Fundamental of Marketing MKT 243 ASSIGNMENT CLARKS VS RORINE (SHOES) NAME: SHAFIQAH BINTI HAZIZUL HASAN ID NUMBER: 2008416494/ ITM087012297 SECTION: 06 LECTURER’S NAME: MISS KHUSNA Introduction Company’s biography It began with a flash of inspiration. It was 1825 in the Somerset village of Street and James Clark was busy working at the tannery owned by his brother‚ Cyrus. Among the sheepskin rugs‚ the off-cuts and cast-offs were piling up when James had a brainwave: “Slippers!”. And
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INTERNATIONAL BUSINESS MANAGEMENT FINAL PROJECT REPORT INBM 101 - INTERNATIONAL MARKETING INSTRUCTOR – TONY KOLEOSO GROUP MEMBERS: STUDENT NAME ID UMAR PATHAN 4221812 YATIN DANI 4222830 PRIYA THAKUR 4232152 CONTENTS INTERNATIONAL STRATEGIC MARKETING PLAN 1 INTRODUCTION 2 AIM AND PURPOSE 3 MOLSON BEER COMPANY 4 BEER MARKET IN BRAZIL 5 WAYS TO MARKET MOLSON BEER IN BRAZIL 6 SWOT 6 CHALLENGES AND OPPORTUNITIES 7 BUSINESS
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Price Elasticity of Demand Factors Affecting Price sensitivity: have to think about price in a context The unique value effect The substitute awareness affect Price comparison effect: made us more price sensitive Business expenditure effect: made us less price sensitive End-benefit effect: i.e. package travel bundled in less price sensitive The total expenditure effect: the bigger the total expense the more aware The shared cost effect: tend to be less price sensitive when sharing the cost
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Chapter 1 Marketing: Creating and Capturing Customer Value Copyright ©2014 by Pearson Education‚ Inc. All rights reserved Creating and Capturing Customer Value Topic Outline • • • • • • • What Is Marketing? Understanding the Marketplace and Customer Needs Designing a Customer‐Driven Marketing Strategy Preparing an Integrated Marketing Plan and Program Building Customer Relationships Capturing Value from Customers The Changing Marketing Landscape Copyright ©2014 by Pearson
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Chapter 1. The Sociological Perspective & Research Process Chapter Outline Contemporary Theoretical Perspectives The Sociological Research Process Research Methods Ethical Issues in Sociological Research Why Study Sociology? (p. 4) Helps us gain a better understanding of ourselves and our social world. Helps us see how behavior is shaped by the groups to which we belong and our society. Promotes understanding and tolerance by helping us look beyond personal experiences and gain insight
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1) Some definitions 2) Economics as a science 3) Production possibilities frontier Reading Chapters 1‚2‚3 Definitions Economics: the study of the choices people make and the actions they take in order to make the best use of scarce resources in meeting their wants and needs Economic choices: Consider some activity X. Then a simple rule of economics is: If benefits (activity X)> Costs (Activity X)‚ then do activity X If Costs (activity X) > Benefits (activity X)‚ then do not do
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22 sep 2013 ch3 test monday fresco-used for large murals painted directly on walls. -fresco secco paint to dry surface paint chips quickly plaster artist needs to apply color to it. reaction binds color and plaster together last long time -buon fresco true fresco Michaelangelo oil paint has been around since the 15th century oil paint is powdered pigment with oil oil takes longer to dry takes couple of days became choice of medium for rencont fabrics‚ needlework‚ and weaving transitions
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During the 1st 2 weeks after conception‚ a new life is called a(n): A. egg. B. fetus. C. zygote. D. embryo. Answer Key: D Question 2 of 53 Score: 1 (of possible 1 point) The vibrations of the eardrum are amplified by three tiny bones located in the: A. semicircular canals. B. cochlea. C. middle ear. D. inner ear. Answer Key: C Question 3 of 53 Score: 1 (of possible 1 point) Avoiding physical punishment is to ________ morality as respecting the laws of society is to ________
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MARKETING 101 The marketing approach Analyze Decide Act Feedback loop The market Define‚ size‚ structure Actual and potential market‚ evolution (launch‚ growth‚ maturity‚ decline)‚ factors (legal‚ cultural‚ tech‚ eco & demographic) The actors • The consumer and the customer Need: which type: physical (physical‚ security) vs psychological (belonging‚ esteem‚ accomplishment) Information gathering: implication
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International Marketing Notes – After Midterm Notes Chapter 11 – The International Marketing Mix: Products and Services International demand and competitive advantage Global demand: the special case of industrial markets Derived demand – demand dependent on another source International demand and product quality Quality defined Quality – market-perceived quality and performance. Both are important concepts but consumer perception of a quality product often has more to do with the market perceived
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