Chapter 11‚ Class Notes Contents For Chapter 11 Notes • Introduction • Differences between Goods and Services • Classifying Products • Elements of the Product Mix • Product Positioning and Repositioning • Positioning Existing Products • Positioning New Products • Developing and Managing New Products • Developing New Products • Why New Products Fail? • Seven Phases to New Product Development • New Product Strategy Development • Idea Generation • Product Screening and Evaluation • Business
Premium Marketing
BIO 101 Lecture Notes for Respiration‚ Fermentation‚ and Photosynthesis Respiration During aerobic respiration‚ glucose is completely oxidized (all H’s removed) leaving CO2 as an endproduct. The H’s are taken by coenzymes (NAD and FAD) to the electron transport chain. There the energy is drained from the hydrogen electrons and the energy is used to make ATP. The H’s are ultimately accepted by O2 to make H2O as an endproduct. Respiration occurs in three major stages: 1) Glycolysis
Premium Cellular respiration Photosynthesis Adenosine triphosphate
MARKETING FINANCE- NOTES Marketing is the management process responsible for identifying‚ anticipating and satisfying customer requirements profitably.’ The new one is: ‘The strategic business function that creates value by stimulating‚ facilitating and fulfilling customer demand. It does this by building brands‚ nurturing innovation‚ developing relationships‚ creating good customer service and communicating benefits. By operating customer-centrically‚ marketing brings positive return on investment
Premium Marketing Depreciation Generally Accepted Accounting Principles
Marketing Research Chapter One Notes Marketing Research: what is it? Marketing Research: Function that links an organization to it market through gathering of information -Critical part of marketing intelligence that obtains information on consumer needs -It facilitates the identification and definition of market driven opportunities and problems‚ the development -Enables the monitoring of marketing performance and improved understanding of marketing as a business process -Organizations
Premium Marketing
Marketing Exam Notes All The Frameworks Porter’s Five Forces Potential Entrants‚ Suppliers‚ Buyers‚ Substitutes‚ Rivalry Among Existing Firms The Business Macroenvironment (PEST) • Political / Legal • Economic / ecological • Social / Cultural • Technology Situation Analysis (SWOT): Strengths‚ Weaknesses‚ Opportunities‚ Threats Situation Analysis (5Cs): competitors‚ climate (environment)‚ collaborators‚ customers‚ company Customer: DMU‚ DMP‚ Value Driver‚ Segment
Premium Marketing
you to the study of integrated marketing communications. We begin by reviewing the basic communication model‚ looking at its component parts and applying them within a marketing context. We explore the key components of IMC‚ assess its value to marketers‚ and discuss how IMC can be applied in an international marketplace. We address the moral and ethical issues faced by marketers and look at the steps taken by governments and industry associations to regulate marketing practices. We finish the unit
Premium Marketing
* Stimuli that predict problem resolution contain information * Stimuli that do not predict problem resolution are just noise Note the influence of consumer goals on information value of a stimulus. * Information gathering is influenced by * Types of information search * Sources of information * Amount of search Marketing strategies must respond to the influences on information gathering. * Types of information Search * Purchase related v. ongoing
Premium Marketing Critical thinking Project management
Marketing Strategy 02/10/2012 Last week • Analysis before strategy. Which companies do you perceive to be market leaders? • Monday: Talked quite extensively about TomTom. o Strategy: Wants to be the biggest company of navigation devices and lead the market of products. Wants to be a market leader. • Other companies who are market leaders‚ see slide. Like Unilever‚ Coca-Cola (most market share)‚ Google‚ Apple‚ Nike. • Why are they market leaders and what has created this dominant position for them
Premium Brand Brand equity Branding
• What is global marketing? How does it differ from “regular” marketing? Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. One difference between "regular" marketing and "global" marketing is the scope of activities. Marketing activities center on an organization’s efforts to satisfy customer wants and needs with products
Premium International trade World Trade Organization
Create a Marketing Plan A good marketing plan can shape the way you connect to your existing customers and attract new ones. It can also help you determine the types of customers you should target‚ how to reach them and how to track the results so you learn what works to increase business. If you don’t have a marketing plan‚ creating one is not difficult. A successful marketing plan doesn’t have to be complex or lengthy‚ but should contain enough information to help you establish‚ direct and coordinate
Premium Marketing