor Offer’s description: Marketing Mix 2 Marketing strategy › Segmentation › Target/social style › Positionning
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Carlo V. Austria I. Overview * The case is about the Accra Beach Hotel on the Caribbean island of Barbados. West Indien Cricket Servies‚ an important international sporting event‚ sent a request to the hotel manager of the Accra Beach Hotel that concerns hosting WICS accomodation for a special rate. This rate involves a discount for 50 of the 141 rooms of the hotel. It is now then the call of the sales manager whether to accept the inquiry or not. But before the manager could decide on the
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evident from the organisation’s strategic actions. Sharp’s decision to build on high-end luxury and modern amenities so as to outdo the old grand hotels (p.3‚ para.3) is an example of efforts to pursue new opportunities or defend against threats as well as actions to outcompete rivals‚ which provides basis for differentiation. By focusing on medium-sized hotels of exceptional quality with exceptional service levels (p.3‚ para.3)‚ Four Seasons defines the business scale and differentiates itself from competitors
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The Squire Hotel Group Question one ’ Evaluate the performance measures in place at the Squire Hotel. The Squire’s group hotel is doing well performance wise although it does have a few problems. The rooms division is performing well due to the hotel being constantly kept at a high occupancy level. However‚ the food and beverage section of the hotel group isn’t doing so well. This is clearly indicated by the Restaurant Manager‚ Elizabeth Dicken‚ who says that she is forced by upper management
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briefly describe the possible reasons for hotels to think and act green‚ the actions they take‚ also demonstrate some advantages and disadvantages of doing so. Why Go Green One of the reasons for hotels are going green is because travelers are demanding greener travel choices and they want green hotel. As it shows in a survey done by Conde Nast Traveler‚ which is one of the industry’s most respected organization‚ 87% of responders said it is important that a hotel is environmentally friendly and almost
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2013 EMBEDDED MARKET STUDY Essential to Engineers DATASHEETS.COM | DESIGNCON | DESIGN EAST & DESIGN WEST | EBN | EDN | EE TIMES | EMBEDDED | PLANET ANALOG | TECHONLINE | TEST & MEASUREMENT WORLD 2013 Embedded Market Study 2 UBM Tech Electronics’ Brands Unparalleled Reach & Experience UBM Tech Electronics is the media and marketing services solution for the design engineering and electronics industry. Our audience of over 2‚358‚928 (as of March 5‚ 2013) are the executives and
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