Colgate should come out with a new production line extension for kid’s toothpaste by adding more different flavor. As what we know‚ nowadays most of the parent will let their kid’s to choice their own toothpaste‚ so that they will more likely to brush their teeth daily with using their favorite toothpaste. Besides‚ this new product line extension will also provide Colgate to have a more competitive advantage in the market. Competitor Analysis The major competitor for this new product line extension
Premium Marketing Colgate-Palmolive
Introduction Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth‚ assists in suppressing halitosis‚ and delivers active ingredients (mainly fluoride) to help prevent tooth and gum disease (gingivitis).[1] Most of the cleaning is achieved by the mechanical action of the toothbrush‚
Premium Oral hygiene Toothpaste
Colgate=s Distasteful Toothpaste Colgate is a very well known company in the United States remembered for its toothpaste. It not only specializes in personal care but in household care as well. The New York based company also included Ajax‚ Fab‚ and Hill pet foods. Even though Colgate is one of the largest toothpaste brands in United States‚ they still have to be careful about the decisions they make overseas. Colgate is well known in other countries such as Australia‚ Latin America‚ Canada
Premium United States Race Brand
Global beer market trends The global beer market1 At the turn of the century‚ the top 10 brewers accounted for just over one-third of global beer sales volumes. The past decade has seen a rapid consolidation‚ resulting in the top four brewers – Anheuser-Busch InBev‚ SABMiller‚ Heineken and Carlsberg – accounting for almost 50% of beer sales volumes and up to 75% of the global profit pool2. Consolidation has continued in the past 12 months with further transactions in Mexico and China. As the
Free Economics Macroeconomics Investment
Bacteria and Toothpaste: The Effect of Toothpaste on Bacteria Table of Contents Page 1: Title Page Page 2: Table of Contents Page 3: Introduction Page 4 – 6: Research Page 7 – 10: Lab Report Page 11: Conclusion Page 12: References Bacteria and Toothpaste: The Effect of Toothpaste on Bacteria My project is on Toothpaste and Bacteria‚ and how bacteria is effected by toothpaste. I found this project very interesting because it was an opportunity
Premium Toothpaste Oral hygiene
Interpret market trends and developments BSBMK507A Introduction: Red Bull is an energy drink sold by Austrian company Red Bull GmbH‚ created in 1987. In terms of market share‚ Red Bull is the most popular energy drink in the world‚ with 5.2 billion cans sold in 2012. Austrian entrepreneur Dietrich Mateschitz was inspired by a pre-existing energy drink named Krating Daeng‚ which was first invented and sold in Thailand. He took this idea‚ modified the ingredients to suit the tastes of westerners
Premium Red Bull
Express May 10‚ 2007 CAPITAL MARKET IN BANGLADESH: SOME RECENT TRENDS Courtesy by: AIMS of Bangladesh Ltd The capital market Bangladesh capital market is quite small compared to both other regional markets and to the size of its economy. Though generally a capital market has two prongs‚ the stock market and the debt market‚ Bangladesh market has only stock market in active operation‚ as a debt market is still in its incipient stage. However‚ the stock market is also considerably small thanks
Premium Stock market Hedge fund Mutual fund
The toothpaste market in India is estimated at 7000 crores with a CAGR of approximately 12% between the 2008-2013 timeframe. The toothpaste (or in general‚ the oral care) industry is marked by: Low Bargaining Power of Suppliers owing to commoditized raw materials High Bargaining Powers of Customers owing to low switching costs and high number of options. High Rivalry amongst players owing to multi-player nature of the industry with frequent product launches. Medium Threat of New Entrants owing
Premium Names of large numbers Marketing Approximation
Market Trends The Philippines’ arena for oral care is slowly being recognized internationally. “Dental Tourism” has been an increasing trend. It is a subgroup under medical tourism. As the cost of living in the Philippines cost a lot lower than they are in the U.S. or than in the U.K‚ so does the cost of dental treatments. Dentists in the Philippines offer high quality service with reasonable prices and with the added benefit of easier communication with tourists because of the Filipino dentist’s
Premium Halitosis Oral hygiene Dentistry
Colgate-Palmolive Back to Basics Strategic Cost Management Prof: Dr. K.Sontake Prasseedha Raghavan Introduction: Introduction My case is about how Colgate Palmolive India Ltd used the fundamental 4P marketing concept to turn the trend and be a proactive competitor in the FMCG market. Snap Shot: Snap Shot Colgate-Palmolive was incorporated in India in the year 1937 . Launched Colgate Dental Cream .... and became a company dedicated to the oral health of the Nation . Launched various oral care and personal
Premium Toothpaste Colgate-Palmolive Pricing