Geology 101 Universal Knowledge Zoology Political Science Astronomy History Biology Geology Geography | Examples of Time & Geology * Sphinx Precambrian Era: (4.5 billion) * Ended 542 million years ago * Started with no life and evolved bacteria & algae Paleozoic Era: (542 – 251 MYBP) * Fish‚ amphibians‚ etc. were early years * Ended with the Greatest Extinction of all time Mesozoic Era: (251 – 65 MYBP * Dinosaurs ruled and small animals developed
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What is Psychology? – The science of behavior and mental processes. It is a SCIENCE. Behavior has to do with everything we do or do not do. Mental processes has to do with how we process information/how we see things/how we think about things/memory/problem solving. Basic Science – Gather knowledge‚ uncover facts‚ and develop theories‚ systematic and objective methods. The main goal is to gather knowledge. E.g. Why we forget things? Applied Science – Use facts and theories to solve problems
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Chapter One Questions 2. Financial Statements include balance sheet‚ income statement‚ statement of cash flow‚ statement of owners or stockholders equity. Financial Reporting includes corporate annual reports‚ prospectuses‚ reports filed with gov’t agencies‚ news releases‚ management forecasts‚ and social or environmental impact statements. 5. The objectives of financial reporting are to provide (1) information that is useful in investment and credit decisions‚ (2) information that is useful
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• Essay – short prose writing that explains an insight of your own • Narrative – story; essay is when you tell a story • Story – contains protagonist‚ setting‚ conflict‚ resolution‚ plot • One sentence paragraphs are more effective in writing; it catches the reader’s attention more efficiently. Surrounding the main point with boring words in a long paragraph is not as effective. People will read the one alone sentence. • Divide essays and stories into paragraphs (arbitrarily) because it makes
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what people KNOW when they know a language we know what people know by what they DO sometimes what people DO does not indicate what they KNOW **much of a language is IMPLICIT‚ we are not conscious of what we know communication transferring thoughts from one mind to another indirect means (can’t directly transfer mind-to-mind) speaker: information source‚ transmitter‚ signal listener: receiver & destination knowledge of a language formulate thought find correct words put correct
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Marketing Notes 1/29/12 Market Segment- a group of customers who share a similar set of needs and wants. - Internally Homogeneous ( the same) - Externally Heterogeneous ( the different) A Company 1) Segments a market 2) Targets a Segment 3) Positions brand for that Segment 10/1/2012 Target Market STP Segmenting- analyze market Targeting- pick Positioning- offering product 1) Homogeneous Demand- thinking the product appeals
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poor economic times. Starting to evaluate Microsoft’s strategy in good economic times we see that they have better strategies when they feel comfortable and not threatened by anybody. In the good economic times‚ Microsoft has managed to adjust its marketing message in order to meet customers’ needs and requirements. It is well known that in good economic times people tend to buy products based on their reputation‚ pressure being put by people surrounding them. How did Microsoft get its reputation in
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causes some consumers to refuse to purchase or wear Nike products. Mattel’s brand equity was hurt when it recalled over 19 million toys because of lethal magnets and lead paint. Brand Loyalty 1. Consumers are often less sensitive to price 2. Marketing costs are much lower 3. Firm insulated from the competition Brand Ownership Brand Ownership Brand Name Strategies Branding exists on multiple levels‚ and firms choose strategically how to brand their products. The names they assign their
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Organizational direction specific goals understanding of business we’re in the “business” clear‚ broad‚ underlying industry of market sector of an organization’s offering based on organizations that sell similar offerings SIC‚ NAICS marketing myopia - defining “business” too narrowly mistake of paying more attention to the specific products a company offers than to the benefits and experiences development of business model the strategies an organization develops to provide value
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Q1.Select any brand and evaluate brand extension strategy followed by the company Ans: Brand Extension can be defined as the usage of an established brand name in new product categories. In other words‚ it is a marketing strategy in which a firm that markets a product with a well-developed image uses the same brand name but for a new product category. This new category to which the brand is extended can be related or unrelated to the existing product categories. Brands use this as a strategy
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