Marketing Book Notes chapter 18 Marketing Impact * The basic objective * To satisfy consumer needs as the consumers see them * Marketing’s effectiveness must be measured by how well I satisfies consumers * Many firms such as J.D. Power and Associates‚ marketing research firm‚ studies consumer satisfaction Marketing Success * Firms that fail in satisfying consumers and thus failing in making products is high * Lack of foucs on 4Ps and customer orientation
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LECTURE 1: What is Marketing? Evolution of Marketing: Product OrientationSalesConsumerCompetitorCRMValue (brand equity) 5 C’s (Strategic) * Company * Customers * Competitors * Collaborators * Context 4 P’s (Tactical- “marketing mix”) * Product * Promotion * Price * Place LECTURE 2: Customer Behavior Consumer Decision Making Process: Adoption Process (of new concepts that do not rely on previous purchases) (textbook): AwarenessInterestEvaluationTrialDecision
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Process for Riordan Manufacturing OPS/571 August 30‚ 2011 Process Design for Riordan Manufacturing As acting consultants for Riordan Manufacturing‚ our goal is to assist the company in streamlining its design process. To achieve this goal an analysis of the production process for electric fan product and determine with stages are vital and which are not value adding and eliminate the latter. Riordan has the need to minimize the waste generated by each business unit to reduce the production
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Com 101 8/30 Ch. 1 Objectives • Gain an appreciation that public o Professionally as a society The process includes “shared meaning” • Discuss different levels of communication • Discuss the critical thinking (problem solving) skills that benefit public speaking Why study public speaking? - Acquire skills - More knowledge - build confidence Definition of public speaking • The process of sharing meaning by sending and reviewing symbolic cues - Interpreter (Sender and receiver) - Symbol (tools
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COMMERCIAL LAW 101 Statutory Obligations There are two broad aspects addressed in this topic: Civil liability: Legislation may affect existing common law and equitable obligations: e.g -Legislation can cut across or interfere with common law and equitable obligations. Legislation can also reinforce such obligations. -Example: ACC legislation in NZ takes away right to sue for personal injury‚ but sets up statutory rights to compensation for injury regardless of fault. Criminal liability:
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SOC 101 note CHAPTER 1: UNDERSTANDING THE SOCIOLOGICAL IMAGINATION The Sociological Perspective Sociology: o The systematic study of human groups and their interactions Sociological perspective: o A view of society based on the dynamic relationships between individuals and the larger social network in which we all live Charles Wright Mills and the Sociological Imagination Suggests that people who do not‚ or cannot‚ recognize the social origins and character of their problems
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Sociology 101 Rogers and Yan 8/27/12 What makes you‚ you? We Study: Sports Music Religion Medicine What is sociology? 1. The study of human society 2. Examines the relationship between history and biography 3. Uses the scientific method 4. Looks at social structures‚ patterns‚ and meaning Original Founders of Sociology Augste Compte 1798-1857 One of the first people to try to understand society and morality using science rather than theology He thought there could be a kind
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Unit One Continued Biology is Life and the Living Characterstics of living things Must have Complex and Organized structure based on element carbon Flower (complex and organized) Reproduction and show gene controlled by heredity Camel reproduces and heredity is the traits based on the genes of the DNA Instructions on how to create YOU Crystal reproduces but has no Genes and no control Living things show growth and development Egg cell with sperm to embryo to child 23+23 for DNA Energy
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Main topics on midterm labs 1-9 lectures 1-9 Operon; bacterial promoter; Rbs; DNA polymerase vs RNA polymerase function (lec #1) - Transcription is carried by RNA polymerase that RNA polymerase recognizes to a specific sequence (the promoter) and start making mRNA next to that position. - Usually‚ typical bacterial promoter carries tow consensus sequences (the sequence that all the organism shares) TTGACA at position of -35. TATAAT at -10. - As mRNA is being transcribed
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Health Chapter 4 Notes: Communication and Relationships The Communication Process A variety of styles make up the communication process‚ including verbal‚ nonverbal‚ and meta messages. Nonverbal messages are communicated primarily by body language and facial expressions. A meta message has an underlying meaning or an implicit message‚ and may be used in advertising to encourage product interest at an almost subliminal level. Communication Goals In communication‚ your primary goal should be
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