INDEX 1.CHAPTER ± I * Introduction *Scope of project *Objective of project 2. CHAPTER ± II * Company profile *Industry profile *Beverage preparation section *Sidel section *Marketing strategy *Marketing Mix 3.CHAPTER ± III *Research Methodology 4.CHAPTER ± IV *Marketing survey & Data Analysis 5. CHAPTER ± IV *SWOT Analysis *Recommendations *Suggestion 6.CONCLUSION 7.LIMITATION 8.BIBLIOGRAPHY 9.QUESTIONNAIRE [pic] [pic] [pic]
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In this the second report on Hyundai will define and go over the strategies that has led Hyundai to where it is now on the global market. We will then go into the specific strategies employed by Hyundai to make it a global competitor. We will then follow with a particular issue that Hyundai faces and the solution we feel best addresses that issue. 2. CONCEPTS Here is the concepts part of this report we will define and discuss the different strategies used by Hyundai and other companies use. These
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Suggested Solutions to Questions 1. In the intensely competitive global automotive industry‚ what factors provide comparative advantage to nations? Give some examples of natural advantages and acquired advantages that nations possess in this industry. Comparative Advantage: (Country advantage) The relative efficiency with which a country can produce a particular product or service‚ compared to other countries. Examples: ◘ Saudi Arabia- oil ◘ Brazil- coffee ◘ Australia- wool ◘ United Kingdom-
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analysis………………………………………………………………page 4-11 5C Analysis Competitor‚ collaborator‚ consumer‚ company‚ context SWOT Analysis Market-Product Focus…………………………………………………………page 11-13 Marketing and Product Objectives Differential advantage Positioning Marketing Mix Program………………………………………………………page 13-15 Conclusion……………………………………………………………………….page 15 Bibliography…………………………………………………………………….page 16-17 Appendix A……………………………………………………………………...page 18 Appendix B………………………………………………………………………page 19 Appendix C………………………………………………………………………page
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I. Company Background Hyundai Corporation is Korea’s leading general trading company that has taken the lead in promoting export of Korea and Hyundai Group on the basis of solid global business networks. Hyundai Corporation‚ Korea’s leading general trading house‚ provides international trade and distribution services for a wide range of products‚ including steel‚ heavy machinery‚ ships‚ industrial plants‚ automobiles‚ electrical and electronic equipment‚ and basic commodities. In addition to export
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Segmentation‚ Targeting‚ and Positioning - Apply what you learned in class and discuss how and why your market is segmented and targeted. Include a customer value proposition and/or an “elevator” positioning statement and a perceptual map. 4. Marketing Mix (4Ps): Explain how the 4Ps are correctly (or incorrectly) implemented in support of the firm’s marketing strategy. 5. Sustaining Value: How does the firm acquire and retain customers‚ measure its marketing success and sustain value? Are they
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1.0 MARKETING PLAN Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return. For our company‚ Beauty’s Dream‚ in order to create value for customers and build customer relationships‚ we follow the simple model of marketing process. There are understand the marketplace and customer needs and wants‚ design a customer-driven marketing strategy‚ construct an integrated marketing program that delivers
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I. Introduction About Hyundai Motor For almost 25 years‚ Hyundai has been a part of the Australian automotive landscape. Hyundai is the fifth largest automotive group in the world‚ the fastest growing automotive brand in Australia‚ and is widely acknowledged as a global leader in design‚ safety and quality. We pride ourselves on building cars which deliver reasonable technology to all Australians. Manufacturing process Hyundai’s automotive manufacturing process begins right here in Australia
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CHAPTER 1 Introduction The automotive industry is a wide range of companies and organizations involved in the design‚ development‚ manufacture‚ marketing‚ and selling of motor vehicles. It is one of the world’s most important economic sectors by revenue. The automotive industry does not include industries dedicated to the maintenance of automobiles following delivery to the end-user‚ such as automobile repair shops and motor fuel filling stations. Automotive industry
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1.0 Executive Summary This report details out on the marketing plan of Hyundai Veloster of 2013 production and its improvement over the previous Hyundai Veloster 2012 production to compete with other models in sporty compact car. Hyundai Motor Company was founded in 1967‚ along with its 32.8% subsidiary‚ Kia Motors‚ and it is the 5th largest automaker manufacturer in the world‚ based on the 2012 vehicle sales. Hyundai is sold in 193 countries through 6000 dealerships and showroom‚ as well as
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